CTM vs. TPSClear Comparison


CTM CallTrackingMetrics	TPSClear Voll Studios Ltd	+	+
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About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		About TPSClear solves a specific UK problem: calling a number on the Telephone Preference Service (TPS) or Corporate TPS (CTPS) register without consent is a PECR breach, and since 5 February 2026 the ICO can fine up to GBP 17.5 million or 4% of global turnover. Most teams either screen nothing or upload CSVs to a bureau and wait. TPSClear screens inside the CRM instead. The moment a phone number is added or changed on a HubSpot contact or company, or a Zoho CRM lead, contact or account, the verdict is written back to the record within seconds. Every number is re-screened 27 days after its last check. The verdict lands on a normal CRM field, so it works in lists, workflows, sequences and reports, with a separate result for each phone field. Voll Studios Ltd, the company behind TPSClear, is licensed by the DMA as a TPS and CTPS list cleaner. Register data is supplied through our licensed data partners.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience UK B2B sales teams, outbound call centres and BPOs, and regulated financial-services teams that call from HubSpot or Zoho CRM.
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing £95/month Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.		Pros & Cons from Real Users Pros Quick to set up, with flexible configuration for running automated screens based on different conditions. If you’d rather not automate, the workflow action lets you screen contacts however you like. It’s been tagging our contacts accurately for the few weeks we’ve been using it. Cons No real downsides so far. It’s only been a few weeks, so we’ll update this review if anything comes up.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Company Information Voll Studios Ltd Founded: 2014 United Kingdom tpsclear.co.uk
Alternatives Phonexa		Alternatives Expertflow Contact Center Expertflow
CloudTalk		CTM CallTrackingMetrics
CallFinder		HGS Agent X Hinduja Global Solutions
JustCall JustCall.io		Call Center Studio
Aircall View All		Local Measure Engage Local Measure View All
Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories Contact Center Quality Assurance Supported
Show More Features Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported
Integrations HubSpot CRM Supported Salesforce Supported Zapier Supported Acquisio Supported AgencyAnalytics Supported AgencyPlatform Supported CAKE Supported Drift Supported Facebook Supported Gong Supported Google Ads Supported Mailchimp Supported Marin Software Supported Mixpanel Supported Nekton.ai Supported SendGrid Supported Shopify Supported Slack Supported VWO Testing Supported WordPress Supported Show More Integrations View All 47 Integrations		Integrations HubSpot CRM Supported Salesforce Supported Zapier Supported Acquisio Not Supported AgencyAnalytics Not Supported AgencyPlatform Not Supported CAKE Not Supported Drift Not Supported Facebook Not Supported Gong Not Supported Google Ads Not Supported Mailchimp Not Supported Marin Software Not Supported Mixpanel Not Supported Nekton.ai Not Supported SendGrid Not Supported Shopify Not Supported Slack Not Supported VWO Testing Not Supported WordPress Not Supported Show More Integrations View All 6 Integrations
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