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Web Servers
Web servers, also known as HTTP servers, are servers that host websites and web applications. Web servers are the backbone of all sites and web apps on the internet. Many popular web servers are open source. Different web servers have advantages and disadvantages when compared to one another, and selecting the right one depends on use case, deployment, operating system, and more.
Application Server Software
Application server software provides a platform for deploying, managing, and running applications, typically for web or enterprise environments. These servers handle the backend logic of applications, facilitating the connection between client devices and databases or other services. Application servers often provide middleware services such as security, transaction management, and messaging, enabling the smooth execution of applications. They are designed to support multiple users simultaneously and ensure high availability, scalability, and performance of applications. This software is commonly used in environments where complex, data-intensive applications are developed, such as in e-commerce platforms, enterprise resource planning (ERP), and customer relationship management (CRM) systems.
Proxy Servers
Proxy servers act as intermediaries between a user's device and the internet, routing online requests through an external server. They mask the user's IP address, enhancing privacy, anonymity, and security while browsing. Proxy servers are commonly used for web scraping, content access control, and bypassing geo-restrictions on region-locked websites. They can be categorized into different types, including data center proxies, residential proxies, ISP proxies, and mobile proxies, each with distinct features and use cases. By filtering, caching, and encrypting data, proxy servers improve browsing speed, reduce bandwidth usage, and protect users from online threats.
Server Backup Software
Server backup software provides tools for backing up and restoring server data to ensure business continuity in the event of data loss, hardware failure, or disaster. These solutions typically offer automated backup schedules, incremental or full backups, and the ability to store data both locally and in cloud storage for redundancy. Server backup software helps businesses secure critical data, including system configurations, files, applications, and databases, enabling quick recovery. Many solutions include features such as encryption, compression, and deduplication to optimize storage usage and enhance security. With robust disaster recovery options, these tools are essential for maintaining uptime and minimizing the impact of unexpected data loss.
Server Monitoring Software
Server monitoring software helps IT administrators track the performance, health, and availability of servers in real-time. These tools collect and display critical data on server resources such as CPU usage, memory consumption, disk space, and network traffic. By setting alerts for anomalies or performance degradation, server monitoring software helps prevent downtime and ensures servers run optimally. It often includes features like log management, automated reporting, and integration with other IT management tools. These solutions are essential for identifying potential issues early and maintaining the reliability of both on-premises and cloud-based server environments.
DNS Servers
DNS servers, short for Domain Name System servers, are public servers that provide a protocol that connects domain names to IP addresses so that web browsers and users are able to navigate to a website using a domain name instead of an IP address. Different free and public DNS servers offer varying degrees of speed and performance. Switching from an ISP's default DNS server to a public DNS server can provide enhanced page load speed and security.
Server Management Software
Server management software provides tools and utilities for managing, monitoring, and maintaining servers in a network environment. These solutions enable administrators to configure servers, track their performance, deploy updates, and troubleshoot issues. Server management software often includes features such as system health monitoring, automated patch management, remote access, and backup solutions. By streamlining administrative tasks and improving the efficiency of server operations, these tools help minimize downtime and ensure optimal performance. They are commonly used by IT professionals to manage both on-premises and cloud-based infrastructure.
Server Virtualization Software
Server virtualization software is a form of technology that allows multiple virtualized operating systems to be hosted on the same physical server. This software helps businesses increase their resource utilization and reduce their operational costs by consolidating their IT infrastructure. It also enables them to better manage their server resources and workloads, as well as quickly deploy new servers in support of specific applications. Additionally, this type of software simplifies the process of maintaining and troubleshooting hardware-related issues.
Dedicated Server Hosting
Dedicated server hosting provides clients with an entire physical server dedicated solely to their needs, offering full control over hardware resources and configuration. This hosting solution is ideal for high-traffic websites, applications, or services that require significant computing power, stability, and performance. Unlike shared hosting, where multiple users share the same server, dedicated hosting ensures that all resources (such as CPU, RAM, and storage) are allocated to a single user or organization. Clients can often choose between managed or unmanaged hosting, with managed services offering additional support like security updates and monitoring. This type of hosting is often used by businesses, ecommerce sites, or large-scale applications that need maximum uptime and customization.
SQL Server Software
SQL server software is a relational database management system (RDBMS) that allows businesses to store, manage, and retrieve data in structured formats using Structured Query Language (SQL). These platforms provide a robust and scalable solution for handling large volumes of data, enabling users to create, read, update, and delete data within relational databases. SQL server software includes features for data storage, transaction management, data security, backup, and performance optimization, ensuring data integrity and availability. It supports a range of applications from small businesses to enterprise-level solutions, offering integration with other business tools and systems. SQL server software is often used in applications requiring high-performance data storage, reporting, and analytics capabilities.
Ad Server Software
Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers.
Web Analytics Software
Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions.
Web Design Software
Web design software enables users to create, design, and publish websites without needing extensive coding knowledge. These tools offer visual editors, templates, and drag-and-drop functionality to build attractive and responsive web pages quickly. Many platforms include features like SEO optimization, multimedia integration, and e-commerce support to enhance site performance and user engagement. Web design software often integrates with content management systems to facilitate easy updates and content publishing. Ultimately, it empowers individuals and businesses to establish a professional online presence with less technical effort.
Web Conferencing Software
Web conferencing software allows remote users to connect with each other via real-time audio and video. It is usually used to share documents, audio or video chat, or present slideshows during the meeting. Web conferencing software can be used to facilitate remote meetings, training sessions, webinars, and other online collaborations.
Web to Print Software
Web-to-print software allows businesses and individuals to design, customize, and order printed materials online, streamlining the print procurement process. These platforms provide an interface for customers to upload designs, choose templates, and customize various print products, such as business cards, brochures, banners, and promotional materials. Web-to-print software often integrates with e-commerce platforms, enabling businesses to offer a seamless online ordering experience. It also includes features for managing print jobs, proofing, payment processing, and fulfillment tracking. By using web-to-print software, printing companies can improve workflow efficiency, reduce production errors, and offer a more convenient service to their customers.
Web Browsers
Web browsers are software applications that enable users to access and interact with websites and other content on the internet. These platforms retrieve, display, and render web pages, allowing users to view text, images, videos, and other multimedia elements. Web browsers typically include features like tabs for managing multiple pages, bookmarking for quick access to favorite sites, browsing history, and privacy options to enhance security. They may also support extensions and plugins to add additional functionality, such as ad-blocking, enhanced security, or content management.
Web Hosting Providers
Web hosting providers are companies that provide online services and technologies necessary to host websites. They offer a wide variety of packages tailored to the needs of different types of customers, from small businesses to large enterprises. These services generally include server maintenance, software updates, customer support, and uptime monitoring.
Fax Server Software
Fax server software is a solution that allows businesses to send and receive faxes electronically through a network, rather than relying on traditional fax machines. It integrates with existing IT infrastructure, enabling users to send faxes from their computers, email, or other digital devices. Fax server software typically supports features such as document routing, storage, and forwarding, along with features like fax-to-email or email-to-fax capabilities. It helps streamline communication, reduce paper usage, and improve fax management by allowing organizations to centralize and automate fax workflows. Additionally, fax server software can ensure compliance with regulations like HIPAA, where secure transmission of sensitive information is required.
Bare Metal Server Providers
Bare metal server providers offer physical servers dedicated solely to a client, with no shared resources. These servers are often used for workloads requiring high performance, customization, or full control over hardware configurations. Bare metal servers typically provide greater reliability and performance compared to virtualized environments since they aren't affected by the "noisy neighbor" issue of shared resources. Clients can choose from a variety of configurations and typically have the option to install their preferred operating systems and software. This type of hosting is particularly ideal for resource-intensive applications such as databases, gaming, and large-scale enterprise applications.
Web Application Firewalls (WAF)
Web Application Firewalls (WAFs) are security solutions that protect web applications by filtering and monitoring HTTP traffic between the application and the internet. They detect and block threats such as SQL injections, cross-site scripting (XSS), and other common attacks targeting application vulnerabilities. WAFs analyze incoming requests in real time, applying customizable security rules to distinguish between legitimate and potentially malicious traffic. Many WAFs are cloud-based, enabling flexible and scalable protection without impacting application performance. By acting as a shield between web applications and attackers, WAFs help ensure data security, regulatory compliance, and uninterrupted user access.
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  • 1
    Matomo

    Matomo

    Matomo

    Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. ...
    2 Ratings
    Starting Price: $23 per month
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  • 2
    Piwik PRO

    Piwik PRO

    Piwik PRO

    ...From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. ...
    1 Rating
    Starting Price: $500 per month
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  • 3
    Code-Cube.io

    Code-Cube.io

    Code-Cube.io

    ...The platform eliminates the need for manual QA by continuously auditing tracking implementations across websites and applications. Users gain full visibility into how tags and events behave across both client-side and server-side environments. Code-Cube.io ensures that marketing data remains accurate, enabling better decision-making, preventing wasted ad spend and maximizing campaign performance.
    7 Ratings
    Starting Price: €150/month
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  • 4
    Log2Stats

    Log2Stats

    BitStrike Software

    Log-to-Stats is a modern solution to get your website stats from web server log files. The software manages all your web log files and converts them into a statistics database. Then you can either look at your website stats using interactive and detailed reports or save them to html or other format. Log-to-Stats makes it easy to view how the stats changes over time and compare web traffic reports for different date ranges or special conditions.
    Starting Price: $299.95 one-time payment
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  • 5
    Swetrix

    Swetrix

    Swetrix

    ... 💨 Lightweight tracking script (about 3.5 KB), hosted on a CDN. 🧩 Browser extensions for alerts and quick access to your data. 🇪🇺 All the date is stored and processed on servers in the European Union. 📖 Fully open source and self-hostable code. 📅 And much more!
    Starting Price: $15/month
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  • 6
    FastStats Log Analyzer

    FastStats Log Analyzer

    Mach5 Development

    Your log files are a gold mine of information about not only your web site, but your business. Understanding your web site traffic patterns -- seeing your web site through your potential customer's eyes -- is key to improving your business. Web server log files give you a view into your customer's activity and can help you tune your web site to acquire new customers. FastStats Log Analyzer is a powerful, quick, and inexpensive way to sift through gigabytes of logs and produce easy-to-understand summaries of your web site traffic. ...
    Starting Price: $99.95 one-time payment
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  • 7
    Topvisor

    Topvisor

    Topvisor

    ...The robot creates copies of your data on the server to quickly restore an accidentally deleted project or search query. In the event of a computer breakdown or loss of a laptop, you can always access your data in the service. They are accessible from anywhere in the world.
    Starting Price: $29 per month
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  • 8
    SmarterStats

    SmarterStats

    SmarterTools Inc.

    SmarterStats offers true web log analytics to provide a complete understanding of the popularity and performance of your online presence. Google Analytics and script-based website analysis products only track those pages that have a script added to them, and then only track those visitors that allow JavaScript. A web server logs every visit to every web page of a site, making log analytics many times more reliable than script-based products.
    Starting Price: $299 one-time payment
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  • 9
    RankActive

    RankActive

    RankActive

    ...White-Label helps to get loyalty of your customers. Your brand logo and description are set in software interface and all reports; your own subdomain can be given to your clients; your own SMTP-server can be used to send all the reports. Although White Label can be adjusted to the needs of any business, it’s best for those who need to provide branded reports to their end-customers. Therefore, this feature is best for SEO agencies and freelancers. Build successful SEO campaigns from the ground up. Hundreds of businesses have already set up the very foundation of workflow management and SEO reporting with us. ...
    Starting Price: $69.95 per month
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  • 10
    Advanced Web Ranking
    Fresh rankings daily, weekly and on-demand. For desktop, mobile and local searches. Packed nicely into white-label reports. Accessible from any device. Accurate and fresh rankings across any device, search engines or languages. Engaging SEO reports ready to be shared with clients in minutes. Thorough and actionable monitoring of your competitive landscape.
    Starting Price: $49 per month
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  • 11
    SAS Web Analytics Solution
    SAS Web Analytics collects, cleanses and organizes large volumes of raw data from your website and integrates it with offline sources. After providing built-in analysis of Web data, the solution presents the information through a customizable reporting system with easy-to-use, interactive tools. SAS Web Analytics surfaces valuable business intelligence through tools that allow you to control the data.
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  • 12
    TrafficGuard

    TrafficGuard

    TrafficGuard

    Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches...
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    89 Ratings
    Starting Price: $49
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  • 13
    SiteSpect

    SiteSpect

    SiteSpect

    SiteSpect is the leading A/B testing and personalization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the customer experience.
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  • 14
    Google Analytics
    Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more...
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    60 Ratings
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  • 15
    Visual Visitor

    Visual Visitor

    Visual Visitor

    AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you...
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    251 Ratings
    Starting Price: $299.00/month
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  • 16
    Hitsteps

    Hitsteps

    Hitsteps

    Track visitors and convert them to customers. We do much more than classic web analytics when it comes to your statistics. Watch your visitors as they come from referrals, browse through pages, Trigger your specified actions and goals in funnel, and convert to paid customer. All of your visitors informations and profiles are provided you in a searchable daterange-enabled report. Using Profile Aliasing, If same user login via another device, we identify and attach visits to first and original visitor profile. ...
    2 Ratings
    Starting Price: $4.99 per month
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  • 17
    Clixtell

    Clixtell

    Clixtell

    Clixtell is a software platform built to stop fake clicks before they drain your ad budget. It’s the world’s best click fraud protection and detection tool, certified by Google and trusted by thousands of businesses worldwide. Clixtell protects Google Ads, Microsoft Ads, Meta, and other PPC campaigns by watching every visitor in real time, blocking fake activity instantly, and showing clear proof with full session recordings and reports. You see who clicked, from where, and on what...
    2 Ratings
    Starting Price: $15.00/month
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  • 18
    Marketing 360
    Deliver amazing results for your sales and marketing campaigns with Marketing 360. An award-winning platform built for small to medium-sized businesses, Marketing 360 combines digital marketing software and dedicated marketing services to help SMBs grow. The platform's top features include a powerful marketing CRM, UXi Rainmaker Websites, Natural Listing Ads, Top Placement Ads, Social Targeting Ads, On-Demand Marketing Services, and more.
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  • 19
    Agile CRM

    Agile CRM

    Agile CRM

    All-in-One CRM. Automate your sales, marketing, and service in one platform. Avoid data leaks and enable consistent messaging. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud based SaaS service that is mobile-ready, fast, and simple to use. Agile CRM gives you a range of prepackaged email marketing templates to give your business the visually appealing, professional look and feel it needs. Check out Agile’s email...
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    9 Ratings
    Starting Price: $8.99 per user per month
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  • 20
    Kochava

    Kochava

    Kochava

    Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app...
    4 Ratings
    Starting Price: FREE
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  • 21
    Leadtosale

    Leadtosale

    Leadtosale

    Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.
    Starting Price: $40 per month
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  • 22
    Agency360

    Agency360

    Agency360

    All-In-One White Label Reporting Platform for Agencies. Ads, Web leads B2B, SEO, Web Analytics, Social Media, Form Tracking, Intuitive reports including white label feature. Advertising – Give your clients a rapid overview of the results you generate for them. It has never been easier to give your clients insight into the results you generate for them online. Agency360 sets up consistent reports that are easy to read and understand.
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  • 23
    Snowplow Analytics

    Snowplow Analytics

    Snowplow Analytics

    Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or machine learning models. The Snowplow pipeline runs in your cloud account (AWS and/or GCP), giving you complete ownership of your data....
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  • 24
    Marketing Optimizer

    Marketing Optimizer

    Marketing Optimizer

    ...The platform integrates a wide range of tools to help sales teams win, including A/B and split testing, call tracking, lead management, campaign tracking, email marketing, and more. It also integrates with leading website testing, web analytics, and landing page optimization software.
    Starting Price: $33.00/month/user
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  • 25
    Attribution

    Attribution

    Attribution

    Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.
    Starting Price: $1000/month
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  • 26
    Looker

    Looker

    Google

    ...The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.
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    20 Ratings
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  • 27
    JustControl.it

    JustControl.it

    GRAHAMSTOWN LIMITED

    JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.
    2 Ratings
    Starting Price: $750 per month
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  • 28
    Similarweb

    Similarweb

    Similarweb

    Similarweb is the leading AI-powered digital data platform committed to unlocking the full potential of the digital landscape. Trusted by startups, Fortune 500 companies, and top global brands, we provide actionable market insights that empower businesses to understand competitors, consumer behavior, and emerging trends. Our solutions span the entire digital funnel - covering marketing, SEO, sales operations, eCommerce, and research - with comprehensive analytics across websites,...
    1 Rating
    Starting Price: $199/month
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  • 29
    Resultrak

    Resultrak

    Morton Marketing

    If you need to track the effectiveness of your online marketing efforts in an easy-to-use, easy-to-understand format, then Resultrak is the perfect tool for web traffic analytics. With Resultrak, you are just a click away from seeing where your web traffic is coming from and what they are doing on your site. Resultrak will show you the keywords actually being used and allow you to quickly see current search rankings for your website. Create your 7 day FREE Trial account. You will have full access to all of Resultrak's features during your trial period. ...
    Starting Price: $25.00/month
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  • 30
    Countly

    Countly

    Countly

    Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.
    1 Rating
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