Official Google Analytics MCP integration The Google Analytics MCP that turns GA4 data into the brief.
Riley reads your GA4 property, surfaces what moved week over week, and drafts the report, the content plan, and the audience proposals from real traffic data. The dashboard stays for when you want it; the insight comes to the team.
What can Riley do in Google Analytics?
- Pulls traffic, conversion, and audience data from your GA4 property.
- Surfaces the queries, pages, and segments that moved (up and down) week over week.
- Drafts the weekly report so the team sees insight without opening the dashboard.
- Drafts the content and audience plans from what your real traffic shows.
Connect Google Analytics once. Riley gets to work.
Connect Google Analytics
Sign in with Google and pick the GA4 property Riley can read. One OAuth step. No MCP server to install, no config file to edit.
Riley reads your property
Riley pulls traffic, conversions, audiences, and funnel data, and surfaces what moved week over week.
You approve every report
Riley drafts the weekly report, the content brief, or the audience plan, and waits. Nothing publishes (to your CMS, your inbox, your team docs, or anywhere) until you approve.
How Riley works in Google Analytics.
A weekly traffic read, in plain language
Riley pulls the week's traffic, conversions, and funnel data and drafts the summary so the team sees what changed without opening the dashboard.
Funnel drops, diagnosed and drafted
Riley spots where users fall off, pulls the related pages and events, and drafts the fix you can approve and ship.
Top-converting content, surfaced for the next plan
Riley reads which pages and segments converted, then drafts the next content brief from what is working.
Audience plans, written from what your traffic shows
Riley reads audiences and segments, then drafts the audience proposals you can take to ads and content.
Riley in Google Analytics, answered.
How Riley connects, what it can do once connected, and where you stay in control.
What is a Google Analytics AI agent?
It is an AI agent that reads your GA4 property and turns the data into the work. Connect GA4 to Riley and Riley pulls traffic, conversions, audiences, and funnels, then drafts the weekly report, the content brief, and the audience plan, instead of you exporting reports and writing summaries by hand.
Does Simplified use the official Google Analytics MCP server?
Yes. Riley connects to GA4 through MCP (Model Context Protocol), the same open standard other AI tools use to connect to outside services. There is nothing to install or configure yourself.
What can Riley do in my GA4?
Riley reads traffic, conversion, audience, and funnel data from your GA4 property. It drafts weekly reports, content briefs, and audience plans from that data. Riley does not change your GA4 setup. Every downstream write (the report, the brief, the plan) waits for your sign-off.
How do I connect Google Analytics to Riley?
You sign in with Google (OAuth) and pick the GA4 property Riley can read. It takes about a minute, with no MCP server to install and no config file to edit.
Do I need to set up the Google Analytics MCP server myself?
No. Riley uses the Model Context Protocol under the hood, but the setup is managed for you. There is no MCP server to install and no config file to edit.
Will Riley change my GA4 settings?
No. The integration is read-only on the GA4 side. Riley does not modify your property, your data streams, your conversion events, your audiences, or any other GA4 configuration. The writes Riley produces happen downstream (reports, briefs, plans) and wait for your approval.
Which GA4 properties can Riley access?
Only the property you grant access to at connect time. You can change what is shared, or disconnect Google Analytics, at any time.
How much does the Google Analytics integration cost?
Connecting Google Analytics does not cost extra. Every Simplified plan includes integrations, so you can put Riley to work on your GA4 data right away.
Put Riley to work on your Google Analytics data.
Connect Google Analytics and let Riley do the work, with you approving every step.