Site Kit by Google – Analytics, Search Console, AdSense, Speed

Beschreibung

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringt die besten Google-Dienste zu WordPress

Site Kit enthält leistungsstarke Funktionen, die die Verwendung dieser Google-Produkte nahtlos und flexibel machen:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Offizielle Statistiken verschiedener Google-Werkzeuge, alle in einem Dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Einfach zu verwaltende, granulare Berechtigungen für WordPress und verschiedene Google-Produkte

Unterstützte Google-Tools

Site Kit zeigt wichtige Metriken und Erkenntnisse aus verschiedenen Google-Produkten:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
  • Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account.
  • Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts.
  • Ads: Get customers and sell more with targeted traffic from Google Ads.

Screenshots

Installation

Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data. However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Installation innerhalb von WordPress

  1. Gehe zu Plugins > Plugin hinzufügen.
  2. Suche nach Site Kit by Google.
  3. Installiere und aktiviere das Site Kit by Google Plugin
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Manuelle Installation

  1. Lade den Ordner google-site-kit in dein Verzeichnis /wp-content/plugins/ hoch.
  2. Rufe Plugins auf.
  3. Aktiviere das Site Kit by Google Plugin
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Nach der Aktivierung

  1. Öffne den neuen Site Kit Menüpunkt.
  2. Folge den Schritten im Installationsprozess.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.

FAQ

Für weitere Informationen, besuche die offizielle Site Kit Website.

Ist Site Kit kostenlos?

Das Site Kit Plugin ist kostenlos und open source und wird es auch bleiben. Individuelle Google-Produkte integriert in Site Kit unterliegen deren individuellen Richtlinien und Gebühren.

Was sind die Mindestanforderungen für Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

  • WordPress-Version 5.2 oder höher
  • PHP-Version 7.4 oder höher
  • Moderner Browser – Internet Explorer wird nicht unterstützt
  • Ist öffentlich zugänglich – es ist nicht im Wartungsmodus, nur über ein Passwort zugänglich oder anderweitig gesperrt
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

Wenn du diese Meldung nach ein paar Tagen immer noch siehst, kannst du dich gerne im Supportforum mit uns in Verbindung setzen.

Warum werden auf meiner Website keine Anzeigen geschaltet, nachdem ich AdSense verbunden habe?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Ist Site Kit DSGVO-konform?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

Standardmäßig anonymisiert Site Kit die IP-Adressen bei der Aktivierung des Google-Analytics-Moduls. Diese Einstellung kann unter Site Kit > Einstellungen > Analytics > IP-Adressen anonymisieren deaktiviert werden.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Wo kann ich zusätzliche Unterstützung erhalten?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.

Rezensionen

4. August 2026 1 Antwort
Having Analytics, Search Console, and AdSense data in one admin screen saves me from jumping between tabs constantly. Setup was straightforward with the guided connection flow.
30. Juni 2026 1 Antwort
What better way to understand something than reading the manual or seeing posts from the developers and people writingthe manual! This should make things a lot easier.
1. Juni 2026 1 Antwort
makes tracking so easy. i can check analytics n search console right from wp dashboard. rly convenient tbh, load time is a bit slow sometimes but overall pretty good.
30. Mai 2026 1 Antwort
Absolute Kaka This plugin caused endless problems with my websitb and our site was bombarded with adds that bad we could hardly see our website. Turned the plugin off and problems went away.
27. Mai 2026
We manage 75+ WordPress sites for clients and have Site Kit installed on most of them. The plugin’s core value — consolidating tracking code insertion for Analytics, Search Console, Tag Manager, Ads, and PageSpeed Insights into a single managed plugin — is genuinely useful. We rely on it to keep clients‘ Google service integrations consistent and centrally managed. That part deserves credit. However, since 2025 the plugin has become increasingly problematic on shared hosting and resource-isolated environments (cPanel/CloudLinux reseller accounts in our case). The Site Kit dashboard widget fires 6+ parallel Google API requests on cold-cache admin loads, with each GA4 Data API call now taking 10-15 seconds (vs sub-second on the old Universal Analytics API). When these requests fire concurrently with other admin widgets (WooCommerce, Yoast, Wordfence), they exhaust CPU, memory, and I/O limits on standard shared hosting accounts, producing 503 errors and 20-40 second dashboard load times. This isn’t a bug — it’s an architectural consequence of how the widget loads data — but it’s also not mentioned anywhere in the plugin’s documented requirements. The current minimum requirements list WordPress version, PHP version, browser support, and REST API availability, but nothing about hosting resources, concurrent connections, or worker capacity. For an agency deploying Site Kit at scale, this gap led to weeks of diagnostic work across multiple sites before identifying the plugin’s resource burst pattern as the cause. Two specific requests: Add a setting to disable the dashboard widget. A toggle in Admin Settings (similar to the existing „Display relevant page stats in the Admin bar“ option) would let administrators disable the Summary widget across all users at once. Currently the only options are unchecking it per-user via Screen Options (doesn’t propagate to other admins) or adding custom code to remove the meta box (fragile if the widget ID changes). Document the resource requirements honestly. The plugin should mention that the dashboard widget makes concurrent Google API calls on cold cache, that these calls can take 10+ seconds each, and that shared hosting environments may need to disable the widget or upgrade hosting resources to handle the burst. Workaround for other agencies hitting this: Until a first-class setting exists, this code (placed in a mu-plugin or child theme functions.php) removes the Site Kit dashboard widget for all users: /** * Disable Site Kit Dashboard Widget * * Site Kit’s dashboard widget makes 6+ Google API calls on cold-cache * dashboard loads. On resource-constrained hosting these can exhaust * account limits and cause 503 errors. The full Site Kit dashboard * remains accessible via the Site Kit menu item. */add_action(‚wp_dashboard_setup‘, function() { remove_meta_box(‚google_dashboard_widget‘, ‚dashboard‘, ’normal‘);}, 99); Note: the widget ID (google_dashboard_widget) is current as of Site Kit at time of writing, but could change in future releases. Detailed diagnostic data, network waterfalls, and the support thread tracking this is at: Wordpres Support Topics unable to add link here just search: Sudden high CPU and 503 errors on Site Kit dashboards across 80+ sites We’ll continue using Site Kit because the consolidated tracking management is genuinely valuable for agency workflows. Better documentation of these characteristics would have saved significant diagnostic time and would help other agencies set hosting expectations correctly when deploying Site Kit at scale.
25. Mai 2026 1 Antwort
tbh it saves sm time having analytics inside wp. u dont need extra tabs open. gave 4 stars cz setup was kinda annoying rn, but its running gud now. ty
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Mitwirkende und Entwickler

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Änderungsprotokoll

1.184.0

Erweitert

  • Update notice text for Site Goals. See #13153.
  • Add Site Goals Survey Triggers. See #13040.
  • Add the steps query parameter to the proxy’s setup URL to specify the number of progress indicator elements in the new setup flow. See #12953.
  • Prevent the Key Metrics widget area from appearing on the dashboard when Analytics is not connected in the new setup flow. See #12906.
  • Ask the site purpose question when continuing without Analytics from the Analytics setup screen. See #12819.
  • Improve PDF accessibility. Props Jaksenc. See #12702.
  • Add new selector anchored notification highlighting the PDF download button. See #12698.
  • Fix bug that could cause multiple modals from showing when Site Goals and the new setup flow are enabled on a new site. See #12652.
  • Add surveys to PDF Report generation. See #12649.
  • Implement the Key Metric PDF widget. See #12554.
  • Add „Monetization“ section to PDF Widgets. See #12551.
  • Implement PDF Widgets for „Monetization“ -> „Earning performance over time“. See #12550.
  • Add „Your visitor groups“ section to PDF Reports. See #12546.
  • Show an error notice on the dashboard when Audience Segmentation setup fails, with the option to retry or opt out. See #12381.
  • Update the setup error notification shown on the splash screen. See #12375.

Fixed

  • Fix Site Goals tour issues with section highlights. See #13146.
  • Fix bug in Email Reporting when Search Console requests fail. See #13085.
  • Fix bug that could cause Site Goals widgets to re-render on load. See #13058.
  • Fix the loading state issue for the Get breakdown button when custom dimensions already exist. See #12983.

Siehe Änderungsprotokoll für alle Versionen.