Compare the Top Personalization Software in India as of October 2026

What is Personalization Software in India?

Personalization software enables businesses to deliver customized experiences to their customers by tailoring content, products, and services based on individual preferences, behaviors, and demographic data. These tools collect and analyze customer data from various touchpoints, such as websites, emails, and social media, to create personalized recommendations and targeted messaging. Personalization software often includes features like dynamic content delivery, customer segmentation, A/B testing, and real-time personalization, ensuring that each interaction is relevant and engaging. By providing individualized experiences, businesses can enhance customer satisfaction, increase conversion rates, and build long-term loyalty. This software is widely used in e-commerce, marketing, and customer service to drive personalized engagement at scale. Compare and read user reviews of the best Personalization software in India currently available using the table below. This list is updated regularly.

  • 1
    Admiral

    Admiral

    Admiral

    Admiral helps publishers deliver personalized visitor experiences that increase engagement, conversion, retention, and revenue. Using audience segmentation, behavioral data, consent signals, referral sources, device characteristics, and visitor history, publishers can tailor messaging, offers, content access, subscription promotions, registration prompts, adblock recovery campaigns, and monetization experiences to each audience segment. Rather than relying on generic site-wide messaging, Admiral enables publishers to present the right value exchange to the right visitor at the right time. This improves subscription conversions, registration rates, consent rates, adblock recovery performance, email acquisition, and overall visitor monetization.
    Starting Price: Free - Revenue Share Model
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  • 2
    Qloo

    Qloo

    Qloo

    Qloo is the “Cultural AI”, decoding and predicting consumer taste across the globe. A privacy-first API that predicts global consumer preferences and catalogs hundreds of millions of cultural entities. Through our API, we provide contextualized personalization and insights based on a deep understanding of consumer behavior and more than 575 million people, places, and things. Our technology empowers you to look beyond trends and uncover the connections behind people’s tastes in the world around them. Look up entities in our vast library spanning categories like brands, music, film, fashion, travel destinations, and notable people. Results are delivered within milliseconds and can be weighted by factors such as regionalization and real-time popularity. Used by companies who want to incorporate best-in-class data in their consumer experiences. Our flagship recommendation API delivers results based on demographics, preferences, cultural entities, metadata, and geolocational factors.
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  • 3
    OptiMonk

    OptiMonk

    OptiMonk

    OptiMonk is the agentic popup builder designed for ecommerce businesses. Instead of picking a template and tweaking it, you just tell our AI agent your goal and your website URL — and it builds fully custom, on-brand popups from scratch, no technical knowledge or design skills needed. The agent also suggests targeting, triggering, and A/B tests, and keeps working in the background by watching your store data and proposing new campaigns for you to approve. Try OptiMonk and see the difference for yourself! Everything you need to increase conversions: 👉 AI agent: Chat with AI — it designs, builds, and targets popups for you. 👉 Animated popups: Motion backgrounds that stop the scroll and grab attention. 👉 Claude & MCP: Build and edit your popups straight from your AI chat client. 👉 Insights: The agent reads your store data, suggests campaigns, and builds them. 👉 A/B testing: Ask the agent for quick headline and offer test ideas.
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    Starting Price: $29.00/month
  • 4
    Mapp Marketing Cloud
    Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.
    Starting Price: $3050/month
  • 5
    GetProfile

    GetProfile

    GetProfile AI

    At GetProfile AI, we’re on a mission to democratize AI-powered user profiling. Our API and dashboard help businesses of all sizes turn unstructured data—like conversations, onboarding forms, and support logs—into rich user profiles. With real-time updates, intelligent memory (mood trends, preferences, traits), and dynamic integrations, we empower you to deeply understand and personalize every customer experience. From chatbots and SaaS tools to games and CRMs, GetProfile AI adapts to your needs. Our public API, flexible pricing, and powerful dashboard make advanced user insights accessible and actionable—no coding skills required.
    Starting Price: $12/month
  • 6
    Selzy

    Selzy

    Selzy

    Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. From list growth and crafting a perfect email to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch your first campaign in less than 15 minutes: use smooth drag-and-drop email builder, 140+ goal-oriented templates, and AI writing assistant - Anti-spam email checker: have every email rated and get personalized tips to improve deliverability - Grow your list with customizable pop-up forms - Connect your favorite tools: Shopify, WordPress, Woocommerce, Airtable, Salesforce, HubSpot, Pipedrive, and so much more - Get 24/7 help from our support team (real humans with top-notch email marketing experience).
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    Starting Price: $7 per month
  • 7
    WonderPush

    WonderPush

    WonderPush

    Notifications and popups starting at €1/month for Web and Mobile. WonderPush is very fast, GDPR compliant and full-featured. - Up and running within minutes Our mission is to help you get the most out of push notifications and popups on your website and mobile apps for Android and iOS, without tearing your hair out. Powerful, easy to use and well documented, allowing you to get started in just a few minutes. - Easy to use An online dashboard for Marketers and a friendly API for Developers. - GDPR compliant We never share your data with third parties. Your data is safe with us and we protect the privacy of your users as if they were ours - Faster than the competition 350K messages sent per second. That's 21 million messages per minute. - Full-featured starting €1 / month Rich formats, automation, real-time analytics, powerful segmentation... All features are included and you benefit from evolutions without ever having to pay more.
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    Starting Price: €1 per month
  • 8
    DinMo

    DinMo

    DinMo

    DinMo is an AI-powered Composable CDP that redefines customer data management by offering a modular, scalable platform for businesses to tailor their data capabilities. With seamless integration into existing data warehouses, DinMo enables companies to easily access and activate their customer data across channels. Our platform empowers businesses to create personalized, omnichannel customer journeys, boosting engagement and retention. Leveraging advanced predictive analytics and AI Agents, DinMo helps organizations unlock new growth opportunities while adapting to evolving business needs, ensuring flexibility and scalability in their data strategies.
    Starting Price: €2000/month
  • 9
    Twik

    Twik

    Twik

    The first automated, no-configuration business intelligence & personalization automation engine. Track and analyze auto-detected business goals and see how they convert for different user profiles. A single line of code to deploy a cloud-based framework with the tools to grow your business. The first automated, no-configuration business intelligence & personalization engine. Twik automatically matches each visitor with relevant variants to maximize conversions. No data science or maintenance required - launch your variations and let Twik do the rest. Edit your site and create variations without changing your site code. Let your marketing team work freely without nudging your dev' team. Maximize sales with automated scoring of site menu items and product catalogues. Use twik’s magic to create and match a unique version of your site per each visitor with the ultimate goal of increasing sales.
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    OneSignal

    OneSignal

    OneSignal, Inc.

    OneSignal is the market leader in customer engagement, powering mobile push, web push, email, and in-app messages for over 1 Million developers and marketing teams. OneSignal takes just minutes to setup, and makes it easy for you to send push notifications and messages to all your users. Access robust features including segmentation, automated messaging, intelligent delivery, A/B testing, and real-time reports. Built for developers, OneSignal makes it easy to code in the language you know with any development environment - all with less than 10 lines of code. It's also the most flexible push provider, with integrations to top analytics providers, DMPs and CRMs, plus Zapier to connect with 1400+ apps and platforms. OneSignal is free to send messages to an unlimited mobile subscribers and up to 10K web push subscribers. OneSignal is used by 76% of the top million sites with push notifications (source: Builtwith).
    Starting Price: $0/month
  • 11
    Segment

    Segment

    Twilio

    Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
    Starting Price: $120 per month
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    Hippo Video

    Hippo Video

    Lyceum Technologies

    Hippo Video is a next-gen video marketing platform for business. Hippo Video brings in-video & hyper video personalization to sales outreach & marketing automation workflows. Hippo Video has custom workflows for marketing, email campaign, sales, and customer support processes. Hippo Video is the one-stop solution for everything video that delivers deep user insights to bring in more qualified leads and close more sales deals. More than 5000+ businesses worldwide use Hippo Video for their business video needs.
    Starting Price: $10.00/month/user
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    Zoho Marketing Automation
    Zoho Marketing Automation is an all-in-one marketing automation platform that helps business simplify and automate campaigns across multiple channels to generate higher lead-to-revenue conversions. Zoho Marketing Automation is trusted by 100k+ users across the globe who have said goodbye to manual tasks and embraced streamlined automation that drives results. Zoho Marketing Automations' seamless integrations with other Zoho apps and third-party tools, unifies data and marketing workflows effortlessly. Businesses can manage and automate their entire marketing journeys from lead generation to revenue. Unify data, support multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendation. Experience unified marketing, automation, and analytics, with Zoho Marketing Automation.
    Starting Price: $19 per month
  • 14
    Netcore Cloud
    Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels
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    Prisma Campaigns

    Prisma Campaigns

    Prisma Campaigns

    The Agile Marketing Platform for Financial Services. We help Financial Institutions deepen their customer relationships, improve share of wallet, and increase loyalty by allowing them to execute easily personalized campaigns thought all channels, at scale. Online Banking, Web, Mobile, Email, SMS + Others, Prisma Campaigns is a smart omnichannel orchestrator. Based on customer data it allows FIs to effectively deliver segmented and personalized campaigns providing relevant, personal and contextual offer at any stage of the customer journey. From insights to action: Effectively orchestrate real-time segmented campaigns. 1-to-1 personalized messages: Deliver personal and contextual messages and increase conversion rates. All-in-one platform: Manage all your channels from a single place: mobile, web, email, sms, push and more. Fast and easy integration: Plug and play easily with our SDK and go live in less than 6 weeks! #BeRelevant!
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    Manago AI

    Manago AI

    Manago AI

    Manago AI is a customer engagement platform that helps marketers turn customer insights into campaigns from a single prompt. The platform combines a Customer Data Platform, marketing automation, commerce marketing, personalization, product recommendations, and cross-channel communication in one workspace. Manago AI unifies behavior, purchases, engagement, preferences, consent, and predictive signals into customer profiles that can power campaigns and journeys. Its AI capabilities include predictive, generative, conversational, recommendation, and agentic AI for scoring customers, drafting content, building audiences, recommending products, analyzing performance, and preparing campaigns. Manago AI supports email, SMS, WhatsApp, website engagement, integrations, APIs, custom data flows, and MCP access through tools such as ChatGPT, Claude, Cursor, and other MCP-compatible environments.
    Starting Price: $0
  • 17
    Convert Experiences
    Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.
    Starting Price: $399.00 per month
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    Barilliance

    Barilliance

    Barilliance

    Drive growth through repeat purchases, reduced churn, and increased LTV. Barilliance combines customer data from various channels (email, web activity, physical stores and CRM data) and across devices into a single 360 user profile. Drilling down to the customer level allows you to see data broken out by individual customer and session: products viewed, added to cart, purchased, and search terms used. Focus on the best opportunities and prioritize campaigns based on Barilliance 360 customer big data. You can see the size and intent of various target audiences in real time. We calculate key metrics such as LTV and average order value. Easily embed highly customized product recommendations in our point and click campaign builder. Full integration with our product recommendation engine and website personalization suite creates specific, relevant offers that go beyond simple coupons and blanket discounts.
    Starting Price: $250.00/month
  • 19
    Maropost Merchandising Cloud
    Maropost Merchandising Cloud is an ecommerce search, merchandising, and product recommendation platform designed to help online retailers improve product discovery and conversion. Its AI-powered search uses shopper behavior, natural language understanding, autocomplete, spelling tolerance, synonyms, and intent-aware ranking to return relevant products even when queries are vague or misspelled. Smart Collections automatically reorder category pages based on factors such as popularity, margin, inventory, and performance while allowing merchants to manually boost, bury, pin, or exclude products. The platform also delivers behavior-based recommendations such as recently viewed items, frequently purchased combinations, popular products, and personalized selections across home, product, cart, and category pages. Merchants can preview recommendation outputs, control out-of-stock visibility, redirect non-product searches, and schedule merchandising campaigns without requiring code changes.
    Starting Price: $149.00/month
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    Appcues

    Appcues

    Appcues

    Turn your product into a growth engine. Deliver the frictionless, product-led experiences your users demand. Grow your business faster with Appcues. Better user experiences lead to faster and more profitable growth. That’s why we developed the Product-Led Growth Platform. Appcues makes it easy to deliver exceptional user experiences at scale and unify your organization around the product as its greatest lever for growth. From initial evaluation to advocacy, Appcues helps companies deliver product experiences that create happier customers and scalable business growth. Wow users with personalized onboarding experiences. Make a great first impression. Onboard and activate users by delighting, educating, and guiding them to value quickly. Improve feature engagement and adoption rates by creating timely, contextual prompts and walkthroughs.
    Starting Price: $249 per month
  • 21
    Comarch Loyalty Marketing Platform
    The Comarch Loyalty Marketing Platform is a comprehensive solution designed to enhance customer engagement and retention through tailored loyalty programs. It empowers businesses to create personalized customer experiences by leveraging advanced data analytics and automation. Key benefits include increased customer retention, improved brand loyalty, and enhanced revenue generation. The platform offers a range of functionalities, such as marketing automation to streamline campaigns, pre-integrated customer journeys for seamless interactions, and advanced personalization that adapts to individual preferences. Additionally, it provides robust AI-driven data analytics for actionable insights, helping businesses optimize their strategies. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.
    Starting Price: $0
  • 22
    ConvertFlow

    ConvertFlow

    ConvertFlow

    ConvertFlow is the all-in-one funnel builder for ecommerce. Create, test, and personalize popups, forms, quizzes, product recommendations, landing pages, and more - no coding or developers needed. BEFORE CONVERTFLOW: Your conversion funnel is a chaotic mess of apps, plugins, scripts & zaps. It's not personalized. Reporting is confusing. Making changes takes weeks waiting for developers. Growing revenue means paying for more traffic. AFTER CONVERTFLOW: All of your store’s conversion campaigns are organized in one dashboard. Reporting is clear. Running funnel experiments is easy. Making changes takes minutes with the funnel builder. You increase ROAS and maximize revenue per website visitor.
    Starting Price: $99.00 per month
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    Personizely

    Personizely

    Personizely

    Introducing Personizely, the ultimate tool for optimizing your website performance and boosting sales. With a wide range of powerful features, Personizely helps you effectively cross-sell and upsell your products, reducing cart abandonment rates and increasing your conversion rate. Say goodbye to missed opportunities with our intelligent exit intent and email popups, which grab visitors' attention when they're about to leave your site or during their browsing experience. With our easy-to-use popup builder, you can create stunning, customized popups that perfectly match your brand's aesthetic. Take your marketing strategies to the next level with A/B testing capabilities, allowing you to experiment and optimize your popups for maximum effectiveness. Our app provides beautiful templates to choose from, ensuring your popups look professional and engaging.
    Starting Price: $39 per month
  • 24
    GeoFli

    GeoFli

    GeoFli

    We are the world’s simplest content replacement tool for website personalization. GeoFli lets anyone master the marketing power of geotargeting. Define where your targeted content will show using our library of U.S. states, counties, and zip codes, or draw a custom region anywhere in the world. Set goals for your accounts and link specific content changes to track your progress. We provide clarity. Delivering an elegant on-page experience for users to cut through the noise is our goal. Your customers are fatigued with the barrage of advertisements served to them online. They want relevant content that’s easy to find. GeoFli makes that easy. Above-the-fold content changes are easy to execute and have the highest impact.
    Starting Price: $75 per month
  • 25
    Socital

    Socital

    Market Analytics Technology Ltd

    Convert anonymous visitors to paying customers with personalized onsite campaigns and exit-intent popups. Reduce cart abandonment with smart recommendations. Multiple exit-intent popups. Welcome Popups with 18 targeting rules. Cart abandonment solutions. Seasonal campaigns on-site without coding. CTAs with Facebook, Linkedin, Google & Twitter buttons. Multiple campaign templates. Personalized recommendations with 18% average conversion. Sign-up for free now!
    Starting Price: $26.00 per month
  • 26
    Hyperise

    Hyperise

    Hyperise

    Personalize your site and grow your conversions. Delight visitors by personalizing your images and website content. Our brains are hardwired to process images in milliseconds, adding personalization creates pattern interrupts that captures visitor attention and increases conversions. Learn more about the Hyperise image editor, add dynamic layers to images such as logos, website screenshots, maps, QR Codes, profile images and text options like first/last name, business name, job title, category and more. Personalize your existing website without coding. Personalize your website's text, images, and CTAs for your visitors without writing a single line of code. Deanonymize your website traffic and convert visitors with personalized experiences. Identify anonymous visitors and enrich with firmographic data. Visitor IP to company data enrichment. Enrich logos, website screenshots and full company details from company IP. Pull prospect data from your CRM.
    Starting Price: $29 per month
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    SellUp

    SellUp

    LaunchTip

    SellUp – Shopify Upsell App. With SellUp, you can create precision based upsells for your Shopify store. SellUp is powerful in that you can introduce. SellUp just below the products main “Add to Cart” button also known as the buy box. This allows you to capture the shoppers attention and maximize your Shopify stores revenue potential. With upselling, you can amplify your sales by turning 1 product orders into 2, 3, 4+ and so on. SellUp is the #1 Action upsell app for Shopify. This allows you to trigger an upsell on a products “Add to cart” button. The customer is then presented with up-to 3 Upsells based on your rules. Upselling allows you to increase your Shopify stores average order value or “AOV”. In return this will increase your overall revenue as you will be making more per sale. This makes SellUp one of the most powerful apps you can have for your Shopify store. It will also pay for itself, win win!
    Starting Price: $14.99 per month
  • 28
    Proof Experiences
    Personalize your site to amaze visitors and increase conversions. Proof Experiences enables inDinero's marketing team to personalize indinero.com for each visitor without writing a single line of code. 162% Increase in content downloads. 23% Increase in content downloads. 11% Increase in proposals. Personalize indinero.com without coding. Enable your marketing team to easily personalize text, images, and CTAs no matter what platform your site is built on. Use templates to add new personalized blocks fast. Use our beautiful content block templates to embed entire new sections into indinero.com that your designers will love. Know which experiences and audiences convert. See the impact of personalization on your goals in Proof, or send all your experiment data to your analytics tool.Know which experiences and audiences convert. ailor a more relevant experience based on visitor's traits, events, and behavior data. Common audience segments include different buying journey stages
    Starting Price: $599 per month
  • 29
    Streamoid

    Streamoid

    Streamoid Technologies

    Fashion Superintelligence Transforming Fashion Retail. Streamoid offers a suite of AI solutions and tools for web optimization and personalization. Seamlessly infuse fashion AI into your processes and empower all to do more. E-Commerce APIs Solutions for every part of your website and mobile apps. Fashion focused search and recommendation engines that improve relevance and increase conversions. Catalog Automation. From days of manual work to minutes. Create marketing videos from just product photos. Retail Intelligence. Compare products across the globe. Get amazing insights on your sales. Hyper Personalization. Match customers to products they want. ML Services Use your existing fashion data to create machine learning models with our No Code Solution. How we do it. Computer Vision. Fashion Specific Deep Learning Stack Fashion domain provides unique challenges for automation. We have trained over 7000 models to automate fashion.
    Starting Price: $500 per month
  • 30
    Croct

    Croct

    Croct

    Croct is a headless CMS that simplifies developers' lives. With built-in personalization, A/B testing, and analytics, it allows you to create dynamic experiences for websites and product interfaces—without the hassle of integrating and maintaining multiple tools. Stop spending time on tedious manual work or fixing the marketing team’s shortcuts, while keeping full control over your code and performance. Built to integrate seamlessly with modern frameworks like Next.js and React, Croct delivers ultra-low latency and robust customization without adding complexity. Empower your growth team to build dynamic, data-driven experiences while ensuring top-tier performance and flexibility.
    Starting Price: $50/month
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