Disqus

In our latest blog post, we talk about the zero-sum myth of publisher monetization, why adding a comment section revenue stream does not dilute your existing CPMs, how engagement below the fold lifts your entire page's value, and what publishers actually get when they stop leaving that inventory dark. Read the full blog post 👇 https://lnkd.in/eMtSSkqK

Racer Media & Marketing, Inc. has built one of motorsport's most passionate online communities, and Disqus has been at the center of it for over 15 years. 🏎️ In our latest case study, we break down how RACER uses Disqus to keep audience conversation on-site, drive repeat visits, and maintain a loyal community of readers and commenters. Even as social platforms pull attention elsewhere, RACER's community stays right where it belongs. 140K comment views. 12K engagements per month. 4.5K comments per month. If you run a news or enthusiast site, this one's worth a read. Read the full story 👇 https://lnkd.in/eF5mGnpr

Mobile is where your audience lives. Now your community can be there too. 📲 We're excited to announce the open beta launch of the Disqus SDK, bringing native comment threads to iOS, Android, and React Native apps. Same Disqus experience your readers know from the web, now built directly into your mobile app. Available now for Business and Preferred publishers. Read more on the blog. 👇 https://lnkd.in/evFbsM9K

Publishers keep telling us the same thing: they want more engagement without more work. That's exactly what we built. A few months after launching Polls inside Disqus comments, the early results are in: 📊 92% adoption among display ad-enabled publishers 💬 +41% comment lift 💰 +31% revenue impact Publishers running Recommendations alongside Polls are seeing an average 30% higher revenue. We also shipped two new features: a Reference Article label on Contextual Polls and Polls Analytics in Publisher Admin. 👉 Full breakdown in the blog: https://lnkd.in/e-NjMriW

Mobile dominates how audiences consume publisher content, but the economics have changed. As AI overviews and zero-click experiences make search less predictable, success on mobile is no longer about traffic volume. It’s about maximizing value from each session. Community plays a growing role in that shift. Comments, polls, and other engagement features fit naturally into the mobile experience, helping drive deeper sessions, stronger recirculation, and more durable monetization. 👉 Read the full post: https://lnkd.in/e4EpeweW

Today, we’re excited to introduce a new polling experience built inside Disqus Comments, designed to spark more interaction right where your readers engage the most. This new in-thread format gives publishers: 📈 Instant engagement moments directly above the comment stream 💬 A seamless UX that keeps readers in the flow 💰 A new monetizable surface for ad-supported sites This release is a fully integrated extension of the Disqus commenting experience. Now live across select ad-supported publishers. Explore the update → https://lnkd.in/eNzXNx2J

Publishers are feeling the impact of AI and zero-click search. Google, social, and AI models are answering questions before readers ever reach the site. So what are the biggest publishers doing in response? They’re turning their homepage into an engagement engine. Community. Comments. Polls. Notifications. Human signals that AI can’t replicate. We just published a deeper dive on what this shift means for publishers and why on-site engagement is becoming a publisher’s most defensible traffic source. Check it out below 👇 https://lnkd.in/eA85ZwiC