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It’s an uncomfortable truth about the #podcast industry. You need big names…
If you want people to care about your project, it doesn’t matter that it was an official selection at Tribeca or that Alexi Duggins included in the “best podcasts of the week” at The Guardian, that it was featured multiple times by Apple Podcasts or that Lauren Passell of Tink Media called it one of the best podcasts of the year.
NOBODY CARES UNLESA YOU’VE GOT BIG NAMES.
So, our indie investigative comedy podcast Jacob Reed and Me teamed up with All Trades Co to get some big names endorsing our show.
#podcastmarketing#marketingstunt#celebrity#celebrityendorsement#bignames
Huge congrats to Jacob R. and team for "Jacob Reed and Me" making Lauren Passell's Best Podcasts of 2026 (so far) list. Lauren knows here stuff and really cares about quality shows. This is a huge honor for the team. Read the whole list there are some gems in there. https://lnkd.in/gJc6EDXi
Hi, we’re All Trades Co and we cut through the noise. We’re doing something fun next week…
You may have seen our work. We flew a plane over Hollywood studios, reading "PAY THE WRITERS, YOU AI-HOLES!" We went viral for our award-winning Harris/Walz support video “Man Enough,” which received more than 70MM views across platforms and reposts on CNN, MSNBC, Fox and other news outlets. AdAge called our ‘comic takedown’ of McDonald’s widely mocked AI Holiday ad “the most humiliating punch yet.” Other viral projects include Deepfake David Zaslav, Our Frasier Remake, and an “In Memoriam” for brands that shuttered due to private equity buyouts and bankruptcy.
We’re doing a stunt in Los Angeles next week that involves some of the biggest names on the planet. If you want to know about it before it’s news — comment “I want in” below.
#GuerillaMarketing#Advertising#PRstunt
All Trades Co is launching REDACT-O-RAMA, an innovative first-of-its-kind podcast ad format.
Jacob Reed and Me is an independent podcast — no celebrity host, no audio network, no Hollywood agents making calls on our behalf — and we've had to get creative about brand partnerships. So we did what any scrappy, award-winning creative studio would do: we pioneered one.
Introducing REDACT-O-RAMA.
Here's how it works: we make genuine host-read ads for brands we love… then we hold them hostage.
On our new episode of Jacob Reed and Me: The Heavyweight, we feature two products that were central to Jacob's fitness journey. Their names have been redacted. Any identifying information has been removed. The brands will remain in REDACT-O-RAMA until a ransom has been paid. And, a "ransom note" was sent to the brand.
Listeners interested in the product or service being advertised can sign up for an email list to be notified once the ad is unredacted and to be the first to receive any discount codes or benefits from the advertiser... just like a normal podcast ad.
To be totally honest, we would prefer to just sit around, continue releasing episodes, and bank on the fact that we’ve premiered at Tribeca, been named a ‘best podcast’ by The Guardian, been one of the only non-chat shows on Top 100 Comedy Podcasts charts, and been featured as a ‘best new show’ by Apple Podcasts. Unfortunately, that’s not the way this industry works. You have to do something disruptive, so we took matters into our own hands.
These brands know what they did.* Now, they are going to pay.**
*Made a great product
**If they want us to release their names from REDACT-O-RAMA
#Podcasts#Advertising#Marketing
All Trades Co is launching REDACT-O-RAMA, an innovative first-of-its-kind podcast ad format.
Jacob Reed and Me is an independent podcast — no celebrity host, no audio network, no Hollywood agents making calls on our behalf — and we've had to get creative about brand partnerships. So we did what any scrappy, award-winning creative studio would do: we pioneered one.
Introducing REDACT-O-RAMA.
Here's how it works: we make genuine host-read ads for brands we love… then we hold them hostage.
On our new episode of Jacob Reed and Me: The Heavyweight, we feature two products that were central to Jacob's fitness journey. Their names have been redacted. Any identifying information has been removed. The brands will remain in REDACT-O-RAMA until a ransom has been paid. And, a "ransom note" was sent to the brand.
Listeners interested in the product or service being advertised can sign up for an email list to be notified once the ad is unredacted and to be the first to receive any discount codes or benefits from the advertiser... just like a normal podcast ad.
To be totally honest, we would prefer to just sit around, continue releasing episodes, and bank on the fact that we’ve premiered at Tribeca, been named a ‘best podcast’ by The Guardian, been one of the only non-chat shows on Top 100 Comedy Podcasts charts, and been featured as a ‘best new show’ by Apple Podcasts. Unfortunately, that’s not the way this industry works. You have to do something disruptive, so we took matters into our own hands.
These brands know what they did.* Now, they are going to pay.**
*Made a great product
**If they want us to release their names from REDACT-O-RAMA
#Podcasts#Advertising#Marketing
Currently in the number one featured spot on Apple Podcasts. As EP Danny O'Malley says: if you want to be ahead of the curve on this show, you’re running out of time.
Huge thanks to Apple Podcast curation team and to our friends at All Trades Co for knowing how to get eyes on an indie project.
#NewPodcast#BestPodcasts#FeaturedPodcasts
It's wild what can happen when you put something out into the world.
In 2025 I heard the pilot of Jacob Reed and Me and was instantly hooked by the storytelling, the humour, and the big swing the team was making to create something meaningful. I wrote a little blurb about it here on LinkedIn, talking about how this was the kind of work I wanted to see in the world, the work I wanted to do, and tagged Jacob in the post. He reached out to my colleague Chris at Kelly & Kelly to ask him who the hell this Gaëtan guy was - and a few weeks later I was the sound designer and mixer for Episode three.
That episode - The Headcase - is out right now! I spent a lot of time working on this, and I'm so proud and excited that it's finally out there; to hear my name in the credits actually makes me a little emotional. I hope that you'll listen to it and the rest of the episodes in the series!
To think it all started with a silly little LinkedIn post.
https://lnkd.in/g2Zwxzkk
Big thanks to Jacob R. for bringing me on and trusting me with this project, Chris Kelly at Kelly&Kelly for the glowing recommendation, Mark Angly for helping me perfect my mix, and Danny O'Malley for the assist conceptualizing that final product.
Coming Feb 25th — a new #comedy#podcast from the Executive Producers of #ChefsTable and #Broomgate, and the whimsical agitators at All Trades Co.
Jacob Reed and Me is an investigative comedy docuseries blending the heart of Heavyweight with the goose chase of Mystery Show. In each episode, host Jacob Reed (Jimmy Kimmel Live, Funny or Die) tracks down someone who shares his name. And, to answer the big questions about his own life, Jacob finds common ground in wildly different places.
What begins as a simple search quickly unravels into bizarre, unexpected adventures as Reed uses unconventional methods to track down his namesakes. Among the 751 Jacob Reeds he's discovered, Season 1 introduces the audience to a porn star, a teacher, a jazz drummer, an Italian impresario, a teenage crooner, and a waitress at a greasy spoon who wants absolutely nothing to do with us. Each encounter opens a window into a strange corner of the world, blending personal discovery with wild, unpredictable storytelling, as moving as it is hilarious.
Season 1 begins February 25th. Listen wherever you get podcasts. And, get early episodes at https://lnkd.in/gKB5Dk9k#Documentary#Tribeca#NarrativeAudio