{"id":18964,"date":"2026-07-20T21:20:37","date_gmt":"2026-07-20T11:20:37","guid":{"rendered":"https:\/\/fd.xuwubk.eu.org:443\/https\/paulwallbank.com\/?p=18964"},"modified":"2026-07-20T21:32:44","modified_gmt":"2026-07-20T11:32:44","slug":"introducing-the-comms-minute","status":"publish","type":"post","link":"https:\/\/fd.xuwubk.eu.org:443\/http\/paulwallbank.com\/2026\/07\/20\/introducing-the-comms-minute\/","title":{"rendered":"Introducing The Comms Minute"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Recently I launched a little social media experiment, The Comms Minute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The accounts &#8211; on YouTube, LinkedIn, Tik Tok and Instagram &#8211; are quick sixty second (ish) clips on my thoughts about comms, media, management and business.<br><br>Each one is pretty much a hot take on my part as I&#8217;m walking around &#8211; often on my way to the station, taking a break in a park, or walking the dog. If you notice me stopping or doing a weird pirouette, then it&#8217;s because my puppy had decided to stop and sniff something.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The aim of The Comms Minute is about sharing ideas and discussing what works in the modern comms world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also to experiment with what business content works online and how the different platforms work, along with sharpening my ad-hoc mobile video skills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because the posts are all hot takes, I&#8217;m sure plenty of people will disagree with plenty of my ideas &#8211; heck, there&#8217;s a few I&#8217;ll object to when I re-watch them &#8211; so I&#8217;d be delighted to hear your thoughts on the how the channels work and my ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit The Comms Minute at the following platforms.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/fd.xuwubk.eu.org:443\/http\/www.youtube.com\/@thecommsminute\" target=\"_blank\" rel=\"noopener\" title=\"\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fd.xuwubk.eu.org:443\/https\/www.instagram.com\/thecommsminute\/\" title=\"The Comms Minute on Instagram\">Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fd.xuwubk.eu.org:443\/https\/www.linkedin.com\/showcase\/thecommsminute\/\" title=\"The Comms Minute on LinkedIn\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fd.xuwubk.eu.org:443\/https\/www.tiktok.com\/@thecommsminute\">TikTok<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/fd.xuwubk.eu.org:443\/https\/www.youtube.com\/embed\/6rswNF--kHM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<pre class=\"wp-block-code\"><code><\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Recently I launched a little social media experiment, The Comms Minute. The accounts &#8211; on YouTube, LinkedIn, Tik Tok and Instagram &#8211; are quick sixty second (ish) clips on my thoughts about comms, media, management and business. Each one is pretty much a hot take on my part as I&#8217;m walking around &#8211; often on &hellip; <a href=\"https:\/\/fd.xuwubk.eu.org:443\/http\/paulwallbank.com\/2026\/07\/20\/introducing-the-comms-minute\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Introducing The Comms Minute&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1465],"tags":[],"class_list":["post-18964","post","type-post","status-publish","format-standard","hentry","category-comms"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Recently I launched a little social media experiment, The Comms Minute. The accounts - on YouTube, LinkedIn, Tik Tok and Instagram - are quick sixty second (ish) clips on my thoughts about comms, media, management and business.Each one is pretty much a hot take on my part as I&#039;m walking around - often on my\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Paul Wallbank\"\/>\n\t<meta name=\"google-site-verification\" content=\"f68Da-ctkYetiMR89-xid4UvRUwSDU-aJiSf71oK-IQ\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/fd.xuwubk.eu.org:443\/http\/paulwallbank.com\/2026\/07\/20\/introducing-the-comms-minute\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Paul Wallbank - Communications Professional | Comms, journalism and writing\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Introducing The Comms Minute | Paul Wallbank - Communications Professional\" \/>\n\t\t<meta property=\"og:description\" content=\"Recently I launched a little social media experiment, The Comms Minute. The accounts - on YouTube, LinkedIn, Tik Tok and Instagram - are quick sixty second (ish) clips on my thoughts about comms, media, management and business.Each one is pretty much a hot take on my part as I&#039;m walking around - often on my\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/fd.xuwubk.eu.org:443\/http\/paulwallbank.com\/2026\/07\/20\/introducing-the-comms-minute\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/fd.xuwubk.eu.org:443\/http\/paulwallbank.com\/wp-content\/uploads\/2025\/08\/paul-portrait.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"917\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1223\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-20T11:20:37+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-20T11:32:44+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/fd.xuwubk.eu.org:443\/https\/www.facebook.com\/paulwallbank\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@paulwallbank\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Introducing The Comms Minute | Paul Wallbank - Communications Professional\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Recently I launched a little social media experiment, The Comms Minute. 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The comms team is particularly prone to believing perceptions can be changed. After all, isn't messaging our speciality? Sadly, the market's or community's perception of an organisation is always a reflection of its\u2026","rel":"","context":"In &quot;business advice&quot;","block_context":{"text":"business advice","link":"https:\/\/fd.xuwubk.eu.org:443\/http\/paulwallbank.com\/category\/business-advice\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18986,"url":"https:\/\/fd.xuwubk.eu.org:443\/http\/paulwallbank.com\/2026\/07\/27\/rejecting-the-evidence\/","url_meta":{"origin":18964,"position":1},"title":"Rejecting the evidence","author":"Paul Wallbank","date":"July 27, 2026","format":false,"excerpt":"Iconic Australian italian food brand Leggo's has been accused by the ABC of mislabelling Chinese produced tomato paste as being Australian or Italian made. 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