Policy Center Privacy Notice – Recruitment
Last Update May 4, 2026
Red Bull North America, Inc., Red Bull Media House North America, Inc., Red Bull Distribution Company, Inc., Red Bull Consumer Products North America, Inc., Red Bull Records, Inc., RBNY Academy, Inc., Red Bull Arena, Inc., Red Bull New York, Inc. and any of their US-affiliates (collectively, “Red Bull”, “we”, “us”, “our”) are committed to protecting the privacy and security of your personal information. This employee, contractor and applicant privacy policy (“Privacy Notice”) describes how we collect and use personal information about you during and after your employment or employment-seeking engagements or interactions with us (collectively, your “employment”) or temporary assignments. It applies to all current and former employees (collectively “employees”), as well as workers and contractors (collectively “contractors”) and current and former job seekers and/or applicants (collectively “applicants”).
This Privacy Notice does not form part of any contract of employment or other contract to provide services.
It is important that you read and retain this Privacy Notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information and what your rights may be. For information about how we protect the privacy and security of such information, please refer to our website privacy policy: https://policies.redbull.com/r/RedBull.com_US/privacy/en_US. Read our full Privacy Notice with details about your rights below. Here is an overview of how your information is collected and used: Overview of Our Privacy Practices Below is an overview of the categories of Personal Information we have collected in the past 12 months, along with related information. If you are a California resident, you have certain rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”). For information about how to exercise your rights, see the Special Information for California Residents section of this Privacy Notice.
Personal Information We May Collect (As Applicable) How We May Use Your Personal Information
(Our Business Purpose As Applicable – One or More May Apply)
With Whom Do We Disclose Your Information
Personal Identifiers
  • To process your application (if applicable)
  • To make decisions related to your employment or temporary assignment as applicable
  • To administer payments and benefits
  • Recruitment vendors
  • Government agencies
  • Payroll services providers
  • Professional services consultants
  • Employee benefits providers
  • Third parties related to your employment or temporary assignment
Demographic Information
  • To comply with our legal obligations
  • For tax and benefits administration purposes
  • To improve our recruitment and hiring process, including performing analysis of our applicant pool
  • Government agencies
  • Professional services consultants
Internet Activity Information
  • To detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity
  • To improve our websites and services
  • To perform research and business analytics, and identifying usage trends
  • To manage company equipment and systems
  • To monitor compliance with our IT policies; ensuring network and information security
  • Analytics services
  • Security vendors
  • IT vendors
Professional or Employment Related Information
  • To make decisions related to your employment or temporary assignment
  • For career development
Professional services consultants
Commercial Information
  • To administer payroll and/or for tax purposes
  • Payroll services providers
  • Auditing and accounting firms
Education Information
  • To make decisions related to your employment or temporary assignment
Professional services consultants
Audio, Visual Information
  • To provide identity verification for building and security access
  • To provide customer services
  • Security vendors
  • IT vendors
Profile Information
  • To provide opportunities for career development
Professional services consultants
Sensitive Personal Information
  • To administer payroll and benefits
  • To comply with our legal obligations
  • To track our diversity efforts
  • To verify your employment eligibility
  • To provide travel arrangements
  • To prevent fraud and abuse and to secure our systems, data, resources, and facilities from unauthorized access or exploitation
  • To monitor compliance with our IT policies; ensuring network and information security
  • To provide workplace accommodations
  • To provide security and comply with health and safety obligations
  • Professional services consultants
  • Auditing and accounting firms
  • Third parties related to your employment or temporary assignment (if applicable)
We retain each category of Personal Information for the duration of our relationship with you and thereafter based on the statute of limitations for possible claims and as otherwise needed for use in potential or ongoing litigation.
We do not currently sell or share your Personal Information.
Personal Information We Collect About You “Personal Information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual. We may collect and use de-identified data, which is individual level information with all identifying information removed (“de-identified data”). We will not attempt to re-identify Personal Information once it has been de-identified. We may use de-identified data for any lawful purpose.
We collect Personal Information through the application and recruitment process, directly from candidates, and from employment agencies, screening services and/or other background-check providers, and in the course of job-related activities or temporary assignments throughout the period you work for us. If applicable, we may collect additional information from third parties including former employers, credit reference agencies or other sources that supply employment verification services. This can be in the form of information you provide directly to us or information which we collect automatically about you, such as monitoring computer access and usage.
We may collect, store and use the following categories of Personal Information (as applicable) about you:
  • Personal identifiers, such as name, title, addresses, telephone numbers and email addresses, driver’s license number, passport number, nationality/visa status or related information to verify your employment eligibility and to provide travel arrangements for you, social security number for tax purposes.
  • Demographic information, including your age, gender and country of residence to verify your identity. We also collect your marital status and dependents for tax and benefits administration purposes. We also collect and maintain information about your race, ethnicity, disability, veteran’s status or sexual orientation, if you choose to provide your Personal Information to support our efforts to attract and maintain a diverse workforce, including reporting required by federal law.
  • Commercial information, such as bank account details, tax status information and payroll record, however, your purchase and use of Red Bull services other than in your capacity as an employee or contractor is outside the scope of this Privacy Notice.
  • Internet or other electronic network activity information, such as your use of Red Bull computers, phones, tablets and networks, including your use of the internet and your email communications using company computers or systems.
  • Audio, electronic, visual, information, such as photographs of you for identity verification, and we may record you on building security cameras. Your telephone calls may be monitored or recorded when accessing company resources, such as IT services, and your use of company computer systems may be electronically recorded or otherwise monitored. In addition, your calls may be monitored or recorded if you are interacting with a customer or member of the public in a customer service capacity.
  • Professional or employment-related information, such as professional and employment-related background information through the recruitment process (including copies of right to work documentation, references and other information included in a CV or cover letter or as part of your application to work or for temporary assignment at Red Bull) and your salary, annual leave, retirement, work performance, disciplinary actions and/or grievance information. We also may collect information regarding job titles, salary history, work history, working hours, holidays, absences, training records and professional memberships. For purposes of administering employee benefits, if applicable, we collect health information, your marital status and dependent information.
  • Education information, such as your employment records including information you provided during the employment process or placement on temporary assignment about the educational institutions you have attended or your level of education. We also collect and maintain information about any professional licenses you hold, certifications you received or additional education or training you have undertaken.
  • Inferences drawn to create a profile, such as an assessment of your interests, strengths, capabilities, potential, preferences and/or other characteristics. Participation in such assessments is voluntary, and the outcomes of the assessments will be used only to assist you in your career development.
  • Sensitive Personal Information, includes:
    • Employment eligibility information, including social security number, driver’s license number, passport number, nationality/visa status or related information to verify your employment eligibility and to provide travel arrangements.
    • Diverse workforce efforts information, including race, ethnicity, disability, veteran’s status or sexual orientation. Participation in such efforts is voluntary, and the outcomes of the efforts will be used for internal development at Red Bull.
    • Health information, including biological testing and screening for controlled substances and if applicable, information such as medical condition, disability status and other health issues required for work environment or working practices accommodations if applicable. We may also collect information about your medical conditions (including health and sickness records) when you provide this information to us. This includes details of any absences (other than holidays or personal days) from work, including time on statutory parental leave and sick leave; information related to biological screenings or testing for controlled substances; records related to administering and maintaining your healthcare and other benefits; and information about a condition needed for pensions and permanent health insurance purposes when you leave employment and the reason for leaving is related to your health.
    • Biometric information, such as fingerprint identification, for timekeeping and access to our spaces and systems. We use this information to ensure compliance with company policies and to maintain the security of our systems and spaces.
    • Geolocation data, such as if, for example, you are operating a company-issued device, such as a company-issued mobile phone or vehicle, as part of the fulfillment of your employment duties.
How We Use Personal Information About You We will only use your Personal Information as permitted by law. Situations in which we may use your Personal Information (as applicable) include:
  • Decisions related to your employment or temporary assignment, including making decisions about your recruitment; determining whether to offer you a position and on what terms, job duties, salary and compensation, including to track our diversity efforts; verifying your employment eligibility and to provide travel arrangements for you; and reviewing your performance, evaluating your development as an employee; setting your job duties and assessing our staffing needs; assessing your qualifications for other roles within the company or promotion; determining salary and compensation; preparing for disciplinary procedures, including termination; dealing with legal disputes involving you or other employees; tracking our diversity efforts; and ascertaining your fitness for work.
  • Business Purposes, including conducting data analytics studies to review and better understand employee or contractor retention and attrition rates; and ascertaining and fulfilling education, training and development requirements.
  • Administering payments and benefits, including making tax and other required deductions and making decisions about salary and compensation.
  • Security measures and complying with health and safety obligations, including ensuring the physical safety of our facilities, resources, employees, contractors, applicants and other people from threats; preventing fraud and securing our systems, data, resources and facilities from unauthorized access or exploitation; monitoring compliance with our IT policies; ensuring network and information security, including preventing unauthorized access to our computer and electronic communications systems and preventing malicious software distribution; and investigating theft and other illegal activities.
  • Compliance with legal obligations, including verifying that you are legally permitted to work in the United States.
We may use any and/or all of the information collected as applicable for any of the purposes described in this Privacy Notice unless limitations are listed. We do not use or disclose Sensitive Personal Information for any reason other than the purposes described here as well as any other purposes permitted by law or with your permission. We currently do not sell or share Sensitive Personal Information. Disclosure of Your Personal Information We may disclose the Personal Information that we collect, or you provide, with the following categories of third parties for our business purposes (as described above):
  • Recruitment vendors that assist with the application process, including assessing candidate qualifications and providing the platform through which candidates submit their candidacy.
  • Government agencies to comply with mandatory reporting.
  • Employee benefits providers that provide employee benefits such as health, dental and vision insurance, as well as other wellness programs.
  • External parties when required by law or to protect Red Bull or other persons, as described in this Privacy Notice.
  • Our affiliates, subsidiaries, and other Red Bull companies.
  • Service providers, which are companies we use to support our business and who are bound by law and contractual obligations to keep your Personal Information confidential. Service providers may use information we share with them only for the purposes for which we disclose it to them. The categories of service providers that we may share Personal Information with (as applicable) and the services they provide are:
    • Payroll service providers that assist us in calculating and disbursing your wages and other compensation.
    • Auditing and accounting firms, such as firms that assist us in the creation of our financial records.
    • Professional services consultants, such as firms that perform analytics, assist with improving our business, provide legal services or supply project-based resources and assistance.
    • Temporary staffing agencies that provide contingent workers for temporary assignment at Red Bull.
    • Analytics services, including entities that analyze traffic to and on our website and assist with identifying and communicating with potential customers.
    • Security vendors, such as entities that assist with security incident verification and response, service notifications and fraud prevention.
    • IT vendors, such as entities that assist with website design, hosting and maintenance; data and software storage; and network operation.
  • Third parties related to your employment or temporary assignment, such as hotels, airlines and ridesharing services to provide travel arrangements, who may use it according to their own privacy policies.
  • To other external parties when required by law or to protect Red Bull or other persons, as described in this Privacy Notice.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Red Bull’s assets or capital stock, in which Personal Information held by Red Bull about our employees or contractors is among the assets transferred. If this happens, the recipient of the Personal Information will continue to honor the promises made in this Privacy Notice, or else provide you notice of any changes.
We do not sell your Personal Information to any third parties. However, we may disclose aggregated or de-identified information without restriction. Sources of Your Personal Information We collect Personal Information about employees, contractors and applicants through the application and recruitment process, directly from candidates, and from employment agencies, screening services and/or other background-check providers. We may collect additional information from third parties including former employers, credit reference agencies or other sources that supply employment verification services. We may collect additional Personal Information in the course of job-related activities throughout the period you work for us or are on temporary assignment, as applicable. This can be in the form of information you provide directly to us or information which we collect automatically about you, such as monitoring computer access and usage. Retention of Your Personal Information We will keep your Personal Information for as long as is needed to carry out the purposes we’ve described or as otherwise required by law. The criteria used to determine the applicable retention period for your Personal Information includes the length of time we have an ongoing relationship with you as an employee or contractor and whether there is a legal obligation to which we are subject that requires us to retain your Personal Information. Generally, this means we will keep your Personal Information until the end of your employment or temporary assignment with us, plus a reasonable period of time after that where necessary to respond to any enquiries, deal with legal, tax, accounting or administrative matters or to provide you with ongoing pensions or other benefits. Where we have no continuing purpose to process your Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible. Data Security We have implemented reasonable measures designed to secure your Personal Information that is under our control from accidental loss and from unauthorized access, use, alteration and disclosure. We offer no guarantees or warranties related to such protection and are not responsible for any such unauthorized activity. We will notify you in compliance with applicable law regarding any data breach. The safety and security of your information also depends on you. You are responsible for following all Red Bull security policies. Changes to this Privacy Notice We reserve the right to update this Privacy Notice at any time. If we make material changes to this policy that will affect you, we will provide you with (or, with respect to, applicants, post) an updated copy of this Privacy Notice as soon as reasonably practical. Contact Us If you have any questions about this Privacy Notice, please contact us at https://contact.redbull.com/hc/en-us/requests/new?ticket_form_id=29144808308626. Special Information for California Residents California law may provide California residents, referred to in the law as “consumers,” with rights to receive certain disclosures regarding the collection, use and sharing of Personal Information, as well as rights to know, access, correct, delete, opt out of sale or sharing of Personal Information, limit use of sensitive personal information and non-discrimination. To the extent that we collect Personal Information that is subject to California law, that information, our practices and your rights are described below. Certain Personal Information we collect may be exempt from California law because it is considered public information (because it is made available by a government entity) or covered by a federal privacy law, such as the Gramm–Leach–Bliley Act, the Health Insurance Portability and Accountability Act or the Fair Credit Reporting Act. Right to Know Categories of Personal Information Collected, Sold, Disclosed or Shared and the Purpose for Collection You have the right to receive information regarding the categories of Personal Information we collect, sell, disclose or otherwise share. You also have the right to receive information regarding the sources of Personal Information we collect, the purposes for which we collected it and the third parties and service providers with whom we shared it. That information is provided in the Overview of Our Privacy Practice of this Privacy Notice. Right to Access Personal Information You have the right to request access to specific pieces of Personal Information (as may be applicable) collected about you. To protect the Personal Information collected by us, we are required to verify your identity before we can act on your request and maintain a record of your request. Right to Request Deletion of Personal Information You have the right to request in certain circumstances that we delete any Personal Information that we, or third parties on our behalf, have collected directly from you. To protect the Personal Information collected by us, we are required to verify your identity before we can act on your request and maintain a record of your request. Right to Correct Personal Information You have the right to request in certain circumstances that we correct any inaccurate Personal Information that we have collected directly from you. To protect the Personal Information collected by us, we are required to verify your identity before we can act on your request. and maintain a record of your request. Right to Opt Out of Targeted Advertising or Sale or Sharing of Personal Information You have the right to opt out of any sale of Personal Information (as that term is defined by California law) or any sharing of Personal Information for the purpose of cross contextual advertising. However, as we describe in this Privacy Notice, we currently do not sell or share your Personal Information. Please note the right to opt out does not apply to our disclosure of Personal Information to service providers, who are parties we engage to perform a function on our behalf and are legally and contractually obligated to use the Personal Information only for that function. Right to Limit Use or Disclosure of Sensitive Personal Information To the extent that Red Bull has collected your Sensitive Personal Information, you have the right to request that we limit its use to specific purposes, in certain situations. However, as we describe in this Privacy Notice, we do not use or disclose Sensitive Personal Information for any reason other than the purposes described here as well as any other purposes permitted by law or with your permission. Right to Non-Discrimination We will not discriminate against you if you decide to exercise your rights under the CCPA. Please note that certain rights are subject to applicable exceptions under the CCPA. For any of your California privacy rights mentioned above, there may be legal reasons why we cannot fully comply with your request or may only partially comply. If this is the case, we will provide an explanation in our response. If you would like more information about your employment or temporary assignment history with Red Bull, contact the Talent Department directly. Notice of Financial Incentives We may run promotions from time to time whereby we incentivize an employee, contractor or applicant to share certain pieces of Personal Information with us; for example, we may offer a one-time discount for employees who purchase merchandise at a participating Red Bull store. Participation in any of these incentives is voluntary, and you may opt out of the data sharing at any time. Authorized Agent You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so, and we will need to verify your identity directly. Appeal You have the right to appeal decisions concerning your ability to exercise your rights above. Please contact us at https://contact.redbull.com/hc/en-us/requests/new?ticket_form_id=29144808308626 or +1 (855) 997-1970 to request a second review concerning decisions on your request. How to Submit a Request You may submit a request to exercise your rights as follows:
* By contacting us at https://contact.redbull.com/hc/en-us/requests/new?ticket_form_id=29144808308626, or
* By calling us at +1 (855) 997-1970.
We will verify your identity based on the information we have on file. In the event that you are requesting access to sensitive categories of Personal Information, we may require an additional step to verify your identity, which may include providing us with your email address or a copy of a government-issued ID. We will only use the information collected during the verification process to verify your identity and will not retain the information longer than required for this purpose.