Detroit Newsrooms Launch Social Media Initiative Explaining Partnership

Mayo’s historic win in the All-Ireland final has shown the enduring power of live event journalism, with RTÉ’s coverage drawing huge audiences across television, radio, online and social. From Mayo for Sam to the wider media landscape, this month’s insights look at how newsrooms are evolving, why trusted sources matter more in an AI-driven world, and why quality is overtaking volume in modern publishing. The media landscape continues to evolve, and newsrooms are changing how they create, distribute and evaluate content. Publishers are focusing on fewer, higher quality stories, journalists are placing greater emphasis on trusted sources in an AI-driven world, and major live moments still have the power to unite audiences at scale. Swipe through the carousel for this month's media insights and what they mean for PR teams. https://lnkd.in/dVsmtp8q https://lnkd.in/dcNjWEnw https://lnkd.in/emT5FFSh

Baltimore Public Media and Delmarva Public Media announced a strategic partnership to share content, reporting, and resources while maintaining their distinct identities and local focus.

After working in local news for years, especially in public media, we always thought we were apolitical and that the public mostly perceived us as neutral. Well, a new Nieman Lab article is a warning that this may not be true anymore. We all know trust in national media has declined over the years. But now, trust in local news also appears to be heading in the wrong direction. I don't think this is a reason to panic, but I do think it's a reason to think about doing things differently. At this point, what do we have to lose? Newsrooms can do nothing and watch trust continue to erode year after year. Or maybe it's time to really listen and respond to what people want. In my work at American Press Institute and formerly at Ideastream Public Media, I've seen that when journalists create real opportunities for people to share what's on their minds, ask questions, and influence coverage, people respond. They want to be heard. They want journalism that reflects what matters in their lives. That's why I believe community engagement isn't a "nice to have." It's one of the ways local news can increase trust and remain relevant. I'm curious does this research match what you're seeing in your newsroom or community? #LocalNews #CommunityEngagement #LocalJournalism #PublicMedia #EngagedJournalism #Niemanlab

How do we build news trust when the traditional playbook is broken? For years, the journalism industry treated trust like a volume problem. The assumption was simple: if we produce more high-quality content, transparency reports, and fact-checks, the public will naturally trust us. But trust isn't a byproduct of content volume. It's an infrastructure problem. If we want to build durable relationships with our communities, we have to move away from the "service trap"—where we just churn out stories—and start building civic tools that solve actual community friction points. We need to treat trust as a product feature. It has to be designed into how our newsrooms operate, how our platforms function, and how we engage with people where they actually live. I’ve put together a deep dive on what it looks like to build actual trust infrastructure for local journalism in the latest edition of Backstory & Strategy. If you’re working on local news sustainability, civic tech, or media funding and want to read it, drop a comment below and I’ll send the link directly to your inbox or DMs. #LocalNews #Journalism #ProductThinking #MediaStrategy #CivicInfrastructure #BackstoryAndStrategy

✨ CLIENT SPOTLIGHT✨ Arc Communications is excited to be partnering with the Lenfest Institute for Journalism to support strategic communications and messaging work. The Lenfest Institute is helping shape a stronger future for local journalism by supporting newsroom sustainability, advancing innovation, and investing in the leaders and organizations working to ensure communities have access to trusted local news. We're grateful for the opportunity to contribute to that mission and look forward to collaborating with their team in the weeks ahead! #StrategicCommunications #NonprofitCommunications #LocalJournalism #MissionDriven

If you weren't able to join us for our Local News Summit on measuring impact, this piece by Samantha Ragland is a great starting point for how you can shift your impact practices. And if you were with us in Pittsburgh, this is a great refresher and way to share what you learned with your colleagues!

Local news has become remarkably confident in measuring what it publishes and produces, but a bit less certain about measuring what it changes. Here are three organizational shifts for journalists and news leaders to consider to improve this— each inspired by participants at our API Local News Summit last month in Pittsburgh: 📈 See impact differently 👉 acknowledge that impact is plural. 🤝 Build better impact practices 👉 make everyone responsible. 🧠 Turn impact into better decisions 👉 treat impact as a learning system. Read more in this piece by API's Samantha Ragland 👉 https://hubs.ly/Q04nqsbb0 *** Gratitude goes to the Kiplinger Program in Public Affairs Journalism as one of several supporters of our API Local News Summit on Measuring Impact for Civic Discourse. Their support expands public-facing resources like these that we can make from this gathering. #LocalNews #LocalNewsSummits

As local news organizations work to build more sustainable businesses, one question keeps coming up: What gets people to pay for local journalism? New research from the Media Insight Project offers an encouraging data point: About 7 in 10 Americans regularly use a paid news product or service. The opportunity is there. The challenge is earning a place among all the other subscriptions competing for people’s time, attention and wallets. At the American Press Institute, we’re always looking for practical examples of how news organizations are responding to challenges like this. In a new piece, Kyndell Harkness explores three approaches showing promise: >> Expanding family and group access to subscriptions >> Bundling memberships with experiences and events >> Creating highly engaging niche products around topics people care deeply about The examples from Boston Globe Media, The Texas Tribune The Minnesota Star Tribune and The Seattle Times reinforce something I hear often from newsroom leaders: There isn’t a single playbook. The organizations seeing results are the ones willing to experiment, measure what works and keep refining their approach. The subscription strategies may look different from one newsroom to the next, but the goal is the same: Build lasting relationships with audiences through journalism they value. (🔗 in comments)

'If we're interesting enough, the media will find us.' No, they won't. I don't care how brilliant your business is, how good your product is, or how busy last month was. If nobody knows the story exists, nobody can write about it. This is one of the biggest misconceptions I hear from founders. Good businesses don't automatically get press. Good stories do. And those stories need shaping, positioning and pitching to exactly the right journalists at exactly the right time. That's the bit most people overlook. National coverage isn't about shouting the loudest. It's about giving journalists something they instantly know their audience will care about. That's why two businesses can achieve exactly the same thing, and only one ends up in the national press. The difference usually isn't the business. It's the story. And how it's told. 👋

New York Public Radio is pleased to announce a new strategic partnership with URL Media for collaboration on new, creator-driven growth opportunities. Pairing NYPR’s award-winning journalism with URL Media’s national network of independent news outlets and content creators, this collaboration will allow for both organizations to take a new approach to long-term sustainability and opportunities for audience and revenue growth. "New coalitions, bold approaches, and radical collaborations like this one are essential as we lead a new era of democracy, where journalism and creativity thrive, facts unite us, and power answers to the people,” said Christy Tanner, President & CEO of NYPR. “Our collaboration with URL Media is a call to action and an invitation to reimagine how creators and media organizations can collectively amplify impact and build community.” https://lnkd.in/geJUQD_k