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About

Attio is an AI-native CRM platform built for modern go-to-market teams that want flexibility, speed, and scale. It allows businesses to design powerful workflows, automate complex processes, and deploy AI to handle tasks like prospecting and lead routing. Attio’s adaptive data model molds itself to how a company actually operates rather than forcing rigid CRM structures. The platform connects any type of data, including product, billing, and communication data, to create a real-time single source of truth. Built-in reporting tools enable teams to generate detailed, customizable insights in seconds. Attio syncs instantly with email and calendar systems, eliminating long setup times. Designed for performance and security, it supports millions of records with enterprise-grade reliability.

About

Demodesk is the #1 customer meeting platform for sales and success teams. We empower customer-facing reps to become top performers – by guiding them in real-time, automating non-selling tasks and engaging customers on a whole new level. Demodesk automatically loads the perfect playbook into every customer meeting – guiding reps with the right slides or web apps to present, talk tracks and battle cards on the spot. Sales teams can automate non-selling tasks from scheduling, meeting preparation, CRM documentation to follow-up. Our breakthrough screen sharing technology makes meetings truly interactive and lets customers interact with the software during the meeting. AI-based insights help sales leaders understand what's happening in the call, understand what works and coach teams in a world where everyone works from anywhere. Demodesk seamlessly connects with your entire tech stack including G Suite, Microsoft Office, Salesforce, Hubspot, Pipedrive, Gong and many more.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Startups, scale-ups, and go-to-market teams seeking a flexible, AI-powered CRM to automate revenue operations and scale efficiently

Audience

Sales leaders, inside sales, sales operations, customer success, business development

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$0
Free (for small teams)
Plus $29 p/m (for growing teams)
Pro $59 p/m (for scaling businesses)
Enterprise $119 p/m (for large organizations)
Free Version Supported
Free Trial Supported

Pricing

$49/month/user
Billed annually
Discounts for teams available
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.3 / 5
features 5.0 / 5
design 4.7 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • What I like most is how much less rigid it feels than a traditional CRM. I can shape the data model around the way the business actually works instead of forcing everything into a predefined sales structure. The automatic enrichment and email/calendar sync are also huge. Attio builds out people and company records from existing interactions and keeps that context connected, which cuts down on a lot of manual CRM maintenance. The AI features make it much more interesting than a normal contact database. Research agents, AI-powered workflows, call summaries, customer signals, and Ask Attio make it easier to turn CRM data into actual decisions instead of just storing it.

Cons

  • The main downside is that the flexibility can take some setup. If your team does not think carefully about objects, attributes, workflows, and permissions, it would be easy to build something more complicated than you actually need.

Pros & Cons from Real Users

Pros

  • Demodesk is a pretty cool meeting tool. I'm having a much easier time ramping reps and helping them navigate tough calls with their software.
  • The virtual screen is super useful. It lets you give your customer control so they can interact with the product. Super easy to train someone.
  • So many great features. The Salesforce notes sync saves me tons of time, and the schedule automation replaces tools and helps us simplify our stack. Presentations are super easy to share. Highly recommend.

Cons

  • Takes a little bit of time to learn the product, but worth it.
  • Can't think of anything. Overall it's a really great product.
  • Nothing noteworthy to share. They have all the major integrations, but will be hopefully rolling out more soon for more niche teams.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Attio
Founded: 2019
United Kingdom
attio.com

Company Information

Demodesk
Founded: 2017
Germany
demodesk.com

Alternatives

Alternatives

Coevera

Coevera

Pipelinersales Corporation
HubSpot CRM

HubSpot CRM

HubSpot

Categories

AI CRM Supported
CRM Supported
Data Enrichment Supported
Financial CRM Supported
Presales Supported
Private Equity Supported
Sales Supported
Sales Tracking Supported

Categories

Demo Automation Supported
Inside Sales Supported
Meeting Supported
Presales Supported
Sales Acceleration Supported
Sales Coaching Supported
Sales Enablement Supported
Sales Engagement Supported
Sales Intelligence Supported
Screen Sharing Supported
Video Conferencing Supported
Web Conferencing Supported

CRM Features

Calendar/Reminder System Supported
Call Logging Not Supported
Document Storage Supported
Email Marketing Supported
Internal Chat Integration Supported
Lead Scoring Not Supported
Marketing Automation Integration Not Supported
Mobile Access Supported
Quotes / Proposals Not Supported
Segmentation Not Supported
Social Media Integration Not Supported
Task Management Supported
Territory Management Not Supported

Customer Communications Management Features

Batch Communications Supported
Chat / Messaging Not Supported
Content Management Not Supported
Email Distribution Supported
Interactive Content Not Supported
Multi-Channel Communications Not Supported
On-Demand Communications Not Supported
Personalization Supported
Print Management Not Supported
Template Management Supported
Video Content Not Supported

Financial CRM Features

Account Alerts Not Supported
Asset Management Not Supported
Expense Tracking Not Supported
Household Tracking Not Supported
Influence Tracking Not Supported
Lead Management Supported
Marketing Management Supported
Relationship Tracking Supported
Team Assignments Supported
Territory Management Not Supported

Sales Tracking Features

Activity Dashboard Supported
Alerts / Notifications Supported
Appointment Scheduling Supported
Call Logging Not Supported
Comments / Notes Supported
Custom Reports Supported
Document Management Supported
Email Templates Supported
Interaction Tracking Supported
Lead Management Supported
Lead Scoring Not Supported
Pipeline Management Supported
Reporting / Analytics Supported
Task Management Supported

Inside Sales Features

Auto-Dialing Supported
Call List Management Not Supported
Call Recording Supported
Campaign Management Not Supported
Dashboard Not Supported
Data Management Not Supported
Lead Capture Not Supported
Lead Distribution Not Supported
Lead Scoring Not Supported
Performance Management Not Supported

Meeting Features

Action Item Tracking Not Supported
Agenda Management Supported
Attendee Management Supported
Board Meetings Supported
Committee Meetings Not Supported
Internal Meetings Supported
Invitation Management Supported
Legislative Meetings Not Supported
Materials Management Not Supported
Meeting Feedback Not Supported
Meeting Preparation Tools Supported
Meeting Room Booking Supported
Minutes Management Supported
Post-Meeting Tools Supported
Scheduling Supported
Travel Management Not Supported
Voting Management Not Supported

Sales Acceleration Features

Campaign Management Not Supported
CPQ Not Supported
Dialer Supported
Email Sequencing Not Supported
Email Templates Not Supported
Email Tracking Not Supported
List Building Not Supported
Meeting Scheduler Supported
Predictive Analytics Not Supported
Reporting Supported
Sales Gamification Not Supported
Sales Intelligence Supported
Sales Workflow Management Not Supported

Sales Coaching Features

Assessments Not Supported
Audio / Video Conferencing Supported
Built-In Course Authoring Not Supported
Call Recording Supported
Gamification Not Supported
Goal Setting / Tracking Not Supported
Learning Plans Not Supported
Onboarding Not Supported
Performance Metrics Not Supported

Sales Enablement Features

Collaboration Supported
Contact Management Not Supported
Content Management Supported
Document Management Not Supported
Goals / Quota Management Not Supported
Lead Management Not Supported
Meeting Management Supported
Performance Management Not Supported
Presentation Management Supported
Proposal Management Not Supported
Territory Management Not Supported
Training Management Not Supported

Sales Engagement Features

Call Scripts / Call Steps Not Supported
CRM Integration Supported
Email Sequences Not Supported
Email Tracking / Automation Not Supported
Lead Management Not Supported
Reporting / Analytics Supported
Sales / Voice Dialer Not Supported
Sales Automation Supported
Search Not Supported
Task Management Not Supported
Templates Not Supported
Workflow Management Not Supported

Sales Force Automation Features

Call Management Supported
Campaign Management Not Supported
Channel Management Not Supported
Commission Management Not Supported
Contact Management Not Supported
Contract Management Not Supported
Customer Database Not Supported
Email Marketing Not Supported
Field Sales Management Not Supported
Lead Management Not Supported
Opportunity Management Not Supported
Performance Metrics Not Supported
Proposal Generation Not Supported
Referral Tracking Not Supported
Sales Forecasting Not Supported
Territory Management Not Supported

Sales Intelligence Features

CRM Integration Supported
Data Cleaning Not Supported
Data Enrichment Not Supported
Data Import/Export Not Supported
Data Mining Not Supported
Data Verification Not Supported
Email Integration Not Supported
Lead Scoring Not Supported
List Building Not Supported
Performance Management Not Supported
Pipeline Management Not Supported
Predictive Modeling/Analytics Not Supported
Prospecting Tools Not Supported
Reporting/Analytics Supported
Sales Forecasting Not Supported

Screen Sharing Features

Annotations / Drawing Tools Not Supported
Desktop / Browser Sharing Supported
Mobile Screen Sharing Supported
Presenter Control Management Not Supported
Remote Control Supported
Screen Capture Not Supported
Screen Mirroring Not Supported
Screen Recording Supported

Video Conferencing Features

Electronic Hand Raising Not Supported
Mobile Access Supported
On-Demand Webcasting Not Supported
Presentation Streaming Supported
Presentation Tools Supported
Private Chat Supported
Real-Time Chat Supported
Record & Playback Ability Supported
Screen Sharing Supported
Two-Way Audio & Video Supported
Video Conferencing Supported
Whiteboard Not Supported

Web Conferencing Features

Electronic Hand Raising Not Supported
Mobile Access Supported
On-Demand Webcasting Supported
Presentation Streaming Supported
Presentation Tools Supported
Private Chat Not Supported
Real-Time Chat Not Supported
Record & Playback Ability Supported
Screen Sharing Supported
Two-Way Audio & Video Supported
Video Conferencing Supported
Whiteboard Not Supported

Integrations

Aircall Supported
Gmail Supported
Microsoft Outlook Supported
Motileo Supported
Zapier Supported
Amie Supported
Apigene Supported
Asana Supported
Cobl Supported
Crono Supported
Fibbler Supported
FirstQuadrant Supported
Gong Not Supported
Odella Supported
Ploy Supported
Solvimon Supported
Tadata Supported
Tapni Supported
Wufoo Supported
mrmr Supported

Integrations

Aircall Supported
Gmail Supported
Microsoft Outlook Supported
Motileo Supported
Zapier Supported
Amie Not Supported
Apigene Not Supported
Asana Not Supported
Cobl Not Supported
Crono Not Supported
Fibbler Not Supported
FirstQuadrant Not Supported
Gong Supported
Odella Not Supported
Ploy Not Supported
Solvimon Not Supported
Tadata Not Supported
Tapni Not Supported
Wufoo Not Supported
mrmr Not Supported
Claim Attio and update features and information
Claim Attio and update features and information
Claim Demodesk and update features and information
Claim Demodesk and update features and information