Nex

A few years ago, the idea of Wrexham unveiling a new kit in Times Square and opening the Nasdaq would have seemed unimaginable. Last week, I had the opportunity to experience it firsthand alongside CEO Michael Williamson and the Wrexham team. What stood out most wasn't just how far the club has come—it was seeing supporters thousands of miles from Wales show up with the same passion and pride as if they were at the Racecourse Ground. It's remarkable how a club can stay true to its roots while building a global following. We're proud that Nex is part of this journey, with our logo on the club's sleeve, and even more excited about what lies ahead for both organizations as we continue to build on the great start to the partnership...as we're just getting started. Congratulations to everyone at Wrexham AFC, and best of luck this season! And a special shout out to Stephen Saiz, Paul Dixon, and Tony Grillo for having the vision, persistence, and determination to make this partnership a reality. https://lnkd.in/gdNukpnf

New kit. New sleeve sponsor. One very exciting season ahead. 🔴 ⚪ We celebrated the reveal of Wrexham AFC’s new home kit at KidSuper in NYC, then carried the energy to Yankee Stadium for the next stop of the club’s U.S. tour.🗽 From seeing the kids and athletes playing our games to spotting Nex on the sleeve and the jumbotron, it was an unforgettable way to kick off this next chapter. Thanks to Wrexham AFC and Maximum Effort for bringing it all to life. We couldn’t be more excited for the partnership and everything still to come this season! ⚽ ️ #WxmAFC #NexPlayground

Some games aren’t outdated. They were just waiting for their comeback. 🐿️🪽 Freefall Racers first took flight on Xbox Kinect in 2013. More than a decade later, we’ve reimagined it with Smoking Gun Interactive Inc. for a new generation of families on Nex Playground. Players spread their arms, lean into every turn and use their whole bodies to steer a crew of flying squirrels through eight colorful courses. The Nex version also introduces smoother controls, Flight School, local two-player racing and an expanded progression system. Yes, it’s as fun as it sounds. 😉 But it's about more than flying squirrels. It's a comeback story about how great motion-first ideas can find new life through modern technology, reach new family audiences and become part of a growing active-play catalog. Freefall Racers is available now exclusively on Nex Playground with Play Pass. 🏁 [Read the full story: https://lnkd.in/gs5sWRwF] #GameDevelopment #NexPlayground

A family wrote to us this week: "Our daughter... was diagnosed with leukemia in April 2024, at six years old. She's finally finishing treatment, and we're throwing a 'Game Over Cancer' party. Through more than two years — long hospital stays, endless clinic visits, days she had to be isolated from the world — your games gave her comfort and joy. Thank you for giving her the chance to simply be a kid, when so much of her childhood revolved around cancer. We just wanted to reach out to say thank you and to share this moment with you because in a small but meaningful way, you've been part of her journey. Thank you for giving her a chance to simply be a kid when so much of her childhood revolved around cancer. We are truly grateful." I've read it about ten times. It's easy, in this work, to get lost in sell-in, engagement, and renewal analysis— to forget that on the other side of this are real families. For two years, for one family, we were a way for her to be a kid when everything else was cancer. That's the whole job. That's why we show up at Nex. We're celebrating with you, kid! Game over, cancer. 🎉

The joy of sport shouldn't end when the match does. That's why Wimbledon Park during one of the most iconic sporting events in the world felt like the perfect place to introduce Nex Playground to the UK. Last week, hundreds of families discovered a new way to play together, and reminded us that active play, movement, and family connection naturally go hand in hand. We offered kids free tennis lessons before keeping the rally going in Tennis Smash. And parents who came to cheer from the sidelines quickly found themselves jumping in alongside their kids. Sport has an incredible way of bringing people together. And Nex Playground is here to help families bring that same energy, confidence, and joy home from the courts. Thank you to every family who stopped by, played with us, and welcomed Nex Playground to the UK! 🇬🇧🎾

Today, as SEGA celebrates Sonic the Hedgehog's 35th birthday, we're excited to share a first look at what's coming to Nex Playground... Later this year, Sonic Forces (Working Title) will bring Sonic's signature speed, action, and adventure into active play. ⚡ A huge thank you to the teams at SEGA and SEGA HARDlight for helping bring this experience to life! Fans got a first look of the game during SEGA's livestream today, and we can't wait to share more in the months ahead. (check it out here: https://lnkd.in/gqkhi396) And for families discovering Nex Playground for the first time this week, Prime Day couldn't be better timed. 👀

Nex Playground is now officially available in the UK and Ireland. 🇬🇧🇮🇪 What started as an idea to help families move and play more at home is now reaching new living rooms around the world. We're incredibly grateful to our retail partners, our team, and the families who have helped us reach this moment. Here's to bringing more active play to families across the UK and Ireland! 💙

BTS is coming to Nex Playground! We're partnering with HYBE to bring a BTS-branded music experience to Starri later this year, marking the first-ever co-branded edition of the game. This partnership sits at the intersection of three things we're passionate about about: music, movement, and connection. As entertainment continues to evolve, we believe the biggest opportunities are in actually participating instead of just watching or listening. Through motion-powered gameplay, fans will be able to experience BTS in an entirely new way through moving, playing, and connecting with the music they love. We're excited to share more soon.

Most brands become products. A few become cultural icons. For more than 50 years, the Rubik's Cube has challenged generations of people to think differently, stay curious, and keep solving. Today, we're excited to welcome Rubik's Showdown to Nex Playground! 🎉 Together, we're reimagining one of the world's most iconic puzzles as a motion-powered experience that gets families thinking, moving, and solving together. The best IPs don't stand still. They evolve through twists and turns with each new generation. 🧩