JustControl.it

Pros: I like how JustControl.it matches data from third-party trackers with Facebook. It also efficiently groups your data by ads run from multiple accounts or within multiple campaigns or adsets. The tool is good at comparing data based on individual media buyers: you can always see where your operations go well and where they go wrong.

One can also add custom calculated metrics that are otherwise unavailable with Facebook, such as IR, final profit, ROI, etc.
You can also detect discrepancies between your FB data and your tracker, which helps a lot when it comes to media buying.

In addition, it is very easy to distribute spending caps between different buyers, since you can see how much money has been spent on a certain country by all buyers at once.

Cons: As of now, it is impossible to exclude campaigns, ads, adsets. You can only add them, not exclude. I also lack the capability to add KPIs by day.

Some of their integrations are still being improved and refined.
I would certainly like to see fewer manual operations when I need to upload CSVs (I think it will come with time).

Overall: My overall impression is totally awesome. You can see your profit in any segment.

That is to say, you know where an ad campaign goes well and where your money is wasted for nothing. This tool eliminates a range of routine manual calculations. JustControl significantly enhanced my capacity to analyze data and alter my ongoing advertising campaigns. Besides, it enabled a deeper understanding of my entire situation in the context of adsets, ads, and countries.

Pros: We are collaborating with a range of big clients dealing with billions of marketing metrics across a variety of digital trackers. Thus, we needed a centralized platform that would make it possible for us to consolidate our clients’ KPIs and ROIs in one place and, most importantly, give us a convenient and transparent tool to assess our internal results.
We attained this goal with JustControl.it successfully and quickly.

Cons: As a relatively young service, the JustControl.it team regularly adds new features to the platform. Correspondingly, there might be some of them that haven't been introduced yet. But I believe that they will soon make an even better product.

Overall: Just a couple of figures to cite:
- This platforms efficiently covered 92% of the requested media sources
- Time spent on reporting was reduced by 1-2 man-hours for each media buyer
- Time spent on reporting monthly decreased by 500+ hours concerning my entire team (25 persons)