Public Service Media Audiences and Trust

Monica Majumdar, Director of Client Strategy at Reach plc, recently joined Simon Frazier and Molly Bruce on the latest edition of the IPA Making Sense Podcast to explore the key lessons from a career spanning agencies and media owners. They cover why attention, trust and local journalism matter more than ever and what the future holds for the relationship between audiences, publishers and advertisers in a rapidly changing media landscape. Listen to their full conversation: https://lnkd.in/e4D7Ducx

Stop making leadership about you. Monica Majumdar, Director of Client Strategy at Reach plc, joined Simon and Molly on the IPA Making Sense Podcast to explore the key lessons from a career spanning agencies and media owners; why attention, trust and local journalism matter more than ever and what the future holds for the relationship between audiences, publishers and advertisers in a rapidly changing media landscape. Listen to the full conversation: https://lnkd.in/e4D7Ducx

Coming soon from Trevor Campbell and me: No Embargo. A new podcast featuring a veteran newscaster and a long-time public relations strategist. We decode what makes news and why. We dig deep into issues that affect what we hear and see in the news.   Media literacy, narrative strategy, and behind‑the‑scenes truth‑telling from two insiders who unpack how stories develop - honest talk, nothing held back: No Embargo.   Here's a taste: What’s next after the death of six radio stations? Trevor and Paul take a deep dive on what could happen next now that six information-oriented radio stations owned by one corporation have been shut down and taken off the air. In some of the affected cities that radio station was the only all-news or news and talk station in the market. As the public outcry builds on social media and local business and municipal leaders recognize the loss, where is the broadcast regulator? The Canadian Radio-Television Telecommunications Commission – the CRTC – is silent so far. https://lnkd.in/gtsbCKBm

Lucky enough to hear from a trio of skilled journalists/commentators/creators in COMM 255: Digital Content & the Creator Economy. Audrey Snyder, Landon Tengwall & Tom Hannifan talked covering Penn State football as independent media across formats from newsletters to podcasts to short-form video. They covered a lot of ground from finding your lane, recovering from adversity & monetizing your brand. ▶️ See their parting pieces of advice to my class of first-years. Thanks, everyone!

For years, the corporate spokesperson's job followed a familiar playbook: • Build relationships with journalists • Provide quotable expertise • Stay on corporate message • Secure coverage That playbook no longer exists. Today, executives aren't just trying to secure media coverage – they're competing for attention, credibility and influence in an ecosystem of independent journalists, Substacks, podcasts, YouTube channels and specialist creators. The biggest shift? Credibility is becoming increasingly personal rather than institutional. Our Director, Annabel Kerr, explores the three structural shifts behind this change – and why they make PR more valuable, not less. https://lnkd.in/ddkhxXNc #CorporatePR #MediaRelations #Credibility

Local journalism is one of the most critical pillars of healthy communities, civic engagement, and local democracy. But as traditional newsrooms continue to shrink across Massachusetts and the nation, what takes their place? In the latest episode of The 351, we dive deep into the state of local news with two leading media voices: • Dan Kennedy, journalism professor at Northeastern University & media commentator • Karen Bordeleau, executive editor of The New Bedford Light Together, we explore the rise of nonprofit digital newsrooms, how social media and AI are reshaping the media landscape, and why a strong, transparent relationship between municipal leaders and local reporters matters now more than ever. Listen to the full conversation here: www.mma.org/the351, or wherever you get your podcasts.

Social for reach. Audio for trust. Right? Pause right there, says Commercial Radio & Audio’s Lizzie Young. What if you shattered that apparently binary choice by creating a super-charged campaign that combines the best of both worlds? Learn about the proven power of pairing broadcast and podcast talent with paid audio to deliver campaigns that consumers trust and drive profit for brands in Lizzie's session "The Trust Gap: Closing the Friction Between Social and Audio" Packed with data and practical how-tos, this session is your opportunity to hit fast-forward on your strategic marketing goals. Learn more about Lizzie 👉 https://lnkd.in/gi_7NNvQ Get your ticket now 👉 https://lnkd.in/g-xeAwc

What if social media vanished tomorrow? Your brand's value shouldn't depend on free platforms. Real publicity comes from PR, media outlets, and building genuine relationships with podcast hosts, radio stations, and publishers. Let's talk about building a brand that lasts. #PersonalBranding #DigitalMarketing #PublicRelations #BusinessGrowth #MediaOutlets

What if social media vanished tomorrow? Your brand's value shouldn't depend on free platforms. Real publicity comes from PR, media outlets, and building genuine relationships with podcast hosts, radio stations, and publishers. Let's talk about building a brand that lasts. #PersonalBranding #DigitalMarketing #PublicRelations #BusinessGrowth #MediaOutlets

Because younger audiences are not feeling a sense of community in digital spaces, they are experiencing it through local media. Monica Majumdar, Director of Client Strategy at Reach plc, joined Simon and Molly on the IPA Making Sense Podcast to explore the key lessons from a career spanning agencies and media owners; why attention, trust and local journalism matter more than ever and what the future holds for the relationship between audiences, publishers and advertisers in a rapidly changing media landscape. Listen to the full conversation: https://lnkd.in/e4D7Ducx