--- title: "Amplitude Explore Hub - Product and Analytics 101" description: "Learn about product development, analytics, data, experimentation, and more with Amplitude's Explore Hub. " canonical: "https://amplitude.com/explore" --- # Amplitude Explore Hub - Product and Analytics 101 Learn about product development, analytics, data, experimentation, and more with Amplitude's Explore Hub. Source: https://amplitude.com/explore --- # Amplitude Explore Hub ## Featured Articles ### [What Is Diagnostic Analytics? A Quick Guide](/explore/analytics/what-diagnostic-analytics) [Unlock the "why" behind data with diagnostic analytics. Discover its importance, techniques, and how tools like Amplitude Analytics help drive success.](/explore/analytics/what-diagnostic-analytics) [Read more](/explore/analytics/what-diagnostic-analytics) ### [What Is Data Taxonomy?](/explore/data/what-data-taxonomy) [A data taxonomy allows organizations to manage and classify information. Explore the benefits, examples, and alternatives to data taxonomies below.](/explore/data/what-data-taxonomy) [Read more](/explore/data/what-data-taxonomy) ### [What Are Feature Flags? Best Practice Guide](/explore/experiment/feature-flags-best-practices) [Explore everything to know about feature flags. Learn how they enhance software development, foster collaboration, and ensure a seamless user experience.](/explore/experiment/feature-flags-best-practices) [Read more](/explore/experiment/feature-flags-best-practices) ### [What Are Heatmaps? 101 Guide](/explore/analytics/heatmaps) [Learn what heatmaps are, how they work, best practices for analysis, and how they can help you optimize your site and app experiences for higher conversions.](/explore/analytics/heatmaps) [Read more](/explore/analytics/heatmaps) Browse by Topic: [Analytics](#analytics) [Data](#data) [Digital Marketing](#digital-marketing) [Experiment](#experiment) [Product](#product) [Metrics](#metrics) ## Analytics Discover the power of analytics through our in-depth guides, from basic to advanced concepts. [Explore all Analytics articles](/explore/analytics) ### [AI Agent Evaluation Metrics: From Quality Scores to Retention](/explore/analytics/ai-agent-evaluation-metrics) AI agent evaluation metrics explained: the quality, efficiency, user behavior and business outcome metrics to track, how to measure them, and where to start. ### [What Is Distributed Tracing? A Guide for Product Engineers](/explore/analytics/distributed-tracing) Distributed tracing explained: how traces, spans and context propagation work, how tracing compares to logs and metrics, and how to tie traces to user impact. ### [AI Agent Failure Modes: 8 Ways Agents Break and How to Fix Them](/explore/analytics/ai-agent-failure-modes) Learn the 8 most common AI agent failure modes, how to detect them, how to cluster failed sessions by type, and how to rank fixes by user impact. ### [Amplitude Time-to-Value: From Zero to Insights in Minutes](/explore/analytics/amplitude-time-to-value) Get started with Amplitude fast: a paste-in browser snippet, an AI prompt for your coding assistant, or a coding agent that instruments your app. Pick the path that fits how you build. ## Data Explore comprehensive guides and insights on everything data-related, from cleaning and governance to strategy and pipelines. [Explore all Data articles](/explore/data) ### [What Is MCP? The Model Context Protocol Explained for Builders](/explore/data/what-is-mcp) What is MCP? Learn how the Model Context Protocol connects AI tools to your data, how it compares to APIs and RAG, and what MCP analytics means for builders. ### [How to Use Amplitude MCP With Claude Code](/explore/data/amplitude-mcp-claude-code) Use Amplitude MCP with Claude Code to query funnels, cohorts, and experiments from your terminal in plain language. ### [How to Add Analytics to Cursor (3 Ways, From Zero to Tracking)](/explore/data/add-analytics-to-cursor) Add product analytics to any Cursor project in minutes. Three methods: an AI prompt, Agentic Setup, or the Amplitude MCP plugin. ### [Autocapture vs. Manual Tracking: How to Choose the Right Data Collection Strategy](/explore/data/autocapture-vs-manual-tracking) Compare autocapture and manual event tracking for product analytics. Learn when to use each method and how a hybrid approach gives teams faster insights with trusted data. ## Digital Marketing Dive into comprehensive guides on marketing basics, growth marketing best practices, and driving sustainable growth in the digital landscape. [Explore all Digital Marketing articles](/explore/digital-marketing) ### [What is Account-Based Marketing (ABM)?](/explore/digital-marketing/what-account-based-marketing) Learn what account-based marketing is, how B2B companies use ABM to target high-value accounts, and why it delivers higher ROI than traditional marketing. ### [Cross-Channel Marketing: The Complete Guide](/explore/digital-marketing/cross-channel-marketing) Learn how cross-channel marketing connects customer touchpoints, drives conversions, and maximizes ROI. Includes strategies, examples, and best practices. ### [Cross-Device Attribution: Tracking Users Across All Touchpoints](/explore/digital-marketing/cross-device-attribution) Discover how cross-device attribution connects fragmented touchpoints, fixes ROI blind spots, and helps marketers allocate budgets with confidence. ### [What is Marketing Campaign Analytics?](/explore/digital-marketing/what-marketing-campaign-analytics) Discover how campaign analytics helps you retain users, optimize spend, and drive long-term success by linking acquisition to customer lifetime value ## Experiment Unlock product and web experimentation by reading our detailed guides of testing concepts, experimentation metrics, and optimizing your product development process. [Explore all Experiment articles](/explore/experiment) ### [The Complete Guide To Experimentation Platforms](/explore/experiment/experimentation-platform-guide) Explore the ultimate resource on experimentation platforms. Grasp the art of data-driven decisions, boost customer satisfaction, and drive business growth. ### [What Is Fake Door Testing: Methods And Best Practices](/explore/experiment/fake-door-testing) Test real customer demand before writing a single line of code. Use fake door testing to uncover what users actually want—and focus your team’s time where it matters most. ### [What Is Incrementality Testing for Modern Marketers](/explore/experiment/incrementality-testing) Incrementality Testing is a controlled experiment that reveals which conversions your marketing actually caused. Learn how to measure real lift and optimize spend with Amplitude. ### [Marketing Experimentation Explained: Strategy and Best Practices](/explore/experiment/marketing-experimentation) What is Marketing Experimentation: a structured method to test messages, audiences, and channels. Learn how to design experiments and scale proven strategies with Amplitude. ## Product Learn how to launch successful products, drive adoption, and drive product-led growth for your business. [Explore all Product articles](/explore/product) ### [Growth Loops: A Builder's Guide to Compounding Growth](/explore/product/growth-loops) Growth loops explained for builders: what they are, how they beat funnels, the main types, and how to instrument, measure, and automate one with AI. ### [What Are Self-Improving Products? A Practical Guide](/explore/product/self-improving-products) Self-improving products read their own signals and decide what to build next. They ship it, measure the impact, and get sharper each cycle. ### [What Is the Product Development Lifecycle (PDLC)?](/explore/product/product-development-lifecycle) The product development lifecycle (PDLC) is the end-to-end process of taking a product from idea to launch and improvement. Learn its stages and how to measure them. ### [What Is a Code-Based Eval?](/explore/product/what-is-a-code-based-eval) A code-based eval scores AI output using deterministic logic: regex checks, JSON schema validation, expected tool calls, and more. No LLM required to judge it. ## Metrics Read our guides on how to measure, analyze, and optimize metrics to grow your product and business. [Explore all Metrics articles](/explore/metrics) ### [The Complete Guide To Customer Acquisition Cost (CAC)](/explore/metrics/guide-to-customer-acquisition-cost) Explore the ultimate guide to customer acquisition cost (CAC) to understand the metric’s importance, monetary value, and most impactful channels to utilize. ### [Website Metrics: The Complete Guide](/explore/metrics/website-metrics-guide) Dive into the world of website metrics with our comprehensive guide. Uncover valuable insights, optimize user experiences, and boost your digital success. ### [What Is Average Revenue Per Customer (ARPU)? How To Calculate It](/explore/metrics/what-arpu-how-calculate) Learn what Average Revenue Per Customer (ARPU) is and how to calculate and increase it. Dive into the essential metric for business success in our guide. ### [What Is A Net Promoter Score (NPS)? The Complete Guide](/explore/metrics/what-net-promoter-score-guide) Explore everything to know about Net Promoter Score (NPS). Learn its impact on customer loyalty and satisfaction and how to leverage it for business growth.