yt:channel:Q5nBw1GCjTAkBvjsXx0VZw Q5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2013-09-17T00:50:24+00:00 yt:video:R9wCOdxAaV8 R9wCOdxAaV8 UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-11-06T00:05:47+00:00 2026-11-06T21:19:59+00:00 Data Activation Explained: Pricing, ROI, and How to Choose a Vendor | LiveRamp Data activation is about far more than moving customer data into ad platforms. According to the Harvard Business Review, only 15% of organizations have the unified data they need to act on a complete customer view. Choosing the right activation partner is where getting the full picture starts. Former IDC analyst Lynne Schneider breaks down how to choose the right architecture, understand the true cost of ownership, and build an ROI case your finance team will accept. Chapters 00:00 - What is Data Onboarding and Activation, and How Does It Work? 02:26 - How Much Does Data Activation Cost? 05:00 - 6 Questions to Ask Your Data Activation Vendor Explore the full Data Activation Buyer’s Guide: https://liveramp.com/explainer/data-activation-buyers-guide#frequently-asked-questions #DataActivation #CustomerData #MarketingMeasurement yt:video:h8A7eOMYlGU h8A7eOMYlGU UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-10-27T21:33:24+00:00 2026-10-31T04:33:37+00:00 LiveRamp: The Data Collaboration Network for the AI Era AI is only as smart as the data behind it. Discover how intelligent marketing runs on data collaboration with LiveRamp. yt:video:0iDnjUqA4ds 0iDnjUqA4ds UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-09-23T23:58:42+00:00 2026-11-05T10:06:29+00:00 Identity Resolution Explained in Under 5 Minutes | LiveRamp Identity resolution connects every touchpoint — email, phone, mobile ad ID, cookie, in-store visit — to a single identifier, so you can target the right person, cap frequency correctly, and measure what your campaign actually did. Erin Boelkens, VP of Product at LiveRamp, explains what identity resolution is, why AI models depend on it, where CDP-native identity falls short, and the questions to ask before you choose a provider. Chapters: 00:00 - 1:04 What is identity resolution? 1:04 - 2:46 Can I resolve identity through my CDP? 2:46 - 4:29 What questions should I ask when evaluating an identity resolution solution? Learn more about LiveRamp identity: https://liveramp.com/our-platform/identity-resolution-translation yt:video:6YSYnAtSFE8 6YSYnAtSFE8 UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-09-15T00:02:23+00:00 2026-10-17T22:45:50+00:00 Find the Right Audience Data in Seconds | LiveRamp Demo Finding the right #ThirdPartyData for your campaigns shouldn't be hard. LiveRamp's #DataMarketplace helps you surfaces the most relevant segments you need for your campaign instantly. In this demo, you'll learn how to: ✅ Search more than 800K+ data segments using natural language ✅ Discover audience segments across purchase intent, past behavior, and more 🔎 Explore LiveRamp's Data Marketplace: https://liveramp.com/our-platform/data-marketplace/ 💡 See the full Data Marketplace demo: https://youtu.be/BbadnyYGQXQ yt:video:BbadnyYGQXQ BbadnyYGQXQ UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-09-15T00:02:23+00:00 2026-10-20T23:39:00+00:00 Data Marketplace Full Demo: How to Discover, Evaluate, and Distribute Third-Party Data with LiveRamp Marketers know that strong #DataEnrichment, and trustworthy #ThirdPartyData are essential for expanding reach and refining audience targeting. In this demo, see how the LiveRamp #DataMarketplace makes it easy to find, evaluate, and distribute premium third-party data – all from one trusted platform. In this demo, you'll learn how to: ✅ Browse and search 800K+ curated third-party data segments from 200+ trusted data sellers using natural language ✅ Evaluate segments by data source, pricing model, permitted use cases, and platform reach ✅ Request data and set up distribution in just a few clicks 🔎 Explore LiveRamp's Data Marketplace: https://liveramp.com/our-platform/data-marketplace/ 💡 Learn how LiveRamp enables data enrichment: https://liveramp.com/our-platform/enrichment/ yt:video:MTAQWIUp6MA MTAQWIUp6MA UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-09-15T00:02:23+00:00 2026-10-21T02:06:43+00:00 How to Browse and Filter Third Party Audience Data in a Data Marketplace | LiveRamp Demo Buying #ThirdPartyAudienceData doesn't have to feel like a black box. With LiveRamp's #DataMarketplace, you can browse, filter, and evaluate premium #AudienceSegments with full transparency. In this demo, you'll see how to: ✅ Browse and filter more than 800K curated third-party data segments by seller, cost, and reach ✅ Evaluate data source methodology, pricing models, and usage guidelines ✅ Confirm audience size across devices and platforms before you buy 🔎 Explore LiveRamp's Data Marketplace: https://liveramp.com/our-platform/data-marketplace/ 💡 See the full Data Marketplace demo: https://youtu.be/BbadnyYGQXQ yt:video:aKnoJmqL0xM aKnoJmqL0xM UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-09-15T00:02:23+00:00 2026-10-31T22:29:24+00:00 How to Identify Audience Reach in a Data Marketplace Before You Buy | LiveRamp Demo Before you buy #ThirdPartyData, you should know approximately how many people you'll reach – and on which platforms. With LiveRamp's #DataMarketplace, that information is right there before you commit. In this demo, you'll see how to: ✅ View total audience reach across input records, iOS, Android, and cookies ✅ See platform-by-platform reach estimates before purchasing any segment ✅ Make confident, informed data buying decisions with full transparency 🔎 Explore LiveRamp's Data Marketplace: https://liveramp.com/our-platform/data-marketplace/ 💡 See the full Data Marketplace demo: https://youtu.be/BbadnyYGQXQ yt:video:yF2z3RIE5NA yF2z3RIE5NA UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-09-04T21:19:50+00:00 2026-10-15T09:45:21+00:00 Here’s the Deal: 3 Ways Agentic AI Is Solving Wasted Ad Spend Discover how #AgenticAI is reshaping #AIAdvertising and helping brands achieve smarter #MarketingOptimization. An estimated 35% to 45% of advertising budgets are wasted today, representing a challenge of more than $350 billion across the industry. #LiveRamp’s Matthew Hogg, SVP of Ecosystem, explains how AI can help marketers improve campaign effectiveness and turn wasted spend into new opportunities. In this video, explore three ways AI is changing marketing: Smarter campaign planning across audiences, creative, and media Faster campaign optimization using a broader range of conversion data More relevant creative informed by consumer context and brand relationships Two of these opportunities are available to marketers today, while the third points toward a future where AI-powered experiences deliver greater value for brands and consumers. 🤖 Learn how LiveRamp supports agentic AI orchestration for marketing: https://liveramp.com/our-platform/agentic-ai 💻 Explore the LiveRamp Data Collaboration Platform: https://liveramp.com/our-platform 🤖 Learn what AI agents mean for marketers, why trusted data matters, and how to prepare for agentic marketing: https://liveramp.com/blog/ai-agents-in-marketing 💬 Talk to a LiveRamp expert: https://liveramp.com/contact yt:video:zL64iLSYTCY zL64iLSYTCY UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-08-21T21:33:13+00:00 2026-10-15T09:24:13+00:00 Newton Research Brings ‘Unlimited’ Analytics to Clients of Every Size Newton Research builds AI agents purpose-built and specially trained for media and advertising analytics. Brands and agencies bring great data together, but making it move the needle for media and marketing has become a real challenge. By integrating its agents directly into LiveRamp, Newton Research gives customers access to data they otherwise couldn't analyze or build into their media planning, media analytics, and downstream activation. Work once reserved for only the highest-spending brands or biggest clients — advanced analytics like media mix modeling and scenario planning — is now possible across every business unit and every client. In this customer story, Newton Research shares how running on top of select LiveRamp clean rooms and cross-media intelligence gives customers immediate actionability from data sources. Learn more about LiveRamp: https://liveramp.com Learn more about Newton Research: https://newtonresearch.ai #LiveRamp #NewtonResearch #DataCleanRoom #MediaAnalytics #DataCollaboration #AgenticAI #MediaMixModeling #MarTech yt:video:8p_OCynUNdQ 8p_OCynUNdQ UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-07-22T17:51:48+00:00 2026-10-15T04:13:50+00:00 Mohegan Bets on Data to Win the Omnichannel Journey Mohegan, a tribal-owned casino operator, is redefining what an omnichannel experience looks like for gamblers – connecting the convenience of digital play with the draw of dining, concerts, and gaming on property. As competition in the gaming industry intensifies, Mohegan turned to LiveRamp to make its targeted advertising more precise. The result: a 30% boost in advertising effectiveness for the same dollar spent. In this customer story, Mohegan shares how LiveRamp helps them tie together fragmented customer data, segment audiences by behavior and preference, and make smarter decisions about who to reach and how. That digital-side success has carried over to brick-and-mortar, making Mohegan more collaborative as an organization and better equipped to build cross-platform games and experiences customers can enjoy anywhere. Learn more about LiveRamp: https://liveramp.com/ Explore the power of RampID: https://liveramp.com/our-platform/rampid Dive into the full Mohegan story: https://liveramp.com/customer-stories/mohegan yt:video:GUA-FoDKYSw GUA-FoDKYSw UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-07-21T00:25:32+00:00 2026-10-15T04:42:00+00:00 Infobip Helps Brands Orchestrate Meaningful Customer Journeys in the AI Era Infobip is a global cloud communication platform helping brands connect with users across SMS, MMS, RCS, WhatsApp, and nearly every communication channel in the world — building long-term loyalty at scale. Powered by Agent OS, their operating system for agentic AI experiences, Infobip partners with LiveRamp to extend fragmented data sets and help brands and partners orchestrate the full customer journey — not just the moment someone clicks an ad, but everything that follows. In this customer story, Infobip shares why responsible data collaboration matters in the era of AI, how the LiveRamp partnership helps them amplify data without amplifying noise, and what it takes to build meaningful, contextualized communication with customers. Learn more about LiveRamp: https://liveramp.com #LiveRamp #Infobip #DataCollaboration #CustomerExperience #AgenticAI #CustomerJourney #MarTech yt:video:L3DCOCbBNZE L3DCOCbBNZE UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-07-07T22:41:43+00:00 2026-10-15T05:20:58+00:00 Here's the Deal: Maximizing Your Third Party Data Strategy Marketers know that third-party data, #datastrategy , and #audiencetargeting are essential for turning hidden insights into massive growth. While first- and second-party data show you a slice of the pie, ignoring your third-party data means you're missing out on the whole thing. In this video, John Shaughnessy, a leader in LiveRamp's Data Marketplace, breaks down how savvy marketers like you can safely and effectively maximize third-party data to gain a holistic view of your audiences and supercharge campaign outcomes. Learn how to: ✅ Optimize your strategy using AI-driven lookalike modeling, competitive conquesting, and data enrichment to fill the holes in your first-party records. ✅ Reach niche, high-precision custom audiences seamlessly across digital DSPs, publishers, linear/CTV, and social networks. ✅ Rigorously test, learn, and reduce ad spend waste by utilizing conversion APIs and secure data clean rooms. Explore what's possible with LiveRamp: 📊 Data Marketplace: https://liveramp.com/our-platform/data-marketplace/ 💻 Full platform capabilities: https://liveramp.com/our-platform/ yt:video:hkRnsFCqB3Q hkRnsFCqB3Q UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-07-01T19:34:32+00:00 2026-10-15T04:30:13+00:00 AI-powered marketing starts with the trusted network Marketers know that #AIPoweredMarketing, #DataCollaboration, and #ConnectedData are essential for successful marketing. In this video, see how LiveRamp helps brands securely connect data across partners, platforms, and channels so teams and AI agents can move faster, improve measurement, and make more confident marketing decisions. In this video, you’ll learn how LiveRamp helps marketers: ✅ Connect fragmented customer and media signals across the ecosystem ✅ Improve targeting, activation, and measurement with connected data ✅ Power AI-driven workflows with trusted data collaboration ✅ Deliver better customer experiences across channels and platforms ✅ Scale marketing performance with greater confidence and control Explore how LiveRamp enables agentic AI orchestration through connected data and interoperability: https://liveramp.com/trusted-network-ai-marketing Explore LiveRamp’s data collaboration capabilities: https://liveramp.com/our-platform See how LiveRamp powers identity resolution and connectivity: https://liveramp.com/our-platform/data-marketplace yt:video:gI0JdtCD8RA gI0JdtCD8RA UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-06-18T21:15:13+00:00 2026-10-21T18:35:40+00:00 Netflix Drives Exceptional Ad Performance Through the Power of Personalization What if ads were as personalized as your feed? That's the experience Netflix is building — and LiveRamp is helping make it happen. In this video, Jon Whitticom, VP of Product Ads at Netflix, shares how the streaming giant is using data collaboration to help advertisers reach the right audiences, deliver deeply personalized ad experiences, and optimize performance in real time. Here's how Netflix is doing it: -Secure data onboarding — LiveRamp serves as the trusted entry point for bringing advertiser data into the Netflix ecosystem -Individual-level personalization — unique creative treatments, interactive formats, and content-infused ads tailored to each viewer -Mid-flight campaign optimization — clean rooms enable measurement of activation against exposures while keeping advertiser data safe The result? Higher performance, more engaged viewers, and ad experiences that create genuine delight. 🔗 Read the full story: https://liveramp.com/customer-stories/netflix 🔗 Explore LiveRamp: https://liveramp.com/our-platform 📩 Talk to an expert: https://liveramp.com/contact #LiveRamp #Netflix #ConnectedTV #CTV #DataCollaboration #AdTech #StreamingAds #Personalization #CleanRooms #FirstPartyData #MarketingPerformance #CustomerStory yt:video:5pkTZf__nHA 5pkTZf__nHA UCQ5nBw1GCjTAkBvjsXx0VZw LiveRamp https://www.youtube.com/channel/UCQ5nBw1GCjTAkBvjsXx0VZw 2026-06-15T23:57:52+00:00 2026-10-15T04:49:36+00:00 American Cancer Society Boosts Donor Acquisition and ROI with Data Collaboration The American Cancer Society is on a mission to end cancer for everyone — funding that mission depends on reaching the right donors with the right message at the right moment. But fragmented data sitting in silos across their organization made meaningful measurement, attribution, and audience activation nearly impossible. By partnering with LiveRamp, ACS transformed how they connect with donors by: -Unifying siloed first-party data across teams and channels -Increasing addressable audience size and improving match rates -Delivering personalized messaging to one-time vs. sustained donors — across TV, social, and more -Gaining a holistic view of media performance through LiveRamp CAPI Learn more about how LiveRamp helps mission-driven organizations make smarter, privacy-safe decisions with their data: https://liveramp.com Explore more customer stories: https://liveramp.com/customer-stories #LiveRamp #DataCollaboration #FirstPartyData #NonprofitMarketing #DonorAcquisition #CAPI #DataCleanRoom #MarketingMeasurement #AmericanCancerSociety