Audience
Companies that want to track visitor activity on their website and across advertising products
About Meta Pixel
The Meta Pixel (formerly known as the Facebook Pixel) is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.
Other Popular Alternatives & Related Software
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
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Mouseflow
Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.
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Two Owls Facebook Pixel
Two Owls Facebook Pixel is an Ad tracking and Attribution app on Shopify, Wix, and BigCommerce - developed by Omega. You can reach premium data collection by correctly installing Pixels and Conversion APIs. Conversion events are automatically tracked on both sides (browser & server) and shipped with extra attributable info to match the events back to a Facebook profile where applicable. This helps maximize the data Facebook will rely upon to efficiently deliver your campaigns. You'll also have access to accurate reporting that you are struggling to get from Facebook Ads Manager after IOS 14 +
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Clixtell
Clixtell is a software platform built to stop fake clicks before they drain your ad budget.
It’s the world’s best click fraud protection and detection tool, certified by Google and trusted by thousands of businesses worldwide.
Clixtell protects Google Ads, Microsoft Ads, Meta, and other PPC campaigns by watching every visitor in real time, blocking fake activity instantly, and showing clear proof with full session recordings and reports. You see who clicked, from where, and on what device, with complete transparency.
Along with click fraud protection, Clixtell includes call tracking and website video recording to help you see real customer behavior, improve conversions, and make smarter marketing decisions.
Our flexible plans fit every business and budget, giving you full control and confidence in your online advertising, with live protection, real data, trusted results, and dedicated 24/7 support from the Clixtell team. Built for marketers who want real security performance.
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Pricing
Starting Price:
Free
Free Version:
Free Version available.
Integrations
Company Information
Meta
Founded: 2004
United States
developers.facebook.com/docs/meta-pixel/
Videos and Screen Captures
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Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Online
