Metabo hat dies direkt geteilt
Metabo has won the German Brand Award 2026 in the category “Excellence in Brand Strategy and Creation › Brand Design › Corporate Brand” presented by the German Design Council. “A strong brand identity is a real asset. It shows the values we stand for to help professionals get through their daily work. We are proud that over 100 years of German engineering contributes to making the difference in mastering their craft.” says Peter Vullinghs, President SBU Europe at KOKI Group. The award recognizes the strategy, the design system, and the discipline behind how a heritage German engineering brand modernizes its identity without letting go of what made it trusted in the first place: trust, quality, and reliability. Thank you to our marketing teams as well as our creative partners Strichpunkt Identity and bBox Type, who helped us bring this work to life, and to every colleague across the business whose work the brand is built on.