An agentic marketing platform that plugs into your stack.
Riley is your AI marketing agent. Connect HubSpot, Stripe, Shopify, Slack, and 15+ more tools, and Riley works with your real data instead of guessing in isolation. No closed box, no copy-paste.
One agent, every tool your marketing team runs.
This is what an agentic marketing platform looks like in practice: connect a tool once and Riley automates the work inside it. Grouped by the job it does for your team.
Connect once. Riley works inside your tools.
Connect a tool
Depending on the tool, you sign in or paste an API key. Either way Riley handles the connection. There is no MCP server to install and no config file to edit.
Riley works with your real data
Riley reads from and acts in the tools you connected: your keyword data, your campaigns, your content, your inbox. Always within the permissions you granted.
You approve before anything changes
Riley shows you the work before it publishes a page, sends an email, or edits a campaign. The final call is always yours.
One brief, many tools, one agent.
Riley does not just connect to a tool. Riley moves across your whole stack to finish one job.
From keyword to published post.
Riley pulls keyword and rank data, drafts the article, and publishes it to your site.
Eyes on every dollar of spend.
Riley weighs ad spend against results, flags waste, and alerts you in Slack.
Reporting without the spreadsheet.
Riley turns the numbers into a plain-language report, written back to Notion.
Replies become booked calls.
Riley drafts follow-ups for inbound leads and books qualified calls.
Sales and payments, watched together.
Riley pulls sales data from Shopify and payment events from Stripe, then flags what needs a look in Slack.
From new deal to renewal risk, tracked automatically.
Riley pulls deal data from HubSpot and campaign performance from Klaviyo, then reports it back in Notion.
Connect your tools. Riley gets to work inside them.
Riley already knows marketing. Give it access to your stack and it starts doing the work.
MCP works both ways. This page is one of them.
Riley connects to your tools
Connect your marketing stack and Riley does the work inside the tools you already use. That is everything on this page.
Use Simplified from your own AI tool
Prefer to drive Simplified from Claude Desktop, Cursor, or another MCP client? Simplified also runs as an MCP server.
See the Simplified MCP serverRiley runs on Simplified, the AI marketing platform 10M+ marketers already use.
Questions about connecting your tools
How Riley connects, what it can do once connected, and where you stay in control.
What is an AI agent integration?
Connect a tool you already use, like Ahrefs or Google Ads, to Riley, and Riley works with your real data instead of guessing in isolation. That connection is the integration: it lets Riley read from the tool and do the work in it.
What is an agentic marketing platform?
An agentic marketing platform connects AI agents directly to the tools your team already runs, so the agent can read real data and take real action instead of just suggesting what to do. Riley is Simplified's agent: connect HubSpot, Shopify, Stripe, and the rest of your stack, and Riley works inside them.
What is MCP and why does it matter for marketing?
MCP, short for Model Context Protocol, is the standard that lets an AI agent connect securely to outside tools. For a marketing team, it means Riley can plug into HubSpot, Stripe, Shopify, and more without anyone building a custom integration for each one.
How does Riley connect to my tools?
You connect each tool with its own sign-in or an API key, depending on the tool. Riley handles the rest. There is no MCP server to install and no config file to edit.
Do I need to set up an MCP server myself?
No. Riley uses the Model Context Protocol under the hood, but the setup is managed for you. There is nothing to install and no config file to edit.
Which tools can Riley connect to?
Today: HubSpot, Shopify, Stripe, Klaviyo, Brevo, Airtable, Dropbox, Box, Contentful, WordPress, Asana, Monday, ClickUp, Wix, Slack, Notion, Gmail, Calendly, Google Ads, Meta Ads, Google Analytics, Google Search Console, Google Docs, Google Drive, Ahrefs, Webflow, Apify, Firecrawl, and HeyGen. More are on the way, shown as "coming soon" in the directory.
Is it safe to connect my tools to Riley?
Yes. You connect each tool with its own sign-in or an API key, you grant only the permissions you choose, and you can disconnect any tool at any time.
Will Riley change things in my tools without asking?
No. Riley shows you the work first. Nothing publishes, sends, or changes in a connected tool until you approve it.
How much do integrations cost?
Connecting your tools does not cost extra. Every Simplified plan includes integrations, so you can put Riley to work in your stack right away.
What is the difference between this and the Simplified MCP server?
This page is about Riley connecting out to your tools. The Simplified MCP server is the reverse: it lets your own AI tool, like Claude Desktop, connect into Simplified.
Put Riley to work inside your stack.
Connect your tools and let Riley do the marketing where the work already happens.