How do app publishers maintain long-term profitability in a market saturated with over 4 million apps? At #MAU2026, Scott Sheffer, Google’s VP of Sellside Monetization, took the stage to share exactly how we are answering that question. By listening directly to publisher feedback regarding transparency and speed, we are actively refining our tech stack to prioritize a crucial equilibrium: maximizing revenue while sustainably maintaining user trust. His keynote highlights 👇 ✔️ Shift in market philosophy: Pursuing "growth at all costs" by chasing clicks and volume has ended, replaced by the era of sustainable performance. ✔️ Saturated market challenges: There are currently over 4 million apps competing for a finite amount of user attention and time. It’s time to supercharge your tech stack to prevent app lagging. ✔️ Algorithmic improvements: We’ve supercharged our algorithms to find the perfect balance between generating revenue and maintaining long-term user retention. Partners using this updated "outcome driven stack" are reporting improved business profitability and better overall numbers.
Google for Publishers
Technology, Information and Internet
Unlock ad revenue potential for publishers, content creators, and developers.
About us
Empowering publishers, content creators and developers with the tools to unlock their ad revenue potential. Google for Publishers is a place to connect, learn, and grow with Google's monetization solutions. Get the latest news, tips, and resources for Google AdMob, Google Ad Manager, and Google AdSense.
- Website
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https://www.google.com/ads/publisher/
External link for Google for Publishers
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
Updates
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The countdown to #CannesLions2026 is on 🏖️ If you’re heading to Cannes, we’ve set up a dedicated Google Cafe just for our sellside team. Stop by to explore the future of AI-driven media, discover new growth strategies for your digital publication, or chat with us about fresh partnership opportunities. Let’s connect, collaborate, and inspire the next wave of creativity. See you there! 🇫🇷✨
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Join Google Ad Manager at StreamTV June 16–19, 2026. Come for the insights at our sessions, stay for the conversation at our Google Ad Manager booth. Let’s build the future of TV, together. Register now → https://goo.gle/4e3kx1A #GoogleAdManager #StreamTV
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What a week in Las Vegas! We spent #MAU2026 diving deep into what it actually takes to build a high-performance app ecosystem. But the best part wasn't just the data, it was hearing how our partners are putting users at the heart of their growth roadmaps. From rethinking safety to prioritizing staying power over quick wins, swipe for the 4️⃣ lessons we’re taking home from our partners 👉 Huge thanks to the leaders who shared their stage with us: Keith Pichelman, Jonathan Reich, Rajat Wanchoo, and Seunghwan Stephan Seo. #AppGrowth #MobileGaming
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What’s the word from #POSSIBLE2026? 🎤 We grabbed some time in Miami with Google leads Simon Bolger, Christine Furtado Morgan, and Inderpreet Sandhu to talk about where the publisher industry is headed. Hear their personal takes on how we’re showing up for our partners this year 👇 #GoogleAdManager #AdTech
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Goodbye MAU 🎲 We had an amazing time at MAU, driving conversations around the future of app monetization and how publishers can stay ahead of the curve. It’s always a pleasure connecting with so many partners in person! Stay tuned for more MAU content and recaps on the way. #MAU2026
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Ready to build lasting loyalty and reduce app uninstallation rates? Studio Sol’s CEO, Sam Vignoli, used AdMob Mediation to prioritize a more positive user experience while improving click-through rates for their free music learning tool. This decision to leverage AdMob Mediation led to a 12% increase in overall ad revenue 📈 and an 8% decrease in user uninstallation rates. Join the #GoogleAdMob team at #MAU2026 for more on how our ecosystem and partnerships can drive sustainable growth for your brand. See you tomorrow!
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Take control of your inventory. It’s all in your hands. Priority tiers in Private Auctions and Preferred Deals are designed to give you flexibility and control over how transactions compete, ensuring your inventory is allocated exactly how you intend. 🛡️ 𝐃𝐞𝐚𝐥 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧: Ensure your most important deals are always prioritized. ⚙️ 𝐌𝐚𝐧𝐮𝐚𝐥 𝐜𝐨𝐧𝐭𝐫𝐨𝐥: Adjust the priorities of every Private Auction or Preferred Deal to reflect their strategic importance. Learn more about our deal solutions → https://goo.gle/4tF0nkt #GoogleAdManager
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How do you increase revenue without disrupting the user experience? 📈 Vulcan Labs found the balance with native placements at natural content breaks, creating a more predictable, seamless journey for users. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: +63% increase in adoption across their app portfolio. More engagement. More visibility. No trade-offs. 💰 or 🎯 what are you optimizing for? 👇
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Technology should work for you, not against you 🛠️ We are focusing on two side-by-side goals to help developers scale: 1️⃣ Eliminating technical friction 2️⃣ Automating workflows With the Google Mobile Ads (GMA) Next-Gen SDK, we’ve built a lean, stable foundation that prevents lag and integrates seamlessly into your stack. The result? Less time on repetitive operational tasks and more time for high-level strategy → https://goo.gle/4tARg4m Catch the #GoogleAdMob team at #MAU2026 as we share how our high-performance ecosystem and strategic partnerships drive sustainable growth 📈
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