{"id":4834,"date":"2009-12-23T11:29:28","date_gmt":"2009-12-23T09:29:28","guid":{"rendered":"https:\/\/fd.xuwubk.eu.org:443\/http\/woo.com\/?page_id=4834"},"modified":"2026-09-25T14:13:31","modified_gmt":"2026-09-25T12:13:31","slug":"about","status":"publish","type":"page","link":"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/about\/","title":{"rendered":"About WooCommerce"},"content":{"rendered":"\n<style>\n\n.page-section-get-woocommerce, .page-section-guarantee {\n    display: none;\n}\n@media (max-width: 812px) {\n    h1 {\n        font-size: 47px;\n    }\n}\n\n@media screen and (min-width: 782px) and  (max-width: 1180px) {\n    .hero-col-right {\n      display: none;\n    }\n    .hero-col-left {\n        margin-left: var(--wccom-content-spacing-horizontal,24px)!important;\n         flex-grow: 1!important;\n    }\n    .hero-col-left > div {\n        margin-left: 0;\n        max-width: none;\n    }\n}\n\n<\/style>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#faf7f3;padding-top:var(--wp--preset--spacing--0);padding-right:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-columns wccom-columns-limited-inner-width is-layout-flex wp-container-core-columns-is-layout-908dd98b wp-block-columns-is-layout-flex\" style=\"--wccom-columns-inner-child-count:2\">\n<div class=\"wp-block-column is-vertically-aligned-center hero-col-left is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--64);padding-bottom:var(--wp--preset--spacing--64);flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0)\">\n<h1 id=\"h-about-woo\" class=\"wp-block-heading has-woo-text-gray-color has-text-color has-link-color wp-elements-1\">About Woo<\/h1>\n\n\n\n<p class=\"has-medium-large-font-size wp-block-paragraph\">Woo is the company behind WooCommerce, the flexible, open-source commerce solution built on WordPress. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center hero-col-right is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignright size-full visibility--hide-on-mobile\"><img loading=\"lazy\" decoding=\"async\" width=\"3195\" height=\"1524\" src=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-lg@2x_627987.png\" alt=\"\" class=\"wp-image-18734006897456\" srcset=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-lg@2x_627987.png 3195w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-lg@2x_627987.png?resize=896,427 896w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-lg@2x_627987.png?resize=768,366 768w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-lg@2x_627987.png?resize=1200,572 1200w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-lg@2x_627987.png?resize=1536,733 1536w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-lg@2x_627987.png?resize=2048,977 2048w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-lg@2x_627987.png?resize=300,143 300w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-lg@2x_627987.png?resize=958,457 958w\" sizes=\"auto, (max-width: 3195px) 100vw, 3195px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--96);padding-bottom:var(--wp--preset--spacing--32)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 id=\"h-our-mission\" class=\"wp-block-heading has-x-x-large-font-size\">Our mission<\/h2>\n\n\n\n<p class=\"has-medium-large-font-size wp-block-paragraph\">Beginning in 2008 as WooThemes, Woo switched exclusively to ecommerce in 2017. Today, we empower businesses to sell online by&nbsp;building exactly the store they want. Our legacy as an&nbsp;all-remote company&nbsp;endures, with hundreds of team members around the world.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6b1486ad wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--64)\">\n<div class=\"wp-block-column has-woo-purple-40-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:16px;padding-top:var(--wp--preset--spacing--48);padding-right:var(--wp--preset--spacing--48);padding-bottom:var(--wp--preset--spacing--48);padding-left:var(--wp--preset--spacing--48)\">\n<div class=\"wp-block-wccom-font-awesome-icon has-woo-white-color has-text-color has-link-color has-x-x-large-font-size wp-elements-2\"><i class=\"fa-light fa-globe-pointer\" aria-label=\"\"><\/i><\/div>\n\n\n\n<p class=\"text-balance-pretty has-woo-white-color has-text-color has-link-color has-medium-large-font-size wp-elements-3 wp-block-paragraph\" id=\"h-new-to-wordpress-com\">Woo is committed to&nbsp;democratizing commerce and putting you in control of your livelihood.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-woo-purple-40-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:16px;padding-top:var(--wp--preset--spacing--48);padding-right:var(--wp--preset--spacing--48);padding-bottom:var(--wp--preset--spacing--48);padding-left:var(--wp--preset--spacing--48)\">\n<div class=\"wp-block-wccom-font-awesome-icon has-woo-white-color has-text-color has-link-color has-x-x-large-font-size wp-elements-4\"><i class=\"fa-brands fa-wordpress-simple\" aria-label=\"\"><\/i><\/div>\n\n\n\n<p class=\"text-balance-pretty has-woo-white-color has-text-color has-link-color has-medium-large-font-size wp-elements-5 wp-block-paragraph\" id=\"h-self-hosted-wordpress-site\">Our core platform, <a href=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/woocommerce\">WooCommerce<\/a>, is free and open source, empowering anyone to&nbsp;sell anything, anywhere.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wccom-testimonial-pattern is-layout-flow wp-container-core-group-is-layout-0eb3c708 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--96);padding-bottom:var(--wp--preset--spacing--96)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3f9e6e3b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column testimonial-image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wccom-effect-fade-in-on-scroll-container wccom-effect-block\"><div class=\"wp-block-wccom-effect-block wccom-effect-block wccom-effect-fade-in-on-scroll\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1264\" height=\"864\" src=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-1@2x.jpg\" alt=\"\" class=\"wp-image-18734006896644\" srcset=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-1@2x.jpg 1264w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-1@2x.jpg?resize=896,612 896w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-1@2x.jpg?resize=768,525 768w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-1@2x.jpg?resize=1200,820 1200w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-1@2x.jpg?resize=300,205 300w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-1@2x.jpg?resize=958,655 958w\" sizes=\"auto, (max-width: 1264px) 100vw, 1264px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"h-the-origin-story\" class=\"wp-block-heading\">The origin story<\/h2>\n\n\n\n<p class=\"has-paragraph-medium-font-size wp-block-paragraph\">In November 2007, Mark Forrester, Magnus Jepson, and Adii Pienaar teamed up online to&nbsp;build a new theme&nbsp;for WordPress. After a few months of selling themes together, they decided to&nbsp;make their working relationship official&nbsp;and launched WooThemes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2011 they launched the&nbsp;WooCommerce plugin, enabling users to transform their WordPress site into&nbsp;a professional ecommerce storefront. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-reverse-order-mobile is-layout-flex wp-container-core-columns-is-layout-3f9e6e3b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"h-from-themes-to-carts\" class=\"wp-block-heading\">From themes to carts<\/h2>\n\n\n\n<p class=\"has-paragraph-medium-font-size wp-block-paragraph\">By pivoting from commercial themes to ecommerce, Woo quickly became the&nbsp;fastest-growing ecommerce platform&nbsp;on the internet. In 2014, after passing seven million downloads and hosting the first-ever WooConf in San Francisco for 320 attendees, there was an appetite to go even further.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We wanted to join forces with someone who shared our&nbsp;values, culture, and work ethic&nbsp;\u2014 a partner who could also help us grow our team and market share.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column testimonial-image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wccom-effect-fade-in-on-scroll-container wccom-effect-block\"><div class=\"wp-block-wccom-effect-block wccom-effect-block wccom-effect-fade-in-on-scroll\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1264\" height=\"864\" src=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-2@2x.jpg\" alt=\"\" class=\"wp-image-18734006896645\" srcset=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-2@2x.jpg 1264w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-2@2x.jpg?resize=896,612 896w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-2@2x.jpg?resize=768,525 768w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-2@2x.jpg?resize=1200,820 1200w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-2@2x.jpg?resize=300,205 300w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-2@2x.jpg?resize=958,655 958w\" sizes=\"auto, (max-width: 1264px) 100vw, 1264px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3f9e6e3b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column testimonial-image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wccom-effect-fade-in-on-scroll-container wccom-effect-block\"><div class=\"wp-block-wccom-effect-block wccom-effect-block wccom-effect-fade-in-on-scroll\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1264\" height=\"864\" src=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-3@2x.jpg\" alt=\"\" class=\"wp-image-18734006896646\" srcset=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-3@2x.jpg 1264w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-3@2x.jpg?resize=896,612 896w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-3@2x.jpg?resize=768,525 768w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-3@2x.jpg?resize=1200,820 1200w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-3@2x.jpg?resize=300,205 300w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-3@2x.jpg?resize=958,655 958w\" sizes=\"auto, (max-width: 1264px) 100vw, 1264px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"h-joining-automattic\" class=\"wp-block-heading\">Joining Automattic<\/h2>\n\n\n\n<p class=\"has-paragraph-medium-font-size wp-block-paragraph\">In 2015, WooThemes was acquired by&nbsp;Automattic, the company best known for WordPress.com, Tumblr, Pocket Casts, Jetpack, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bolstered by&nbsp;a passionate community&nbsp;of partners, developers, and business leaders, we\u2019ve continued our efforts to develop and&nbsp;democratize commerce.<\/p>\n\n\n\n<div class=\"wp-block-wccom-button\"><a href=\"https:\/\/fd.xuwubk.eu.org:443\/https\/automattic.com\/work-with-us\/\" target=\"_blank\" buttonstyle=\"\" buttonsize=\"is-medium\" rel=\"noopener\" class=\"wccom-button is-style-secondary is-medium\"><div class=\"wccom-button__text\">Work with us<\/div><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-reverse-order-mobile is-layout-flex wp-container-core-columns-is-layout-3f9e6e3b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"h-a-new-brand\" class=\"wp-block-heading\">A new brand<\/h2>\n\n\n\n<p class=\"has-paragraph-medium-font-size wp-block-paragraph\">In early 2025, we refreshed the WooCommerce brand with a new logo, color palette, imagery and more. The new brand was designed to better resonate with our audiences, represent our product, and compete in the market.  <\/p>\n\n\n\n<div class=\"wp-block-wccom-button\"><a href=\"\/https\/woocommerce.com\/posts\/introducing-the-new-woo-brand\/\" target=\"_blank\" buttonstyle=\"\" buttonsize=\"is-medium\" rel=\"noopener\" class=\"wccom-button is-style-secondary is-medium\"><div class=\"wccom-button__text\">Learn more<\/div><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column testimonial-image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wccom-effect-fade-in-on-scroll-container wccom-effect-block\"><div class=\"wp-block-wccom-effect-block wccom-effect-block wccom-effect-fade-in-on-scroll\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1264\" height=\"864\" src=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-rebrand.jpg\" alt=\"\" class=\"wp-image-18734006905059\" srcset=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-rebrand.jpg 1264w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-rebrand.jpg?resize=896,612 896w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-rebrand.jpg?resize=768,525 768w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-rebrand.jpg?resize=1200,820 1200w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-rebrand.jpg?resize=300,205 300w, https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/about-woo-rebrand.jpg?resize=958,655 958w\" sizes=\"auto, (max-width: 1264px) 100vw, 1264px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>About Woo Woo is the company behind WooCommerce, the flexible, open-source commerce solution built on WordPress. Our mission Beginning in 2008 as WooThemes, Woo switched exclusively to ecommerce in 2017. Today, we empower businesses to sell online by&nbsp;building exactly the store they want. Our legacy as an&nbsp;all-remote company&nbsp;endures, with hundreds of team members around the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18734006897579,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_additional_css":"marketing","footnotes":""},"class_list":["post-4834","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/fd.xuwubk.eu.org:443\/https\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>About WooCommerce - WooCommerce.com<\/title>\n<meta name=\"description\" content=\"WooCommerce is a flexible, open-source commerce solution built on WordPress. We started in 2008 as WooThemes and in 2017 decided to focus exclusively on eCommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About WooCommerce\" \/>\n<meta property=\"og:description\" content=\"WooCommerce is a flexible, open-source commerce solution built on WordPress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"WooCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fd.xuwubk.eu.org:443\/https\/www.facebook.com\/woocommerce\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T12:13:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fd.xuwubk.eu.org:443\/https\/woocommerce.com\/wp-content\/uploads\/2026\/09\/About-Woo-Social-Share@2x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"About WooCommerce - WooCommerce.com\" \/>\n<meta name=\"twitter:description\" content=\"WooCommerce is a flexible, open-source commerce solution built on WordPress. 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