Best Customer Data Platforms (CDP)

For Salesforce and Microsoft Dynamics 365 CE teams who want to run reports, automation and AI only on data they can trust, Plauti is the native data-quality platform that diagnoses, cleans and makes data actionable without it ever leaving the CRM. Unlike bolt-on tools that export your data or native features that stop at detection, Plauti gives configurable, governed control across Salesforce and Dynamics — so the AI, analytics, and revenue engine on top can finally trust the data underneath.

The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.

At K2View, we believe that every enterprise should be able to leverage its data to become as disruptive and agile as the best companies in its industry. We make this possible through our patented Data Product Platform, which creates and manages a complete and compliant dataset for every business entity – on demand, and in real time. The dataset is always in sync with its underlying sources, adapts to changes in the source structures, and is instantly accessible to any authorized data consumer. Data Product Platform fuels many operational use cases, including customer 360, data masking and tokenization, test data management, data migration, legacy application modernization, data pipelining and more – to deliver business outcomes in less than half the time, and at half the cost, of any other alternative. The platform inherently supports modern data architectures – data mesh, data fabric, and data hub – and deploys in cloud, on-premise, or hybrid environments.

Synerise is an AI-driven Customer Data & Experience Platform (CDXP). Comprehensive, data-driven solution that centralizes and utilizes customer data to enhance marketing and engagement. Leveraging advanced artificial intelligence, Synerise aggregates data from various sources, creating detailed, real-time customer profiles. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries.

Don’t Take Your Data For Granted. Use Revenue Operations Intelligence. Accelerate time to revenue and increase new customer acquisition with Vertify. Connect your revenue platforms. Complete automation, no coding required. Real-time data connection. Access to 170MM+ B2B ideal customer contacts. Improve inbound leads with webform optimization. Automatically clean B2B contact data. Replace spreadsheets with automated impact reports. Retain more and target better. Create a faster time to revenue. Stop using 5+ different revenue applications to build reports. The fact of the matter is you’re not looking at the complete picture. You’re killing productivity and revenue. Vertify RevConnect is a no-code solution that can seamlessly connect any system and give you complete control over data standardization and data flow. Teams are aligned and collaborating to identify the best opportunities to drive faster time to revenue through smart marketing and targeted sales.

MetaRouter collects user events from a website or app and routes them to any third-party tool, including centralizing data in one place for storage and in-depth analysis. It can be set up with a single snippet (using analytics.js) so that, after the initial event tracking setup, marketers can add and remove tools through a UI, without requiring additional dev time.

Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements.

Census is the operational analytics platform that syncs your data warehouse with all your favorite apps. Get your customer success, sales & marketing teams on the same page by keeping customer data in sync. No engineering favors required. Census automatically publishes SQL & dbt models from your warehouse without a line of code. Stop deciphering external APIs and maintaining custom scripts, just focus on the business outcomes. You don't want "yet another source of truth" when everything is already in your warehouse. Census works on top of your existing infrastructure. Just pick a destination app, map the data, and voila, you are done. Your data shouldn't be stuck in quarterly reports. Census empowers everyone in your business to take action. Live metrics in every app means better business operations, which leads to happier users & more revenue.

Using both IBM Master Data Management (MDM) on Cloud for customer data and for product data, you can confidently trust, govern and act upon the data with the extensibility of flexible deployment models. Work faster, scale easier and reduce costs. This fully managed offering helps you accelerate experimentation and innovation without admin and infrastructure hassles. Reduce initial cost for new projects and lower risk with a cost-effective entry point and subscription licensing options. Faster provisioning and deployment of Master Data Management let you devote more resources to new solutions and innovation. IBM Master Data Management on Cloud helps you maintain uptime with optimized, built-in high availability and improved ease of use. The MDM fully customizable, built-in hardware and software infrastructure is based on the proven IBM Spectrum® Protect technology. Move all or part of your MDM workload to the cloud.

Tealium Customer Data Hub is an advanced platform designed to unify, manage, and activate customer data across multiple channels and touchpoints. By integrating data from websites, mobile apps, and other digital sources, it enables businesses to create a cohesive, real-time view of their customers. This centralized data hub empowers organizations to deliver personalized experiences, optimize marketing strategies, and enhance customer engagement. With robust features like data collection, audience segmentation, and real-time data orchestration, Tealium Customer Data Hub allows businesses to turn raw data into actionable insights, driving more effective customer interactions and improved business outcomes.