HockeyStack

One post on our blog holds readers for 48 seconds. The blog average is 69. The same post gets 571 visits in 60 days, so people keep arriving and keep leaving before the point. We opened one Claude chat with HockeyStack and Webflow connected and asked: "Use HockeyStack to find three blog posts with meaningful traffic but weak engagement over the last 60 days. Show the key metrics, recommend one to improve, and find its matching Webflow blog item. Don't edit anything yet." What the agent did: • read the Engagement by Blog report in HockeyStack, compared three posts against the blog-wide average and picked "19 Best Marketing Attribution Software Solutions Reviewed for 2026" • found the article in Webflow and read it: 19 tool reviews, last edited in July • rewrote the opening summary so the answer comes first, saved it as an unpublished update and re-read the item to confirm nothing else changed Before: "Go to market teams continually struggle to determine which campaigns are driving real conversions." After: "Short answer: for a long B2B buyer's journey, start with HockeyStack." The live article stayed live. The new summary goes out the next time someone hits publish, after a human has read it. Watch below: https://lnkd.in/gWAD42h5/?utm_campaign=%255BGH%255DFunneltrack-ToFu/MoFu&utm_source=linkedin&utm_medium=paid&utm_id=1185880316&hsa_acc=509088479&hsa_cam=1185880316&hsa_grp=859934246&hsa_ad=1632205186&hsa_net=linkedin&hsa_ver=3 Comment below with the post you'd point this at and we'll write the guide for it.

HockeyStack can now connect to your favorite agents including Claude, ChatGPT, Copilot or any of your internal tools. Agents can configure and read EVERY part of HockeyStack. That means: - You never have to log into HockeyStack again (yes, we killed our own UI) - You can take instant action from your data. The decision to action gap is now closed. The HockeyStack API turns out to be very intuitive for agents to query disparate data, because all the complexity of stitching fields together is hidden behind HockeyStack's Atlas data infrastructure. This makes all data workloads drastically faster and more accurate. Some of our favorite use cases from the Beta are: - Slides + HockeyStack: Whenever a big deal is won, looking into the closed won journey and preparing a presentation of how sales, marketing, and channel worked together to bring the deal to life. - Webflow + HockeyStack: Autonomous AEO by checking content performance and keyword rankings and editing / publishing content, autonomously increasing your rankings. - Ad platforms + Canva + HockeyStack: Autonomous paid advertising by measuring ad performance, then building or editing creatives, and continuously publishing on ad platforms. - HockeyStack + Mutiny + Instantly.ai: Autonomous ABM with personalized landing pages Comment below what part of your GTM you want to automate and we will build a guide for it! Learn more: https://lnkd.in/gWAD42h5

This autumn is shaping up to be a big one for us 🍂 We've been quiet for a while, and there's a reason. Over the last few months, the team has been heads-down building. And now, we're finally close to sharing what we've been working on. It's not one thing. It's a series of innovations we think will change how marketers work with their stack. You asked. You pushed. You told us what was missing. We listened, and we built it. 🛠️ HockeyStack has always led this space. What's coming over the next few weeks isn't an update. It's a shift in what's possible. 🚀 Bigger swings. Bolder bets. Smarter tools. Don't catch up when it's too late. Be among the ones leading the change. Details coming soon. 👀

🌟 𝐒𝐡𝐨𝐮𝐭𝐨𝐮𝐭 𝐓𝐮𝐞𝐬𝐝𝐚𝐲 🌟 This week's shoutout goes to Parth, our Implementation Manager at HockeyStack. 👏 We recently received this message from our customer, Oversight, and we had to share it. Helping customers through implementation, answering questions (even the same one more than once 😄), and making sure they have a great experience is what Parth does every day. "𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘴𝘶𝘤𝘩 𝘢 𝘫𝘰𝘺 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩! 𝘍𝘳𝘰𝘮 𝘵𝘩𝘦 𝘮𝘰𝘮𝘦𝘯𝘵 𝘸𝘦 𝘤𝘢𝘮𝘦 𝘵𝘰 𝘺𝘰𝘶 𝘢𝘯𝘥 𝘴𝘢𝘪𝘥 𝘸𝘦 𝘯𝘦𝘦𝘥𝘦𝘥 𝘵𝘰 𝘵𝘶𝘳𝘯 𝘢 𝘮𝘶𝘭𝘵𝘪-𝘮𝘰𝘯𝘵𝘩 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘪𝘯𝘵𝘰 𝘰𝘯𝘦 𝘵𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘥 𝘪𝘯 𝘭𝘦𝘴𝘴 𝘵𝘩𝘢𝘯 𝘵𝘸𝘰 𝘸𝘦𝘦𝘬𝘴, 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘢𝘯 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘦𝘷𝘦𝘳𝘺 𝘴𝘵𝘦𝘱 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘢𝘺. 𝘞𝘩𝘦𝘵𝘩𝘦𝘳 𝘪𝘵 𝘸𝘢𝘴 𝘨𝘶𝘪𝘥𝘪𝘯𝘨 𝘶𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘳𝘦𝘱𝘰𝘳𝘵 𝘵𝘺𝘱𝘦𝘴, 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘶𝘴 𝘯𝘢𝘷𝘪𝘨𝘢𝘵𝘦 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴, 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢𝘭𝘸𝘢𝘺𝘴 𝘣𝘦𝘦𝘯 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘷𝘦, 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦𝘢𝘣𝘭𝘦, 𝘢𝘯𝘥 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘷𝘦. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶'𝘷𝘦 𝘥𝘰𝘯𝘦 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘮𝘢𝘬𝘦 𝘵𝘩𝘪𝘴 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭. 𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦𝘭𝘺 𝘸𝘰𝘯𝘥𝘦𝘳𝘧𝘶𝘭 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩, 𝘢𝘯𝘥 𝘐 𝘵𝘳𝘶𝘭𝘺 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦 𝘢𝘭𝘭 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘩𝘢𝘳𝘥 𝘸𝘰𝘳𝘬 𝘢𝘯𝘥 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘪𝘰𝘯!" — Senior Manager, Marketing Operations, Oversight Thank you for the kind words, Oversight, and thank you, Parth, for always going above and beyond for our customers. 💙 #ShoutoutTuesday #CustomerSuccess #TeamHockeyStack

The future of revenue is looking bright 😎 On May 21st, HockeyStack and Sales Assembly brought together a handful of top revenue leaders at Sunglass Hut in Union Square. The drinks were flowing, the sunglasses were glamorous, and the conversations were the kind you don't want to end. Attendees swapped war stories, compared notes, and left with more than just a great pair of shades. 🤝🏽 Check out the recap, and register for our upcoming events at https://lnkd.in/ghxUv3FM

⭐ ⭐ ⭐ NEW HIRE FRIDAY ⭐ ⭐ ⭐ Welcoming Kayla Bartelt to the Strategic Relationship Management Team! Fun facts about Kayla: 1: Kayla has lived in 7 states and is really enjoying the East Coast right now (easily drivable up and down 🚗) 2: She has two Aussiedoodles- Happy and Gilmore 🐾 3: She spontaneously got a dolphin tattoo in Hawaii earlier this month, after an amazing experience swimming with wild ones 🐬 WELCOME Kayla!! We are so glad to have you on the team!

When VP of Sales Miran 'Miki' Cisic started using HockeyStack, his team's rep-to-rep win rate variability dropped from 3.2x to 1.4x and AE-generated pipeline increased from $2.1M to $3.8M per quarter. "I always wished I could take what lives in my best rep's head and give it to the entire team. The agent does that on a Tuesday morning while we're in standup." HockeyStack runs on HockeyStack. See what it looks like across the entire revenue org: https://lnkd.in/gq4ijHc7

Eight months ago, our first "agent" was just an LLM calling tools in a loop until it decided to stop. But ask "which of my 200 deals had the largest drop in stakeholder engagement this quarter?" and the agent would hallucinate a ranking. So we set up a Python sandbox where the agent writes real code, executes it, and reasons from the output. We now run roughly 1M sandbox sessions daily across our customer base. Every sales intelligence agent in HockeyStack, the ones that generate tasks, score deals, brief reps, and detect buying signals, can drop into a Python sandbox when it needs to compute something. This is the story of everything that broke along the way: https://lnkd.in/dNGtX9cS

Ramping at a new sales job isn't really about learning the product, it's about learning how the team sells it. For AE Averi Haugesag, her first couple weeks at HockeyStack were spent trying to figure out things like which signals matter and when to pull in an SE. That’s usually a six month problem that is solved by shadowing meetings, listening to calls, and watching teammates. A month into starting her job, Averi started using Blueprints. The patterns that were already working to win deals for her team were recorded and made accessible to her. She learned when to send the ROI deck, what to do when deals stall in procurement, and started actioning plays that actually moved deals forward. Read more about Blueprints: https://lnkd.in/gXTRRY52

⭐ ⭐ ⭐ NEW HIRE FRIDAY ⭐ ⭐ ⭐ Welcoming Joyce Yue as a Strategy Operation Manager on the Customer Ops team! Fun facts about Joyce: 1: Joyce has lived in China, Canada, and the U.S. (and still gets confused about Celsius vs. Fahrenheit 🌡️) 2: She’s weirdly competitive about the 24-point game 3: Her hobbies rotate with the seasons - ⛷️ skiing in the winter and tennis in the summer 🎾 WELCOME Joyce!! We are so excited to have you on the team!