Right About Now - Legendary Business Advice

The Radcast Network
  • 4.1 (127)
  • Marketing
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The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.  Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites. Business the way it really works. Real people. Real wins. Real screw-ups. No MBA required. Just guts, hustle, and a sense of humor. Subscribe, listen, and get Right About Now. Because business isn’t broken—it’s just been boring & stale. Until now.

  1. 3d ago

    How to Build a Profitable Turo Rental Fleet with George Madden

    What if the most profitable car in your driveway is the cheapest one? George Madden, co-founder of Car Rental Coach, joins Ryan Alford to explain how older economy cars under $12,000 can rent for the same price as $30,000 cars. He shares how one $8,300 SUV brought in more than $15,000 in a year. George gives the honest numbers: about $1,000 a month in revenue per car, not the $3,000 people claim online. He also covers the commercial insurance most new hosts get wrong, why you should start with fewer than five cars, and how busy professionals can co-host their fleet and simply collect the check. Ryan also pulls out a lesson for any entrepreneur: document what you learn as you build, because your experience can become a business of its own. Topics Covered: Starting and scaling a Turo car rental business Choosing cars with the best return on investment Real revenue and profit numbers per car Commercial rental insurance and avoiding denied claims Theft, trackers and keeping cars rented Depreciation and tax benefits Co-hosting for hands-off investors Turning expertise into a coaching business POWER YOUR BUSINESS WITH HIGHLEVEL Turn more leads into customers with one platform for CRM, marketing automation, appointment booking, Voice AI and customer follow-up. Start your 30-day free trial using Ryan's link: https://www.gohighlevel.com/ryanalford Links & Resources: Car Rental Coach: https://www.carrentalcoach.com/ Car Rental Coach on YouTube: https://www.youtube.com/@carrentalcoach Car Rental Coach on Instagram: https://www.instagram.com/carrentalcoach/ George on LinkedIn: https://www.linkedin.com/in/george-madden-b824142a3/ Connect with Ryan Alford: Website: https://www.ryanisright.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/ YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    How to Build a Profitable Turo Rental Fleet with George Madden

  2. 6d ago

    Generation AI: Why Coding, College Degrees and Slow CEOs Are on the Clock with Matt Britton

    Is your job a "star" role or an "extra" role? Matt Britton, founder and CEO of Suzy and author of Generation AI, tells Ryan Alford that AI will multiply the impact of creative problem solvers. Meanwhile, anyone who shows up waiting to be told what to do is at risk. Matt explains why Gen Alpha, the first generation raised with AI, will bring the biggest change to business and culture since the internet. He covers why the knowledge economy is collapsing, why he'd put coding and advanced math on the chopping block, and how parents can build creativity into their kids early. Matt also breaks down the three levels of AI, from prompts to automations to fully autonomous agents that can book your family vacation. He finishes with a warning for leaders: companies that don't reorganize for speed now will be the next Circuit City. POWER YOUR BUSINESS WITH HIGHLEVEL Turn more leads into customers with one platform for CRM, marketing automation, appointment booking, Voice AI and customer follow-up. Start your 30-day free trial using Ryan's link: https://www.gohighlevel.com/ryanalford Topics Covered: Gen Alpha and the AI-native generation Why AI is replacing "extras" and 10x-ing "stars" The future of college, trade skills and the knowledge economy Should kids still learn coding and math? Why prompt engineering is already dead The 3 levels of AI: prompts, automations and agents Robotics, AI wearables and life after the smartphone Voice cloning, AI avatars and the "real human" backlash Speed, organizational design and why many CEOs won't change Links & Resources: Generation AI by Matt Britton: https://www.amazon.com/Generation-AI-Alpha-Change-Everything/dp/139430885X/ Matt Britton: https://www.mattbritton.com/ Suzy: https://www.suzy.com/ Matt on LinkedIn: https://www.linkedin.com/in/mattbbritton/ Matt on Instagram: https://www.instagram.com/mattbrittonnyc Connect with Ryan Alford: Website: https://www.ryanisright.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/ YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    Generation AI: Why Coding, College Degrees and Slow CEOs Are on the Clock with Matt Britton

  3. Sep 25

    The End of Traditional SEO: Jason Kocina on Getting Found in the Age of AI

    Marketing channels have changed dramatically since Jason Kocina began helping companies build websites in the 1990s, but he argues that the foundation of effective marketing remains the same. The Publicity.com partner and digital marketing president joins Ryan Alford to explain how businesses can protect their visibility as audiences move from traditional search engines to AI-generated answers. Ryan and Jason explore the evolving relationship between earned media, SEO, content marketing, paid advertising, social media, and sales automation. Jason explains why companies need documented messaging, a clearly defined audience, and consistent brand language before an agency or AI platform can market them effectively. They also discuss how skilled professionals use AI to work faster without sacrificing originality, strategy, or human judgment. This episode gives business owners a practical approach to choosing marketing channels, building authority, and remaining discoverable as search behavior continues to change. POWER YOUR BUSINESS WITH HIGHLEVEL HighLevel helps businesses manage leads, automate follow-up, book appointments, and use AI to keep opportunities moving. Start your 30-day free trial using Ryan’s link: https://www.gohighlevel.com/ryanalford TOPICS COVERED Jason Kocina’s experience in digital marketing The similarities between the internet revolution and AI Declining organic search traffic Referral traffic from ChatGPT, Gemini, and Grok AI visibility and the future of SEO Creating consistent company messaging Earned media and third-party credibility Public relations, paid media, and content marketing Selecting channels based on the target customer Marketing automation and sales follow-up Using AI to improve professional efficiency The marketing fundamentals that never change CONNECT WITH JASON KOCINA Publicity.com: https://www.publicity.com/ About Publicity.com: https://www.publicity.com/our-story/ Marketing Resources: https://www.publicity.com/publicity-resources/ The CEO’s Guide to Marketing: https://greenleafbookgroup.com/titles/the-ceos-guide-to-marketing LinkedIn: https://www.linkedin.com/company/media-relations-inc-/ CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/

    The End of Traditional SEO: Jason Kocina on Getting Found in the Age of AI

  4. Sep 22

    Turn Your Expertise Into Income: Mitch Matthews on Coaching, Speaking and the Authority Bridge

    Many successful professionals are already coaching people for free without realizing their experience could become a meaningful source of income. Mitch Matthews joins Ryan Alford to share the Authority Bridge, his framework for adding coaching, speaking, and consulting to an existing career without destroying the life you have already built. They discuss why a small, well-defined audience can outperform a massive following, what most coach-training programs leave out, and how value-based promotion creates trust and consistent content. Mitch also explains why imposter syndrome can signal growth, how human connection keeps coaches valuable in the age of AI, and why the best coaches help clients uncover answers they already possess. The conversation offers a practical way to define success, dream bigger, and turn your knowledge into greater income, impact, and freedom. SPONSOR HighLevel gives entrepreneurs one platform for lead management, marketing automation, appointment booking, and customer follow-up. Start your 30-day free trial using Ryan’s link: https://www.gohighlevel.com/ryanalford TOPICS COVERED The Authority Bridge business model Monetizing your professional knowledge and experience Starting a coaching business without leaving your career Building substantial income without a massive following Creating a clear audience, offer, and outcome The business education missing from coaching certifications Teaching from your journey instead of your destination Overcoming imposter syndrome and comparison Coaching, human connection, and artificial intelligence Asking questions that inspire action The Dream Think Do approach to personal growth Creating more income, impact, and career flexibility CONNECT WITH MITCH MATTHEWS Official Website: https://mitchmatthews.com/ Authority Bridge: https://mitchmatthews.com/authoritybridge/ DREAM THINK DO Podcast: https://podcasts.apple.com/us/podcast/dream-think-do-motivation-encouragement-strategy/id958773768 Instagram: https://www.instagram.com/mitch.matthews/ LinkedIn: https://www.linkedin.com/in/mitchmatthews/ CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/

    Turn Your Expertise Into Income: Mitch Matthews on Coaching, Speaking and the Authority Bridge

  5. Sep 18

    The AI Skills Gap: Why Entry-Level Jobs Are Disappearing with Ryan Lufkin

    Artificial intelligence is transforming the workforce faster than schools and employers can update how they prepare people for it. Ryan Lufkin, Vice President of Global Academic Strategy at Instructure, joins Ryan Alford to examine the widening gap between traditional education and the skills modern businesses actually need. They discuss whether college degrees still hold value, why lifelong learning has become essential, and how certificates and microcredentials can help professionals remain competitive. Ryan also explains why communication, creativity, judgment, collaboration, and subject-matter expertise become more valuable as AI takes over routine work. The conversation offers a practical look at AI literacy, employee training, the future of entry-level jobs, and what businesses must do to develop an adaptable workforce. POWER YOUR BUSINESS WITH HIGHLEVEL Save time, strengthen your follow-up, and manage more of your business from one AI-powered platform. Start your 30-day free trial using Ryan’s link: https://www.gohighlevel.com/ryanalford TOPICS COVERED The widening gap between education and employment AI’s effect on entry-level career opportunities Why workers feel unprepared for the modern workplace Degrees versus skills-based hiring Certificates, credentials, and continuing education The importance of AI literacy Why subject-matter expertise still matters Human skills that are difficult to automate The changing value of coding Employer responsibility for employee development The risks of failing to train existing employees Using AI to expand employee capabilities How Canvas supports modern education Preparing students for an AI-powered workforce CONNECT WITH RYAN LUFKIN Instructure: https://www.instructure.com/ Canvas: https://www.instructure.com/canvas Educast 3000: https://www.instructure.com/resources/podcast Apple Podcasts: https://podcasts.apple.com/us/podcast/educast-3000/id1751576704 Spotify: https://open.spotify.com/show/2QTGC57NLu4id9FhV8GWZu CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/ YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    The AI Skills Gap: Why Entry-Level Jobs Are Disappearing with Ryan Lufkin

  6. Sep 15

    This One Platform Could Replace Your Entire Business Tech Stack | Robin Alex

    Robin Alex, co-founder of GoHighLevel, joins Ryan Alford to explain how better systems can make businesses more productive, profitable, and prepared to scale. He shares how GoHighLevel brings CRM, marketing automation, lead management, customer communication, scheduling, and other essential tools into one platform. Robin and Ryan examine the hidden costs of disconnected technology, manual follow-up, and inefficient workflows. They also discuss how business owners can use automation and AI to respond to leads faster, provide a stronger customer experience, and give their teams more time to focus on revenue-producing work. This episode offers a practical look at how the right technology can simplify business operations without eliminating the human relationships that drive long-term growth. BUILD A MORE EFFICIENT BUSINESS WITH GOHIGHLEVEL Replace disconnected tools, automate time-consuming tasks, and manage your marketing, sales, and customer relationships from one platform. EXPLORE GOHIGHLEVEL WITH RYAN: https://gohighlevel.com/ryanalford Topics Covered How GoHighLevel simplifies business operations Replacing disconnected tools with one central platform Improving lead management and response times Automating repetitive marketing and sales tasks Creating more consistent customer communication Increasing team efficiency and productivity Using AI without losing the human element Building scalable systems for sustainable growth Connect With Robin Alex and Ryan Alford Get started with GoHighLevel: https://gohighlevel.com/ryanalford Robin Alex on LinkedIn: https://www.linkedin.com/in/robinalex GoHighLevel: https://www.gohighlevel.com/ Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Ryan on Instagram: https://www.instagram.com/ryanalford/

    This One Platform Could Replace Your Entire Business Tech Stack | Robin Alex

  7. Sep 11

    Building Wealth With Other People’s Money: Justin Brennan on Multifamily Real Estate

    Real estate investor Justin Brennan grew up around construction and watched his father’s business collapse during the 2008 financial crisis. He joins Ryan Alford on Right About Now to explain how that experience led him toward recurring-income assets, apartment investing, and a collaborative approach to raising capital. Ryan and Justin discuss real estate syndication, cash flow, bonus depreciation, and the two forms of value an investor can bring to a deal: check equity or sweat equity. Justin explains how someone with limited capital can become valuable by finding, analyzing, structuring, and managing promising multifamily properties. Beyond the financial strategies, they examine money as a tool for freedom, philanthropy, generational wealth, and greater control over your time. This conversation is educational and should not replace personalized financial, legal, or tax advice. THIS EPISODE IS BROUGHT TO YOU BY GOHIGHLEVEL GoHighLevel helps businesses and agencies manage leads, automate follow-up, book appointments, and keep customer conversations moving from one platform. Explore GoHighLevel with Ryan Alford: gohighlevel.com/ryanalford TOPICS COVERED Justin Brennan’s third-generation real estate background Lessons from his family’s bankruptcy in 2008 Purchasing his first rental with partner capital Building recurring income through multifamily real estate Moving from owning a job to owning investments Raising capital through real estate syndication Other people’s money and strategic partnerships Bringing sweat equity when you lack capital Finding, underwriting, and managing apartment deals Potential tax advantages of real estate ownership The limits of passive-income promises Philanthropy, freedom, and generational wealth CONNECT WITH JUSTIN BRENNAN Justin Brennan: https://www.justincbrennan.com/ Brennan Pohle Group: https://www.brennanpohle.com/ Multifamily Schooled: https://www.multifamilyschooled.com/ Free Multifamily Playbook: https://www.multifamilyschooled.com/free-guide Instagram: https://www.instagram.com/officialjustinbrennan/ YouTube: https://www.youtube.com/@JustinBrennan LinkedIn: https://www.linkedin.com/in/justinbrennan CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    Building Wealth With Other People’s Money: Justin Brennan on Multifamily Real Estate

  8. Sep 8

    Are You Marketing Jobs or Just Posting Them? The Critical Difference

    The workforce shortage is not only a labor problem. According to Nicole Feenstra, it is also a storytelling and marketing problem created by companies that fail to make their opportunities meaningful. The DNA Agency founder joins Ryan Alford on Right About Now to discuss employer branding, workforce development, skilled trades, artificial intelligence, employee retention, and the changing expectations of younger workers. They explain why employers should communicate purpose, career growth, impact, and culture instead of relying on generic job descriptions. Nicole also shares how digital advertising, audience targeting, geofencing, customer journeys, and rapid campaign testing can help organizations reach the right candidates. This conversation gives business owners a practical framework for making their companies more attractive to the people they want to hire. THIS EPISODE IS BROUGHT TO YOU BY GOHIGHLEVEL GoHighLevel helps businesses and agencies manage leads, automate follow-up, book appointments, and keep customer conversations moving from one platform. Explore GoHighLevel with Ryan Alford: https://www.gohighlevel.com/?fp_ref=ryanalford TOPICS COVERED Employer branding and recruitment marketing Why job descriptions have become “word salad” Communicating the value of work Marketing jobs as opportunities The construction and skilled-trades shortage How AI could reshape the workforce Careers that still require human skills Attracting candidates through storytelling Employee retention, training, and advancement Purpose-driven work and younger generations Improving the online application funnel Geofencing workforce-development events Measuring recruitment campaigns Niche marketing and audience identification Testing messages before perfecting campaigns CONNECT WITH NICOLE FEENSTRA The DNA Agency: https://thednagency.com/ LinkedIn: https://www.linkedin.com/in/nicolefeenstra Instagram: https://www.instagram.com/thenicolefeenstra/ The DNA Agency on LinkedIn: https://www.linkedin.com/company/the-dna-agency CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/

    Are You Marketing Jobs or Just Posting Them? The Critical Difference
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4.1
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About

The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.  Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites. Business the way it really works. Real people. Real wins. Real screw-ups. No MBA required. Just guts, hustle, and a sense of humor. Subscribe, listen, and get Right About Now. Because business isn’t broken—it’s just been boring & stale. Until now.

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