Design

Invisible UX is coming 🔥 And it’s going to change how we design products, forever. For decades, UX design has been about guiding users through an experience. We’ve done that with visible interfaces: Menus. Buttons. Cards. Sliders. We’ve obsessed over layouts, states, and transitions. But with AI, a new kind of interface is emerging: One that’s invisible. One that’s driven by intent, not interaction. Think about it: You used to: → Open Spotify → Scroll through genres → Click into “Focus” → Pick a playlist Now you just say: “Play deep focus music.” No menus. No tapping. No UI. Just intent → output. You used to: → Search on Airbnb → Pick dates, guests, filters → Scroll through 50+ listings Now we’re entering a world where you guide with words: “Find me a cabin near Oslo with a sauna, available next weekend.” So the best UX becomes barely visible. Why does this matter? Because traditional UX gives users options. AI-native UX gives users outcomes. Old UX: “Here are 12 ways to get what you want.” New UX: “Just tell me what you want & we’ll handle the rest.” And this goes way beyond voice or chat. It’s about reducing friction. Designing systems that understand intent. Respond instantly. And get out of the way. The UI isn’t disappearing. It’s mainly dissolving into the background. So what should designers do? Rethink your role. Going forward you’ll not just lay out screens. You’ll design interactions without interfaces. That means: → Understanding how people express goals → Guiding model behavior through prompt architecture → Creating invisible guardrails for trust, speed, and clarity You are basically designing for understanding. The future of UX won’t be seen. It will be felt. Welcome to the age of invisible UX. Ready for it?

Let’s talk about hidden disabilities—ADHD, dyslexia, anxiety, and others that don’t meet the eye. Too often, these students are left to struggle because their needs aren’t immediately visible. But here’s the thing: when we ignore those needs, it’s no different from denying someone in a wheelchair access to a ramp. Think about it. Would you expect someone to climb stairs without the tools they need? Of course not. Yet we often expect students with hidden disabilities to navigate education without the accommodations that would level the playing field. It’s not fair, and it’s not right. Accommodations like extra time, clear instructions, or a quiet space aren’t “special treatment.” They’re the difference between drowning and swimming. They’re the tools these students need to show us their potential, not their struggles. I’ve seen the power of a single adjustment. They’re what happens when we meet students where they are. What if we reimagined education as a place where every student feels valued and equipped to succeed? What if we stopped seeing accommodations as “extras” and started recognizing them as essential? Here’s a question for you: Have you seen examples of simple accommodations making a big impact? Or do you think schools are doing enough to support students with hidden disabilities? Let’s share, reflect, and push for better together. Image Courtesy: No Nonsense Neurodivergent #Disability #Accessibility #SDGs #Equity #HumanRights #WeAreBillionStrong ID: Allowing a student with a hidden disability (ADHD, Anxiety, Dyslexia) to struggle academically or socially when all that is needed for success are appropriate accommodations and explicit instruction, is no different than failing to provide a ramp for a person in a wheelchair.

🌎 Designing Cross-Cultural And Multi-Lingual UX. Guidelines on how to stress test our designs, how to define a localization strategy and how to deal with currencies, dates, word order, pluralization, colors and gender pronouns. ⦿ Translation: “We adapt our message to resonate in other markets”. ⦿ Localization: “We adapt user experience to local expectations”. ⦿ Internationalization: “We adapt our codebase to work in other markets”. ✅ English-language users make up about 26% of users. ✅ Top written languages: Chinese, Spanish, Arabic, Portuguese. ✅ Most users prefer content in their native language(s). ✅ French texts are on average 20% longer than English ones. ✅ Japanese texts are on average 30–60% shorter. 🚫 Flags aren’t languages: avoid them for language selection. 🚫 Language direction ≠ design direction (“F” vs. Zig-Zag pattern). 🚫 Not everybody has first/middle names: “Full name” is better. ✅ Always reserve at least 30% room for longer translations. ✅ Stress test your UI for translation with pseudolocalization. ✅ Plan for line wrap, truncation, very short and very long labels. ✅ Adjust numbers, dates, times, formats, units, addresses. ✅ Adjust currency, spelling, input masks, placeholders. ✅ Always conduct UX research with local users. When localizing an interface, we need to work beyond translation. We need to be respectful of cultural differences. E.g. in Arabic we would often need to increase the spacing between lines. For Chinese market, we need to increase the density of information. German sites require a vast amount of detail to communicate that a topic is well-thought-out. Stress test your design. Avoid assumptions. Work with local content designers. Spend time in the country to better understand the market. Have local help on the ground. And test repeatedly with local users as an ongoing part of the design process. You’ll be surprised by some findings, but you’ll also learn to adapt and scale to be effective — whatever market is going to come up next. Useful resources: UX Design Across Different Cultures, by Jenny Shen https://lnkd.in/eNiyVqiH UX Localization Handbook, by Phrase https://lnkd.in/eKN7usSA A Complete Guide To UX Localization, by Michal Kessel Shitrit 🎗️ https://lnkd.in/eaQJt-bU Designing Multi-Lingual UX, by yours truly https://lnkd.in/eR3GnwXQ Flags Are Not Languages, by James Offer https://lnkd.in/eaySNFGa IBM Globalization Checklists https://lnkd.in/ewNzysqv Books: ⦿ Cross-Cultural Design (https://lnkd.in/e8KswErf) by Senongo Akpem ⦿ The Culture Map (https://lnkd.in/edfyMqhN) by Erin Meyer ⦿ UX Writing & Microcopy (https://lnkd.in/e_ZFu374) by Kinneret Yifrah

Peel and Reveal. From the vibrant hues of an apple to the intricate patterns on a mango, the skin of fruits tells a story of growth and ripening. Ever noticed the unique patterns and blemishes on a piece of fruit? From the speckled skin of a banana to the dimpled surface of an orange, nature's artwork is full of imperfections that add character and charm. Imagine if your packaging could capture that essence, mimicking the fruit's natural markings and aging process? That's exactly what designers are exploring with the innovative concept of packaging that mirrors fruit skins, complete with embossed brown spots. By mirroring these natural markings in packaging design, brands are celebrating the beauty of imperfection, challenging the notion of flawless aesthetics and embracing the authenticity of the natural world. And it's not just about aesthetics. In a society where a flawless appearance often reigns supreme, embracing the quirks and irregularities of fruit skin sends a powerful message—reminds us that beauty comes in all forms, including the unique patterns and variations found in the natural world. Secondly, it enhances the sensory experience. By incorporating texture into packaging design, brands can engage multiple senses, creating a more immersive and memorable interaction with their products. Moreover, it fosters a deeper connection to the source. When packaging mirrors the appearance of fresh produce, it reinforces the idea of authenticity and transparency. Consumers can visually connect the product to its origins, fostering trust and confidence in the brand's commitment to quality and sustainability. Consider Loukas Chondros' packaging for Bananostafido. Inspired by banana peels, it mimics their markings and aging process with embossed spots. Designed for easy opening, it even features a perforated area that mimics the act of peeling a banana. The inner surface of the box resembles the pale yellow of a banana peel, again a nod to the fruit. These small details, transform a simple act like opening a box into a delightful moment of discovery—it's packaging that invites you to engage with it, creating a connection between you and the product inside. From farm to table, the journey of the fruit is reflected in every detail of the packaging, creating a narrative that resonates with consumers. In stores inundated with mass-produced goods and cookie-cutter packaging, designs inspired by nature offer a breath of fresh air. They remind us of the beauty that surrounds us, celebrate the charm of imperfection, and invite us to slow down and appreciate the little things in life. So, the next time you grab that piece of fruit, take a moment to really look and feel its skin—and consider how that same sense of wonder can be captured in the packaging that surrounds it. Think this packaging is spot-on? #packagingdesign #design #productdesign #graphicdesign 📷Loukas Chondros

Did you know there’s a font designed just for accessibility? Meet Atkinson Hyperlegible, it was created by the Braille Institute of America to help people with low vision read more easily. It’s not a braille font (doesn’t include raised dots), but a print typeface. It even won the Fast Company Innovation Design Award in 2019! Molly Burke recently worked with her publisher to use the font for her memoir, Unseen. What makes it different? ⤵️ Hyperlegible exaggerates letter shapes so you can tell the difference between the letter “o” and the number zero (0), capital “i” vs. lowercase “l”, and the capital letter “b” vs. the number “8”. Other design features include: - Big open shapes - Clear spaces inside letters (known as open counters) - Distinct forms for commonly confused characters But who benefits? People who are blind or low vision, and people with dyslexia or visual processing differences. Clearer text equals easier reading! And the best part? It’s totally free 🎉 You can download it via Google Fonts or from the Braille Institute website. It also happens to be the same font this graphic post is written in. Accessibility isn’t always about doing more. It’s about doing things so that everyone benefits! This font is a small design choice with a big impact. Next time you design something: Try Atkinson Hyperlegible. Because readability is inclusion. Did you know about this font?  Share your thoughts or tag a designer friend in the comments! 👇 Image Description: Document with 9 slides. Each slide has a lime green border. The Blindish Latina logo with bold graphic black outline of an eye is at bottom of all slides. There is a white background behind all of the text on all slides. The text is in black and some emphasized phrases are purple. On the bottom of slides 1 and 7 is an image of Catarina, a light-skinned, Latiné woman with medium length wavy brown hair. She’s wearing a black jumpsuit with a V neck and her hands are on her hips. Slide 1 is the title slide that reads: “Did you know there’s a font designed just for accessibility?” On slide 1 there is clip art of a book with a red cover and a brain inside a light bulb. Slide 2 has clip art of an award ribbon. Slide 3 has a screenshot of advocate & content creator Molly Burke speaking at an event from one of her TikTok videos inside the outline of an iPhone. Slide 5 has a dark purple check mark inside a circle. Slide 6 has clip art of a computer outline in black with a wrench and gear in the center. All text on the slides is in the caption and alt text. #Disability #Accessibility #UniversalDesign

Last week, I described four design patterns for AI agentic workflows that I believe will drive significant progress: Reflection, Tool use, Planning and Multi-agent collaboration. Instead of having an LLM generate its final output directly, an agentic workflow prompts the LLM multiple times, giving it opportunities to build step by step to higher-quality output. Here, I'd like to discuss Reflection. It's relatively quick to implement, and I've seen it lead to surprising performance gains. You may have had the experience of prompting ChatGPT/Claude/Gemini, receiving unsatisfactory output, delivering critical feedback to help the LLM improve its response, and then getting a better response. What if you automate the step of delivering critical feedback, so the model automatically criticizes its own output and improves its response? This is the crux of Reflection. Take the task of asking an LLM to write code. We can prompt it to generate the desired code directly to carry out some task X. Then, we can prompt it to reflect on its own output, perhaps as follows: Here’s code intended for task X: [previously generated code] Check the code carefully for correctness, style, and efficiency, and give constructive criticism for how to improve it. Sometimes this causes the LLM to spot problems and come up with constructive suggestions. Next, we can prompt the LLM with context including (i) the previously generated code and (ii) the constructive feedback, and ask it to use the feedback to rewrite the code. This can lead to a better response. Repeating the criticism/rewrite process might yield further improvements. This self-reflection process allows the LLM to spot gaps and improve its output on a variety of tasks including producing code, writing text, and answering questions. And we can go beyond self-reflection by giving the LLM tools that help evaluate its output; for example, running its code through a few unit tests to check whether it generates correct results on test cases or searching the web to double-check text output. Then it can reflect on any errors it found and come up with ideas for improvement. Further, we can implement Reflection using a multi-agent framework. I've found it convenient to create two agents, one prompted to generate good outputs and the other prompted to give constructive criticism of the first agent's output. The resulting discussion between the two agents leads to improved responses. Reflection is a relatively basic type of agentic workflow, but I've been delighted by how much it improved my applications’ results. If you’re interested in learning more about reflection, I recommend: - Self-Refine: Iterative Refinement with Self-Feedback, by Madaan et al. (2023) - Reflexion: Language Agents with Verbal Reinforcement Learning, by Shinn et al. (2023) - CRITIC: Large Language Models Can Self-Correct with Tool-Interactive Critiquing, by Gou et al. (2024) [Original text: https://lnkd.in/g4bTuWtU ]

The Financial Times!!! So exciting to see something I wrote appear on pink paper! My op-ed on AI and copyright ownership has just been published in today’s Financial Times. It’s such a testament to the profile of William Fry in this area and the work of my colleagues that our thought leadership on AI is being published internationally in such a prestigious medium. The piece is titled Who owns the copyright for AI work? and it addresses one of the most pressing and under-examined questions in intellectual property today: what happens to copyright when creative works are generated without a human author? In the piece, I set out how different jurisdictions are taking sharply divergent approaches. The US has drawn a firm line, insisting that copyright requires human authorship. China has taken the opposite approach, recognising AI outputs as protectable works where human input shapes prompts and refinement. Meanwhile, Ireland and the UK sit in a middle ground, with provisions for computer-generated works that may prove unstable as courts and governments revisit their relevance. I argue that this global divergence creates real-world problems for businesses, from software and media to corporate transactions, because the same AI-generated output might be protected in Beijing but freely usable in Boston. I also examine what this means in practice. Companies cannot simply assume that copyright will protect AI-generated material. Contracts and IP strategies will need to change. For example, if AI-generated code is not protected by copyright, firms may need to rely more on trade secrets and confidentiality agreements. This is especially critical as disputes over ownership begin to move from theoretical debate into litigation. The Financial Times is a paper I have long admired for its ability to capture these global debates with clarity and authority, so I am delighted that my analysis on AI and copyright is featured there. It is an issue that will only become more urgent as generative AI systems reshape how we create, compose, and code, and I am thrilled William Fry is contributing to the conversation at this level. Big bucket list tick for me personally! With thanks to Elaine Moore. Go out and read it/buy it/subscribe to it today! :)

7 out of 10 of my projects start with fixing what most people ignore. This includes: - making copy easier to read - making images informational - making product name impactful Simple, but yet forgotten. In this post, using URturms example, I'll be sharing 11 underestimated changes that can increase your website sales. 1. Adding breadcrumbs. Important if you drive ad traffic to the PDP directly. They take shopper to the parent category page. Reducing bounce rate. 2. Adding a badge. Like "Bestseller", "Most Loved", "Few Left". This reassures the shopper that they're making the right decision. 3. Making images easier to swipe. Add a sneak peek of the next image along with navigation dots that show the count. Cap them at 8. 4. Making the product name impactful. Add key USPs. Show your current product name to 10 people. Do they understand what it is? 5. Add a short description below product name. Keep it in 1 line. Highlight it's most important feature here. 6. Consider adding an offer close to price. This motivates the shopper as they see some potential savings or benefit. 7. Highlight key product strengths in bullets or with icons. Avoid sentences. Keep this before the add to cart CTA. 8. Keep your add to cart CTA full width. Don't combine it with quantity or another CTA next to it. Make sure it's readable and prominent. 9. Highlighting shipping time or return policy below the CTA. This solves for common questions - when will I get it? can I return it? 10. Cross-selling complementary products. Like bottoms with tops. Earrings with necklace. Do this close to the add to cart CTA. 11. Adding 'Benefits' to your accordion. This gets a higher click through rate, while helping shoppers understand why they should buy this. Other UX/UI changes I did: - Removed quantity button - Made the information bar non-moving - Removed log-in, moving search next to cart - Changed the font for product name and CTA - Increased font size in places for better readability Found this useful? Let me know in the comments! P.S. If you want to maximize your PDP’s potential, start by understanding your visitor's behavior and the gaps. Get heat maps for your site (Microsoft Clarity is free). Observe what they like to (and don't like to) interact with.

This isn’t a luxury. This is a $200 wheelchair redefining what’s possible. For millions, standing wheelchairs have always been out of reach. Until now. At R2D2, IIT Madras, a team dared to ask: What if mobility wasn’t a privilege, but a right? Their answer is a simple innovation -no Big Tech: A wheelchair that lets you stand—on your terms Ingenious gas-spring technology for seamless movement: -Supports up to 242 pounds -Priced at $200 (when others cost $2,000 or more) But the true breakthrough isn’t just in the engineering. It’s in the lives transformed. → Physical freedom is restored. Stand tall when you choose. Reach the top shelf. Cook your own meals. Keep your body strong and active. → Health is protected. Standing improves circulation. Strengthens bones. Prevents pressure sores. Aids digestion. Reduces heart risks. → Social inclusion becomes reality. Converse at eye level. Join meetings—no barriers. Participate fully in community life. Experience true belonging. Ask yourself: When was the last time you had to look up just to be heard? For millions, that’s every day. This isn’t only about standing. It’s about dignity. It’s about independence. It’s about living fully. And for the first time, it’s within reach for those who need it most. When innovation meets accessibility, lives change. This is technology for humanity. Follow me, Dr. Martha Boeckenfeld for more stories of tech that matters. ♻️ Share with your network to learn more about how simple innovation can change people's live. #TechForGood #Innovation #Healthcare

Inaccessibility is all around us - but sometimes we’re doing it without even realising. I’ve made every one of these mistakes in the past. It wasn’t until someone took the time to point them out that I learned how inaccessible I was being - despite having good intentions. Here are 5 ways you might be being inaccessible, without even knowing: 1. Long LinkedIn headlines or overuse of emojis. Screen reader users hear your full headline every single time you post or comment. Every. Single. Time. Even when it’s truncated visually. That can mean hearing your full job title, emojis, and taglines multiple times before even reaching your post content. Try to keep your headline under 100 characters or two lines max - it makes a huge difference. 2. Long email signatures, HTTP links, and unlabelled images. Screen readers will read out every line - including things like “H-T-T-P-colon-slash-slash…” for full URLs. Images without alt text are completely invisible to screen reader users. Keep it short and simple, and use alt text wherever you can. Put only essential info in your email signature and put two dashes at the top to signal your signature is starting. And remember, it’s not your marketing tool. When was the last time you actually bought something from an email signature?! 3. Not running documents through the accessibility checker. You run a spell check, so why not an acceeeibility check? It’s a quick step, but it can flag things like heading structures, contrast issues, and missing image descriptions. It takes seconds and makes a big impact. 4. Using colour alone to convey meaning. For example, “I’ve marked the important cells in green” doesn’t help if someone can’t perceive colour easily. Neither does “I’ve shaded the cells for our RAG status”. Always add a label, icon, or another indicator. 5. Using all lowercase hashtags. #thisisnotaccessible - screen readers can’t parse where one word ends and another begins. Use camel case instead - #ThisIsAccessible - so screen readers pronounce the words correctly. Small changes, big impact. If you’ve made some of these mistakes before - welcome to the club. We learn, we improve, we do better. #DisabilityInclusion #Disability #DisabilityEmployment #Adjustments #DiversityAndInclusion #Content #A11y