The Blonde Bimbo and the Evolution of Fordism
These past two weeks have been an implosion for the Jr campaign. Since his confrontation with Corker at the airport, momentum has swung. This incident confirmed to a lot of voters that Jr, no matter how much he says he’s not like the rest of his family, is a Ford. Next came the Newsweek cover. No one in Tennessee normally gives two shits about Newsweek or Imus or Hardball, but that cover story makes it seem like the media has already selected the Senator of Tennessee. Posing for that cover was just dumb. Following this was the bimbo ad that has been incredibly effective. Doubt me? If it wasn’t working the republicans would have pulled it. Jr’s response was somewhat rational but completely wrong.
At the time it seemed like having Hardball and Air America scream bloody murder about this ad being racist would generate a backlash. It didn’t turn out that way. What it did was get Jr off message for the past week and a half. It also made Jr appear weak and he became the talking point for liberals around the country. Jr has been trying to get as far away from liberals and progressives as possible for the past few years. All of that effort got blown up. Jr was suddenly on Dailykos as a victim. Real Time as a victim, Hardball as a victim. Olberman as a victim. Jr’s victimization by those damn dirty republicans became the celebrity cause of almost every left of center media outlet in the nation. I’m sure it seemed at the time that this backlash might be enough to push him over the top, but all it did was shatter the image he has been trying to present to voters since he decided to run for the Senate. He really is a Ford (the airport incident) and really is a liberal democrat because all those liberals are running to his defense.
Except for a short period right before Jr’s airport incident I did not think Jr could win, even with an almost perfect storm political environment for republicans. I’m not sure Tennessee would elect any black candidate aside from Colin Powell pre-2003 and certainly not a Ford. All of Jr’s pandering to conservative voters would be a wasted effort because the republicans would just call him a liberal anyway. I thought Jr should have turned the bimbo ad into a positive appeal to women voters. That way he moves on from the ad, showing how cartoonish it was, and stays on message. But he didn’t and allowed the political winds of the news cycle to blow him around. While the whole racist ad theme hurt Jr here in Tennessee, it did help the Democrats nationally. The racism in the Tennessee race and crazy attack on Michael J. Fox showed the true nature of republican party. (It would have all been perfect if John Kerry hadn’t have opened his big, fucking mouth yesterday. Dumbass.)
What the past two weeks have done is shown an evolution in Fordism. My friend Brad pointed this out yesterday. Traditionally and locally, Fordism has/is using race baiting and demonization to polarize the electorate. i.e. Harold Sr.’s famous “white devils” statement and Jake argument that the district being represented by only an African American christian. But Jr changed that. Rather saying all whites are “devils” and being combative, he turned to moderate and liberal whites around the country and said look at what those racist republicans are doing to me. Fordism-locally combative and state/nationally victimized. Victimization isn't going to work because Ford played the role of bully immediately before this ad was released.


