Media Viability - Theory of Change

Independent media face growing challenges due to digital disruption, increasingly repressive political regimes, and declining public trust.

Lack of shared strategies for media viability

Traditional business models are struggling, as media organizations often lack access to expertise, audiences are hesitant to pay for content, and legal frameworks favor major digital platforms. The absence of shared strategies and a common language to address these challenges further complicates the situation.

As a result, editorial independence and media diversity are under threat. To ensure that journalism and independent storytelling can continue serving all citizens, new and sustainable financing models must be developed.

Our Theory of Change illustrates how innovative strategies can help media organizations build viable business models while maintaining independence.