DW Akademie’s Post

I've reached out to hundreds of podcasts for clients to be a guest on over the years, and the approach that worked in 2020 feels outdated now. Inboxes are flooded. Generic pitches get ignored. The people you actually want on your show are getting dozens of requests a week. So I've shifted how I find guests. The best ones rarely come from cold outreach. Here's what's been working: • Ask recent guests who they'd recommend. Warm introductions convert far better than cold pitches. • Look at who's guesting on complementary podcasts. If they're already doing interviews, they're open to more. • Engage with potential guests on social media for a few weeks before reaching out. Comment on their posts. Share their work. When you finally pitch, they recognize your name. • Tap your conference connections. I've booked some of my favorite guests from people I met at Podcast Movement or The Podcast Show. Who's been a favorite podcast guest, and how did you find them?

Uganda’s business landscape is increasingly competitive. The brands building digital systems now are the ones that will be impossible to catch by the end of 2026. Are you building or watching? WhatsApp +256773784095 #GIXMedia #Podcast #MediaCoverage #Studio #VideoProduction

Have you ever wondered what it looks like inside one of the world’s most influential newsrooms? Pulitzer Prize-winning investigative reporter Jodi Kantor gave Laura and Kristina a mini-tour in this week’s episode — from the iconic glass conference rooms to the buildings “nerve center,” where reporters and editors collaborate on some of the paper’s biggest stories. We also asked if they had any spare Pulitzers lying around. They said no. Tour was still cool, though. Watch the tour now on YouTube or listen wherever you get your podcasts: https://lnkd.in/ebH4dn2q #AllTheCoolGirlsGetFired #JodiKantor #CareerAdvice #EarlyCareer #Podcast

Jessica Knoll’s advice for writers is simple, but powerful: stop waiting for permission. On the Women in Entertainment podcast, Jessica opens up about what it takes to advocate for yourself in the book-to-screen process. For authors who want to be involved in adapting their work, Jessica says it starts with making that ambition known. Tell your representation. Be clear about what you want. Don’t assume someone else will open the door or offer you a seat at the table. Listen to the full episode with Jessica on our YouTube channel, and purchase your copy of HELPLESS today! https://lnkd.in/egb8E2cS

"I will not be wheeled out to do the razzle dazzle anymore." ~ Me, speaking very frankly on the latest episode of For the Love of Community Engagement - Season 6, Episode 3 - where I was joined by this seasons co-host Dan Ferguson and engagement practitioner Darius Turner to discuss the risks when digital engagement fails... though we spent a lot of time talking about face-to-face as part of this... If you haven't listened yet, tune in while you're going about your weekend. Listen here - https://lnkd.in/gtpKa9n6 - or wherever you get your podcasts. #CommunityEngagement #Podcast #DigitalEngagement

It’s an uncomfortable truth about the #podcast industry. You need big names… If you want people to care about your project, it doesn’t matter that it was an official selection at Tribeca or that Alexi Duggins included in the “best podcasts of the week” at The Guardian, that it was featured multiple times by Apple Podcasts or that Lauren Passell of Tink Media called it one of the best podcasts of the year. NOBODY CARES UNLESA YOU’VE GOT BIG NAMES. So, our indie investigative comedy podcast Jacob Reed and Me teamed up with All Trades Co to get some big names endorsing our show. #podcastmarketing #marketingstunt #celebrity #celebrityendorsement #bignames

How did we get Tom Hanks, Julia Roberts, Morgann Freeman, Jackie Chang, and Moore to endure a small podcast? Watch and learn…

Starting over doesn’t erase your experience - it changes how you use it. When Alan Greenstein arrived in Australia in 2009, he knew only 14 or 15 people, most of them family. Decades of experience as a lawyer, banker and leader suddenly meant very little until he proved himself in a new country. Instead of dwelling on what he’d left behind, Alan focused on what he could build next. For every migrant, leader or entrepreneur facing a fresh start, this is a reminder that reinvention isn’t about beginning from zero - it’s about applying everything you’ve learned in a completely new context. 🎥 Watch this clip from Episode 31 of A Stranger, A Suitcase, & A Story or catch the full episode wherever you get your podcasts. YouTube: https://lnkd.in/g_JM2Pj9 Spotify: https://lnkd.in/gyDiPEi9 Apple Podcasts: https://lnkd.in/g-5F5msn Amazon Music: https://lnkd.in/g8X4bynv Zagga Group Australia, Anton van der Walt, Ben Liebenberg, Hein Vogel, Tanya Kunze, Justin Spratt, Elfreda Jonker #SouthernCrossings #Leadership #Migration #Reinvention #CareerGrowth #LeadershipDevelopment #AustralianMigration #NewBeginnings #3SPod

You’d think the videos that take the most planning would hit the hardest. In our conversation with Ileana Garcia, the creator behind Illy in the Streets on TikTok, she told me it’s actually the opposite. The moment she tries to script something out and teach a lesson, it doesn’t land. The content that actually resonates with her 50,000+ followers is the unscripted version: she shows up, talks it through, and lets it be real. It’s a useful reminder for anyone building an audience or a brand. Polish isn’t always the goal. Authenticity is. Parts 1 and 2 with Ileana are live now on YouTube and wherever you listen to podcasts! Part 1: https://lnkd.in/gdRym3x9 Part 2: https://lnkd.in/gh_YpanP #ContentStrategy #Authenticity #TheRippleEffect #PersonalBranding

Why have podcasts become so popular? 🎤 According to Pew Research, more than half of American adults have listened to a podcast in the past year. Here’s why: ✔️They’re real conversations with real people ✔️Easy to access ✔️A great platform for digging deep into a topic ✔️The listener decides when they’ve heard enough Podcasts offer a great opportunity to share your story in an honest and compelling way, connecting your organization with large audiences. What podcasts are you listening to?