Companies aren’t built on business models alone. They start with a reason, a problem worth solving, and a belief that things can be done better. This week, we had the opportunity to share that story when we opened our doors 🚪 in Kassel as part of “Unternehmenskultur vor Ort”, hosted by IHK Kassel-Marburg and Werte-Netzwerk e.V., in collaboration with IT-Netzwerk Nordhessen e.V. and Science Park Kassel GmbH. Johannes and Manuel took our guests back to Yatta’s beginnings 🌱 from the cross-university Fujaba research project, led by Prof. Albert Zündorf among others, to the first steps as a company working with investors and customers, and to what Yatta has become since. Together, we discussed how vision and values shape our culture and guide our everyday work. Not as abstract statements on a wall, but as something you can see in how people work, how decisions are made, and what a company creates. That’s what we wanted to show our guests. Take a look and see how the day unfolded. 📸
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