Brand kit
The toSend brand. Used right.
Logos, color, type, and imagery for press, partners, and integrations. Free to use within these guidelines. Last updated September 2026.
Logo
One mark, one wordmark, two colorways.
The mark is a paper-plane glyph in deep plum, with a soft sheen for depth. The lockup pairs it with the toSend wordmark, where the "S" picks up the brand accent.
Spacing
Clear space and minimum size.
Keep at least one mark-height of clear space on every side. The mark should never appear smaller than 24×24 pixels on screen, or 8mm in print.
1× mark height
- Padding
- At least 1× the mark height on every side. More if you can spare it.
- Minimum size
- 24px on screen, 8mm in print. Below that, the sheen flattens out.
- Lockup minimum
- 96px wide. Below that, switch to the mark on its own.
- Co-branding
- Equal visual weight to other logos, with a vertical divider and 1.5× clear space on each side.
Color
White, cool gray, and one plum.
Crisp white and cool gray neutrals, with deep plum as the only accent. Plum is saved for primary buttons, key numbers and emphasis. Click a swatch to copy its hex value.
Type
System fonts, nothing to load.
Every page uses the reader's own system sans, so there is no web font to download and no layout shift. Headings are weight 600. Emphasis is the same face in plum, never italic.
DisplaySystem sans, weight 600
$3 per 10,000 emails.
EmphasisSame face and weight, in plum
Every feature included.
BodySystem sans, regular
toSend is built for small teams who don't want to fight billing pages, queue limits, or "Pro" tiers. Sign up takes under a minute.
CodeSystem monospace
POST https://api.tosend.com/v2/emails
Sans (display and body)
-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif Monospace
ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, "Liberation Mono", monospace Usage
Do and don't.
A few rules to keep the mark recognizable. Everything else is taste, so use yours.
Do
Use the mark as supplied. The plum, the sheen and the rounded square are one mark.
Do
Switch to the white lockup on dark or photographic backgrounds. The "S" stays in lighter plum.
Don't
Recolor the mark, the wordmark, or the "S" highlight. The plum is the brand.
Don't
Stretch, skew, rotate, or add effects such as drop shadows, glows or outlines.
toSend
Don't
Set the wordmark in another typeface. Use the supplied lockup files instead.
Don't
Place it on busy or low-contrast backgrounds. If in doubt, put a light gray or ink card behind it.
Imagery
Press imagery.
The default Open Graph card and a founder photo for press use. Feel free to crop and tone-correct.
Press
For press, partnerships, or anything brand-related.
We're a small team. Send us a note and a real person will reply, usually the same day.
By using these assets you agree to keep the mark recognizable, follow the rules above, and not imply partnership without our written consent.